Biography
I don't just design products. I build the systems that make them scalable.
Principal Product Designer with 6+ years across fitness tech, mining, and media. My focus: design systems and information architecture that teams can actually build on. I developed Webber — my own design system, continuously evolved since 2023 and used as the foundation across my freelance projects. At BUMA, I built a system from scratch and established SOPs that boosted team productivity by 84%. At Adaro, I structured a 72-module superapp from the ground up.
Across 28+ digital products, I move metrics: up to 15% user activity growth, 12.5% enrichment conversion, and an MVP that secured IDR 3.5B in advertiser revenue at Kompas Gramedia — plus 100 new business clients in three months at Rezerv.
I also invest in people — 5,000+ students mentored through Prakerja, voted most favorite instructor in my class.
Building something that demands both craft and system thinking? Let's talk.
Magelang, Indonesia
Member since Jul 2017
Languages
Skills
Top Specialties
Product Design
UI / Visual Design
Brand / Graphic Design
Work History
Product Designer at Rezerv 2025–Present
Principal Product Designer (UI/UX) at Code Development Indonesia 2023–2024
Senior Product Designer (UI/UX) at Kompas Gramedia 2022–2023
UI/UX Designer at Tonjoo Gagas Teknologi 2020–2021
UI/UX Designer at Transisi Teknologi Mandiri 2019–2020
Education
Bachelor of Social Science, Universitas Gadjah Mada 2018
Seeking
Freelance or contract opportunities
Full-time opportunities
