Project Briefs

Design a distinctive, editorial, and highly polished website for The CEO’s Assistant that feels modern, elevated, confident, and full of personality.

The site should position The CEO’s Assistant as far more than a traditional executive support company. We operate across both business and personal life, helping high-level executives manage everything from operations, scheduling, travel, and projects to vendors, personal logistics, household needs, and the unexpected things that simply need to get handled.

The design should communicate ownership, resourcefulness, discretion, and trust while feeling more like a high-end lifestyle or service brand than a traditional virtual assistant or corporate services website.

Avoid generic corporate layouts, predictable executive-assistant imagery, stock-heavy design, and template-driven aesthetics. Instead, use strong visual hierarchy, intentional typography, thoughtful movement, personality, and unexpected design choices to create a site that feels premium, memorable, and unmistakably its own.

Design a minimalist, professional, modern logo for BitLoft, a Dubai‑based regulated crypto‑to‑fiat conversion company that enables high‑net‑worth investors to purchase real estate with cryptocurrency.

The logo must convey premium trustworthiness, resembling a private bank or luxury real‑estate firm rather than a typical crypto startup. Preferred concepts include a loft roof or architectural element combined with a bit or pixel motif, or a key/gateway symbolizing the bridge between crypto and property. Deliverables include a unique, timeless symbol and wordmark in vector format (AI/SVG/EPS), color variations, and basic brand guidelines. Full copyright transfer is required for trademark registration.

Design a premium, minimalist website for Matrix Multisport that positions the brand as a leading endurance coaching provider in South Africa.

The design must incorporate the established black, blue and orange palette, clean typography, high‑quality sports photography and subtle gradients to create a bold, athletic, sophisticated aesthetic. It should feature a powerful homepage, dedicated triathlon, running and cycling pages, clear service explanations, athlete testimonials, and strong calls to action that drive coaching enquiries. The site must be fast, mobile‑first, SEO‑optimised, and integrate seamlessly with social media and a content‑management system, supporting the brand’s long‑term growth and community building.

This project also requires development support.

A sophisticated, professional website is required to showcase Wolf Global's elite crisis resolution services to a high‑profile audience.

The design must reflect an elegant, professional aesthetic that conveys discretion, expertise, and global reach. It should communicate Wolf Global’s capabilities to multinational corporates, international financial firms, governments, private clients, and top‑tier law firms, addressing heads of industry, heads of state, CEOs, general counsel, law firm partners, and private clients. The scope may include interim updates to the existing site, creation of a new custom site, and ongoing support, all delivered with seamless development integration.

This project also requires development support.

Design an animated visual that reflects a modern, illustrated style for a client of ours.

The animation should help tell the company’s brand and product story in the b2b services space.
Storyboard is approved.
Design assets need to be created as part of this.
New web site has been designed so reference styles and artwork is available.
Completed animation will be approx 10 seconds and will live on their home page and auto play.
To see an example of target, see officially.com and watch the self running animation at the top of the page.

Intent-to-Interface: Adaptive AI Workspace An interface that reshapes itself around the user’s current goal THE PROBLEM Modern applications make users navigate fixed dashboards, menus, filters, and workflows—even when their goals differ. Finding the right information can take more effort than completing the task itself. THE CHALLENGE Build an AI-powered adaptive workspace that understands a user’s current intent and dynamically arranges the interface around the task they are trying to accomplish. EXAMPLE: PREPARE FOR A CLIENT MEETING The user says: “I need to prepare tomorrow’s client meeting.” The workspace could bring together a client overview, recent communication, open issues, product usage, the previous meeting, suggested talking points, and relevant actions. EXPECTED CAPABILITIES • Understand user intent and clarify ambiguity when needed • Select relevant information and tools • Dynamically arrange UI components for the task • Generate task-specific interfaces while preserving a consistent design system • Adapt as the user’s goal changes • Explain why particular information and actions were surfaced DEMO REQUIREMENT Start with a generic dashboard. Give the system three different tasks—for example, prepare for a client meeting, investigate a drop in product usage, and review overdue project work. Show the interface reorganising itself for each task. DESIGN EXPECTATIONS The result should remain usable, coherent, and accessible. It should not simply generate a page of text: it should select and arrange interface components that actually support the task. WHAT A STRONG SOLUTION SHOWS Accurate intent detection, useful component selection, smooth adaptation, consistent visual design, and understandable explanations for interface changes. CORE CHALLENGE Build an interface that adapts to the user’s goal instead of forcing the user to adapt to the interface

SALES IS HARD CO. – LOGO AND IDENTITY DESIGN BRIEF

CONFIDENTIAL UNTIL LAUNCH
The company name below has not been announced yet. Please don't share it, post it publicly, or use it in your portfolio until we say so.

THE JOB IN ONE LINE
Design a logo system for a new company name: a primary logo, a horizontal version, and a small icon that works everywhere from a browser tab to a hat.

ABOUT US
Sales Is Hard Co. builds sales systems for owner‑led B2B companies in Ontario and then stays to coach the team until those systems stick. We're a small, hands‑on firm. The founder spent most of his career running teams inside businesses, and the work happens on shop floors and in sales meetings, not in boardrooms.

Who we're talking to: owners of B2B companies, usually $5M and up, many in manufacturing, distribution, trades, and industrial services. They're practical, skeptical of consultants, and allergic to anything that looks corporate or slick.

Brand personality: blunt, warm, practical, and a little irreverent. The name says what owners already feel. The brand should look like it means it: solid, confident, and plain‑spoken.

Our line: "Sales is hard. We stay for the hard part."

THE NAME
Sales Is Hard Co.
The logo can read "Sales Is Hard" without the "Co." We use "Co." in formal settings like contracts and proposals. The name is a statement, and we like that. We'd like the logo to feel like a statement too.

WHAT WE NEED
1. Primary logo. Used on social, merch, presentation covers, and signage.
2. Horizontal version. For website headers, proposals, and email signatures.
3. Icon. A small standalone mark for LinkedIn and social avatars, the website favicon, embroidery on hats, stickers, and small merchandise. This will be used more than anything else, so it matters most.

All three should clearly belong to one family.

PREFERENCES AND STARTING POINTS
- Colour: we currently use navy (#151D2C) and orange (#EA774B) with a cream background (#FFFDEB). We like this palette.

Design a professional, modern, 3D website for Dexconomy, an academy offering monthly subscriptions for decentralized exchange trading education.

The site should reflect Dexconomy's focus on the Solana ecosystem, incorporating clean typography, dynamic 3D elements, and a layout inspired by the referenced Dribbble designs. Key sections include a landing page, course catalog, subscription checkout, and funnel to our social chanells. Visual hierarchy should guide visitors from value proposition to enrollment, with responsive design for desktop and mobile.

This project also requires development support.

Design a professional website for The Heartland Institute that showcases research, op‑eds, and video content while integrating content aggregation and e‑commerce.

The site is built from a prototype that guides aesthetic and functional decisions. It aggregates articles from subsidiary sites, displays them on the homepage and topic pages with configurable rotation rules, and provides a CMS that lets staff publish and tag content. An online store with a simple checkout flow and inventory management is included. Mobile responsiveness, intuitive navigation, and easy staff updates are essential. This project also requires development support.

Design a bold, colorful, elegant, and modern website for a women's conference.

The design should emulate the visual impact of the Essence Festival 2026 site, featuring vibrant color schemes, sophisticated typography, and contemporary layout. Clear navigation, responsive layout, event calendars, registration workflows, and social media integration are essential. Brand consistency across all pages, accessibility compliance, and a polished, user‑friendly interface are priorities.

CAPLUDE is a newly filed consumer brand for a social‑networking and online marketplace platform. I’m looking for an experienced brand identity designer to create a distinctive, modern identity that can work across web, iOS, Android, social media, and marketing.

The project should include:
- a custom wordmark
- a standalone symbol/app icon
- a combination mark
- a color palette
- typography direction
- light/dark/monochrome variants
- a concise brand guide with production‑ready vector assets

The app icon is especially important: it should be simple, memorable, recognizable at small sizes, and strong enough to stand on its own without the wordmark.

I’m looking for an identity that feels contemporary, trustworthy, and consumer‑friendly without looking generic or overly corporate. Originality matters more than trendiness.

One important constraint: the visual identity should avoid resemblance to CapCut, including similar ribbon/X‑shaped iconography or a confusingly similar overall visual impression.

I’d like to see 2–3 thoughtful creative directions, then refine one into the final identity system.

Please share relevant work in branding for mobile apps, SaaS, social platforms, marketplaces, or consumer technology, along with your process, availability, timeline, and approximate project fee.

Design social media assets for a luxury media brand targeting senior executives at Hermès, Chanel, LVMH, UBS, Goldman Sachs, BlackRock, and similar.

Deliver minimalist, playful, elegant visuals across LinkedIn, Substack, and Instagram, focusing on editorial and infographic content. The role is part‑time, offers significant autonomy, and provides a front‑row seat to the intersection of luxury, finance, and culture, with an immediate start.

Illustration work is required to create two distinct anime character designs for a larger campaign.

The illustrations should be bold, colorful, and 3D, each reflecting unique personalities and styles. The deliverables will be two separate character illustrations that align with the campaign’s visual identity.

Design a modern, clean, and professional landing page for the business, featuring desktop and mobile layouts.

The design must include a hero section, features, about, testimonials, and a contact section with a call‑to‑action button. Brand assets such as the logo and color palette are supplied; the final deliverable is a Figma source file with auto‑layout, desktop and mobile versions, and all necessary assets. The project budget is $800 and the deadline is within the next few weeks, with reference to linear app and stripe.com for style guidance. High‑quality work is required, and the design should be ready for immediate handoff.

Branding for the dog chew toy “Big Ass Bone” requires a wordmark, font, color package, and layout. All assets for front and back have been created.

The design should be minimalist yet bold and colorful, reflecting a modern aesthetic. It must convey intelligence to match competitors Honest Chew and Benebone while embracing the loud, proud brand name.