Project Briefs

SocialPulse — UI Project Brief (UI Only)

1. Product
SocialPulse — AI‑powered social media manager. Generate text content, generate/brand visuals, preview, then publish or schedule to LinkedIn, Facebook, Instagram, and WhatsApp.

2. Objective
A premium, modern, production‑ready SaaS interface for the full content workflow. UI/UX work only — no backend, provider, model, or API changes.

3. Design System
- Accent: purple/violet (#7C3AED → #A855F7 gradients, glow shadows)
- Surfaces: white cards on #F7F8FC light‑gray background
- Sidebar: dark navy (#0F172A), fixed, collapsible
- Cards: 16–20 px radius, thin #E8EAF1 borders, subtle shadows
- Semantic colors: green = success/connected, amber = warning/action‑needed, red = destructive
- Typography: strong hierarchy (20 px/800 page titles → 11–12 px muted hints); Inter‑like system stack
- Motion: 0.16–0.18 s transitions, hover lift on selectable cards, no excessive animation
- Layout: desktop‑first two‑column (1fr + 320 px assistant rail), stacks ≤1024 px

4. Global Chrome (shared, do not redesign per page)
- Sidebar: SocialPulse logo + “Content Made Simple”; Dashboard, Content Studio (active, purple gradient), Scheduler, Analytics, Media Library, Drafts; AI upgrade card; Admin / Free Plan; Settings; Help & Support
- Header: menu button, “Content Studio” + AI subtitle, search, “Create. Brand. Schedule. Grow.” badge, platform status, notification bell, avatar
- Stepper: 8 steps — Idea ✓ → Settings → Content → Media → Design → Branding → Preview → Publish; purple checks, glowing active circle, gray upcoming

5. Page Scope (Content Studio workflow)

| Step | Page | Contents |
|------|------|----------|
| 1 | Idea | Topic textarea (0/500) + inspiration pills; reference‑image dropzone + 4 slots |
| 2 | Settings | Tone / Image Style / Aspect Ratio selectable cards; platform select + connect |
| 3 | Content | Caption/hashtag/prompt tabs, editable caption, copy, tone pill, clickable hashtag pills |
| 4 | Media | AI / Upload / Library tabs; prompt editor + image loader; gallery grid + filters |
| 5 | Design | Canv |

Design a premium 2026‑style split‑screen authentication UI for SkillGraph, an AI‑powered platform linking university curricula with industry skills.

The left panel displays the SkillGraph logo, headline “Bridge the gap between what you learn and what industry needs,” and a minimal animated knowledge graph mapping University → Courses → Skills → Jobs → Industry, set against a dark navy/black background with violet and cyan accents to convey a futuristic, intelligent, trustworthy feel. The right panel houses a clean Sign Up / Log In card with student/university selection, name, email, password fields, Google and Microsoft login options, and a prominent Create Account / Sign In CTA, featuring smooth tab switching and micro‑interactions. The design incorporates linear, Vercel‑inspired aesthetics, premium AI analytics cues, minimal glassmorphism, excellent typography, subtle animations, and a sophisticated, production‑ready look, focusing on the first 10‑second authentication experience rather than the dashboard.

A premium e-commerce website redesign for Portia Monte, focusing on elegant, professional, modern design and robust UX/UI.

The redesign incorporates mobile responsiveness, product and collection pages, shopping cart and checkout, payment integration, customer accounts, product filtering, SEO fundamentals, performance optimisation, analytics integration, and an easy‑to‑manage backend. The architecture supports future product additions and aligns with a luxury‑quality customer experience while preserving the brand’s distinctive identity. Platform recommendations include Shopify or a comparable scalable e-commerce solution.

This project also requires development support.

Summary
Note – I do NOT need a pitch deck designer. This job post is for a graphic designer/branding expert where the first task is polishing up our deck, but the deck itself is done.

Description:
I've got 95% of our deck and branding done, but it's scattered and it’s very obvious that a non‑creative built it all.

I'm looking for someone who sees our vision and can take things from good to great on the graphics/branding side. The first task will be taking the deck and just getting it all unified, aligned, etc., but ideally this grows into future creative work as well.

I've attached a PDF of the deck. On hiring for this, I'll be looking SPECIFICALLY for someone who matches these vibes, has experience with this style, etc. We are avoiding typical AI/Healthcare branding for a reason, and I want someone who can bring that reason to life.

https://drive.google.com/file/d/1_6YoUxdAZ4UkuI6qKgZEmvxI77vMAzqP/view?usp=sharing

1. Project overview

We are seeking a designer to create a distinctive logo for Intent & Effect, a new Sydney-based AI consulting and solutions business with a broader ambition across research, software and implementation. The project should establish a recognisable parent-brand identity that works across client services, publications and independently named products.

Our focus is helping organisations turn purposeful action into practical, measurable outcomes. AI is an important part of how we do this, but the identity should not depend on a particular technology or the visual trends of the current AI market.

2. Business and audience

Intent & Effect brings together research, consulting, software development and hands-on implementation. We want to improve how organisations make decisions, use knowledge and get work done, while building capability that lasts beyond an individual project.

Our initial audience is small and medium-sized businesses, particularly owners, founders and leaders responsible for operations, technology and change. The identity should feel accessible to these businesses while remaining credible with larger organisations, research collaborators and technology partners.

The impression we want to create is of a thoughtful, capable partner who understands business problems and can turn ideas into working solutions. We are not positioning ourselves as a provider of AI hype or advice without implementation.

3. Meaning and character

The name connects intention with consequence. Intent represents purpose, direction and deliberate choice. Effect represents what actually changes: the useful, observable result. The relationship between the two is more important than depicting either word literally.

Purposeful action producing an observable result.

The brand should feel clear, thoughtful, capable and practical. It should balance analytical intelligence with human judgement, and professional credibility with approachability. We want confidence without arrogance, simplicity without blandness, and personality without gimmicks.

A useful positioning line is “Research, software and implementation for more intelligent organisations.” The working tagline “Intelligence made useful” may inform the thinking, but it is not mandatory logo text.

4. What we want designed

Our preference is a simple, memorable symbol supported by a carefully considered wordmark. The symbol should work independently at small sizes, while the full name remains the primary public identity. We are open to an integrated typographic solution where it creates a stronger result.

Use the exact name Intent & Effect, retaining the ampersand. Case and typographic treatment are open to exploration. An I&E monogram or distinctive ampersand may be considered, but neither is required. Avoid making the name difficult to read in pursuit of a clever construction.

5. Ideas to explore, not instructions to copy

Earlier explorations have considered equals and outcome symbols, a distinctive ampersand, and a bow-and-arrow relationship suggesting deliberate aim. Other possible territories include an imprint, a change in state, or a simple relationship between an action and its result.

These are starting points, not an approved shortlist. Please challenge them and develop alternatives where appropriate. We are interested in one strong, ownable visual idea, not a combination of every concept or a diagram of the entire business philosophy.

We value broad rough-sketch exploration before polished execution. Existing exploration material can be shared during discovery as context, rather than as artwork to trace or a direction that must be reproduced.

6. Style, colour and typography

The preferred character is modern, restrained and enduring, with a confident silhouette and well-resolved proportions. A geometric or subtly organic approach could work. Distinctiveness, balance and reproduction quality matter more than adherence to a particular style.

Develop initial concepts in black and white. Final colour and typography are to be agreed during refinement. The logo must remain convincing in a single colour without relying on gradients, texture, shadows, animation or presentation mockups.

Avoid stock logo templates, generic AI imagery such as robots, brains and circuit boards, overly futuristic lettering, and elaborate symbolism that requires a long explanation. The identity should not default to the appearance of a traditional law firm or a generic corporate consultancy.

7. Where the logo must work

Key applications are website headers, LinkedIn and other social profiles, proposals, reports, presentation decks, invoices and email signatures. It should also support conference materials, signage and straightforward one-colour reproduction.

Please test the icon at favicon and social-avatar sizes, including 16, 24 and 32 pixels, and the complete logo at realistic document-header sizes. A simplified small-size version is acceptable where needed. Test light and dark backgrounds, and an endorsement such as “by Intent & Effect” beside an independently branded product.

8. Proposed design process

Begin with a short discovery discussion to confirm the positioning, visual references and exclusions. Explore a broad range of rough ideas, then present a focused shortlist of genuinely different directions in black and white, with a concise explanation of each.

For quoting, please propose approximately three distinct concept directions, followed by refinement of one selected route. State how much exploration and how many revision rounds are included. We prefer a small number of well-developed ideas over superficial variations of the same mark.

Introduce colour, typography and application examples once the underlying concept is strong. Use comparable applications across shortlisted routes so they can be judged fairly. Clayton Read will be the primary contact and final decision-maker, with consolidated feedback at agreed milestones.

9. Required deliverables

Logo system

A primary logo, standalone symbol and wordmark, with horizontal and stacked arrangements where useful. Include full-colour, black and reversed-white versions, plus a small-size adaptation where testing shows it is needed.

Production files

Editable vector master artwork in the agreed design application, SVG and print-ready PDF exports, and transparent PNGs in useful sizes. Include favicon and social-profile assets. Provide outlined wordmark exports alongside editable source artwork and organise files with clear names.

Concise usage guide

Document clear space, minimum sizes, approved colour values for screen and print, typography, background use and common misuses. Identify all font licences and other third-party dependencies. Include representative website-header, report-cover and social-avatar examples.

10. Success criteria and scope

We will assess the work on distinctiveness, relevance to the name and positioning, legibility, small-size performance, one-colour reproduction and suitability across consulting, research and software. A successful mark should be recognisable without a lengthy explanation and should still feel appropriate as the business grows.

This commission covers the logo and foundational usage guidance, not a complete website, product interface or extensive brand system. Broader identity work, templates, animation and product sub-brands may be proposed as separately priced options.

11. What to include in your proposal

Please provide relevant portfolio examples, your approach, concept and revision allowances, timeline and availability, fees and currency, applicable taxes, payment milestones and any additional costs. Budget and final schedule are to be agreed before work begins.

Please also state ownership and handover terms for the final approved artwork, third-party licence requirements, and whether generative AI will be used in the process. Disclose any existing assets used. State whether an initial similarity review is included; formal trademark clearance is outside this design scope unless separately agreed.

Design a two‑page website for a B2B SaaS platform that delivers self‑service onboarding and a production service, focusing on a calm, typographic aesthetic and product‑centric imagery.

Targeted at Directors and VPs of Customer Success in software companies of 50–500 employees, the site presents the platform’s content library, learner view, and progress dashboard through rendered interface panels, with no stock photography, avatars, or fabricated social proof. The palette is limited to #1C2B39, #234046, #0B7484, #F4F8F9, #FFFFFF, and #D5E1E4, with sans‑serif type, large tight headlines, 1 px hairline card borders, and generous vertical spacing. The navigation lock‑up must accommodate a wordmark of 8–14 characters. Final copy, screenshots, palette, and type spec are provided for reference.

Here are the 2 pages I've been working on. The copy will be the same but I would like completely improved designs: https://we.tl/t-BUvGX9BFreq5L0SX

Website design for an interior design firm, encompassing brand identity, is required.

The design must include a main page, portfolio page with extensive photography, about page, services page, and a contact form. Visual style should be bold, colorful, elegant, and professional, avoiding infinite scroll, single‑page layouts, and excessive animation, while conveying high‑quality craftsmanship. This project also requires development support.

Design a comprehensive, modern, responsive School Management Website featuring a professional UI and robust functionality across public-facing pages and role‑based portals.

The site includes a public homepage with school information, about us, principal message, admission form, gallery, events, and contact page, alongside a secure login system for Admin, Teachers, Students, and Parents. Admin dashboards manage students, teachers, classes, sections, subjects, attendance, fees, online payments, exams, marks, results, timetables, homework, library, transport, notices, events, certificates, reports, and school settings. Teacher, Student, and Parent portals provide tailored management of attendance, homework, study materials, marks, timetables, leave requests, profiles, exam schedules, results, fees, notices, and communication. Features include online admission, automated notifications, PDF/Excel report generation, role‑based access control, search and filtering, dashboard analytics, mobile‑friendly responsive design, dark/light mode, secure authentication, database integration, clean sidebar navigation, modern cards, tables, charts, forms, and professional colors. The architecture supports a scalable frontend, backend API, and database to ensure all modules function seamlessly.

This project also requires development support.

Current public prototype: https://teamio-english.panscer.chatgpt.site

Budget: USD 1,000–2,000 for design only. Indicative schedule: 4 weeks, to be agreed with the selected designer.

TEAMIO is a proposed international community for independent distributors and network leaders: Academy · Network · Distribution. The public site serves distributors seeking education, community and products to represent, and companies seeking external distribution. Product categories may include financial, insurance and other suitable products; the model includes multi-level direct sales.

We need a distinctive visual concept and responsive Figma design. Aim for contemporary Western brand/editorial websites: confident typography, varied compositions, art-directed human photography and purposeful motion. Avoid repetitive card grids and generic startup templates.

The English-only prototype is a content brief, not a layout to reproduce. You may reorganize navigation, merge or split pages and propose the storytelling. Cover Home, About, For distributors, For companies, Catalog and Academy; these are content areas, not a mandatory six-page structure.

Deliver desktop/mobile Figma, reusable styles/components, navigation/form/validation states, marketing-plan diagrams, the commission calculator, explainer and motion notes. Include source assets and licensing details. Coding, backend and the member dashboard are outside scope.

Apply with 2–3 relevant full websites, your personal role, your approach, availability and a project quote stating revision rounds and any asset costs. Existing portfolio work is enough; no unpaid custom design test.

I’m looking for a brand identity designer to develop the visual identity for GenBee Studios, a new Sydney‑based film and creative production company working across film, long‑form storytelling and branded content.

The immediate priority is a distinctive GENBEE wordmark + symbol/monogram. I already have a few AI references for creative direction, but I’m very open to strong creative ideas.

The aesthetic draws from vintage Bengali/Indian cinema and old film‑poster typography, reinterpreted as a contemporary international film‑studio identity — Western body, South Asian soul.

I’m interested in:

- Custom GENBEE lettering/wordmark
- A G+B interlocking ligature or monogram
- Ideas around cross‑pollination, cinema and cultural exchange
- Rich colour, texture and personality — retro but contemporary
- Something artistic and distinctive, not generic or corporate

Initial deliverables:

- Primary logo/wordmark
- Symbol/monogram
- Logo variations
- Colour palette
- Basic typography recommendations
- Final vector/source files

There is potential for ongoing paid work across website, pitch decks, and other brand applications.

Please apply with relevant examples, especially custom typography, film/cultural identities or South Asian‑influenced design work.

Design a minimalist, elegant, modern website for Bwide Media, an advertising agency, featuring a banner page, product showcase, digital content, goals and vision, and contact sections.

The site will include a banner page section, a product showcase section, posters, banners, logos, digital content, a goals and vision section, and a contact section, all aligned with the agency’s brand identity.

This project also requires development support.

Cura is a software platform designed to simplify building maintenance and project management. It helps property managers, building owners, and teams organize maintenance requests, manage projects, coordinate with contractors and vendors, track tasks, and keep everything in one centralized system.

The goal is to take what is often a scattered, manual process of emails, texts, spreadsheets, and paperwork and bring it all together into one easy-to-use platform.

Cura is essentially a central hub for managing the ongoing care, maintenance, and projects associated with a building or property.

Branding Ideas
Cura Brand Notes & Creative Direction

1. Brand Name & Positioning

Brand Name

Cura

Meaning

Cura has Latin roots associated with:

* Care
* Maintaining
* Watching over
* Concern
* Attention
* Treatment

The meaning strongly supports the overall brand concept of taking care of facilities, assets, projects, and the people responsible for them.

Tagline Ideas

* Cura Takes Care
* Cura Takes Care of It
* Cura - We take good care.
* Cura - Taking care of everything

The tagline should reinforce the idea that Cura is not simply a software platform. It is a reliable partner that takes things off the customer’s plate.

Core Positioning

Cura is a plug-and-play, modular platform that acts as a concierge for:

* Facility maintenance
* Asset management
* Project management
* Construction/project teams
* Ongoing facility operations

The brand should feel like an extension of the customer’s team rather than another piece of software they have to manage.

Overall positioning:

A modern, dependable concierge for managing the things that need to be maintained, monitored, and taken care of.

⸻

2. Brand Personality & Tone

The brand should communicate:

Trustworthy

Cura needs to immediately feel dependable and credible.

Watchful

The idea of Cura continuously keeping an eye on things is important to the brand.

Dependable

Customers should feel that things are being handled and nothing is falling through the cracks.

Sophisticated

Modern and polished, without feeling flashy or overly technical.

Clean & Professional

The visual identity should be simple, organized, and easy to understand.

Practical & Approachable

Cura should feel useful and accessible rather than overly niche, complicated, or corporate.

Concierge / Membership Feel

The customer should feel like Cura is part of their team.

The experience should communicate:

“You don’t have to worry about it. Cura has it.”

⸻

3. Brand Keywords

These concepts should guide the creative direction:

Care
Maintain
Watchful
Concierge
Connected
Secure
Streamlined
All-in-one
Dependable
Protected
Organized

⸻

4. Target Users

Cura needs to appeal to a broad range of professional users, including:

* Facility managers
* Property operators
* Construction teams
* Project managers
* Agricultural/facility operations
* Condo boards
* Enterprise clients
* Multi-location businesses
* Large commercial chains

Enterprise Example

A company such as Starbucks could potentially use Cura across multiple locations, making scalability and professionalism particularly important.

⸻

5. Important Demographic Consideration

Many of the people making purchasing and operational decisions may be older professionals, including Boomers.

Because of this, the brand should prioritize:

* Clarity
* Simplicity
* Legibility
* Professionalism
* Familiarity
* Trust

Avoid:

* Overly trendy design
* Complicated visual systems
* Extremely abstract branding
* Aesthetic choices that make the product feel experimental
* Design that prioritizes “cool” over clarity

Desired feeling:

Modern capability + established reliability

Cura should look like a company that is technologically capable and trustworthy enough to manage important facilities and assets.

⸻

6. Visual Direction

The visual identity should feel:

Modern
Stable
Professional
Clean
Confident
Approachable
Organized

The brand should communicate technology without looking like a typical tech startup.

It should also communicate maintenance and stewardship without looking like a traditional maintenance company.

The sweet spot is:

Technology + care + reliability + professional service

⸻

7. Color Direction

Two primary color directions were discussed.

Direction A: Blues / Light Blues

Why:

Blue naturally communicates:

* Trust
* Security
* Reliability
* Professionalism
* Technology
* Stability

This direction could work particularly well for the primary Cura identity and digital platform.

Potential Use:

* Primary brand color
* Website
* Software UI
* Main logo
* Enterprise-facing materials

Overall feeling:
Professional, trustworthy, modern, secure.

⸻

Direction B: Earth Tones / Light Earthy Greens

Why:

Earthy greens can communicate:

* Care
* Stewardship
* Holistic thinking
* Connection
* Sustainability
* Facilities and physical assets
* Long-term maintenance

This direction could make Cura feel warmer and less like a traditional technology company.

Potential Use:

* Secondary palette
* Accent colors
* Alternative brand direction
* Marketing materials

Overall feeling:
Natural, grounded, holistic, caring.

⸻

Recommended Exploration

Rather than deciding on one direction immediately, develop two visual explorations:

Option 1: Blue-Led Cura

Trustworthy + technological + secure + professional

Option 2: Earth/Green-Led Cura

Caring + holistic + grounded + connected

This will allow stakeholders to compare the emotional difference between the two directions before committing to the final identity.

⸻

8. Logo & Mark Concepts

Several visual metaphors could be explored.

A. Swoosh / Band

A curved band or swoosh that suggests something wrapping around or encompassing an asset.

Potential meaning:

* Coverage
* Protection
* Oversight
* All-encompassing service
* Continuity

This could visually reinforce the idea that Cura has things covered.

⸻

B. Sacred Geometry / Interlocking Shapes

Explore simplified geometric forms that connect or interlock.

Potential meaning:

* Connection
* Systems
* Integration
* Multiple components working together
* Holistic oversight
* Modular platform

This could work particularly well with Cura’s modular platform concept.

⸻

C. Shield / Subtle Lock

A subtle shield or lock-inspired element could communicate:

* Protection
* Reliability
* Security
* Trust
* Safekeeping

Important: Keep this subtle.

The brand should not feel like:

* An insurance company
* A cybersecurity company
* A security company

The concept should communicate protection and dependability, without becoming the dominant visual message.

⸻

D. Concierge / Caretaking Motif

Explore an abstract representation of:

* A helping hand
* Caretaking
* Guidance
* Assistance
* Someone looking after something

The goal would be to turn the concept into a simple, sophisticated mark, rather than using an obvious literal hand or person.

⸻

9. Overall Creative North Star

The brand should ultimately answer one question:

“How does Cura make someone feel?”

The desired answer:

“I’ve got someone looking after this.”

Cura should feel like the reliable person on your team who is watching, organizing, maintaining, and taking care of things before they become problems.

The brand should balance:

Technology
↕
Human care

Professional
↕
Approachable

Modern
↕
Stable

Security

Competitors

Three simple circles. Very minimal, friendly, modern, and recognizable.

Monday.com
Simple geometric shapes with bright colours. Feels approachable and software-focused.

Procore
More industrial/construction-oriented. Useful reference for Cura’s building/project-management side.

MaintainX
Probably one of the closest references for the maintenance component. The X gives it a strong, simple app-icon quality.

UpKeep
Interesting because they incorporate a gear + heart, directly connecting maintenance with care. I actually think this is a useful reference for Cura conceptually, although I wouldn’t copy the visual direction.

AppFolio
More property-management oriented and tends to feel more corporate.

Initial scope Branding
- brand identity and creative direction (create us a tagline that we can lean on as our core brand. Can keep this to one paragraph or less. Needs to be short and concise. Provide two text options)
- logo development: 2 to 3 options of logo concepts
-color, palette and typography: 2 to 3 options

Design and build a premium editorial website for TNIN3TY Productions, a music production brand focused on timeless records, licensing, and creative collaboration.

Deliverables should include:
- Responsive homepage
- Music catalog / featured productions
- Licensing experience
- Services / work-with-TNIN3TY page
- About section
- Reviews / testimonials
- Contact / inquiry flow
- Desktop and mobile design system

Preferred style: dark, cinematic, editorial, restrained, and premium. Use asymmetrical layouts, oversized typography, strong negative space, full-bleed imagery, sharp edges, and subtle motion. Avoid generic SaaS layouts, excessive cards, rounded UI, gradients, and commodity “beat store” styling.

Brand palette:
- near‑black
- warm charcoal
- ivory
- soft silver
- gunmetal
- muted champagne brass

Visual references:
- OVO‑style music branding
- 66°Nord editorial discipline
- premium fashion campaigns
- luxury record‑label websites
- Hit‑Boy
- No Quantize

Core message: “Timeless music is the goal.”

A refreshed logo and mini brand guide for The Growth Initiative, a Sydney exercise physiology clinic helping people with chronic pain and injury rebuild confidence through movement. Keep our deep green as primary, complement our Poppins font, and avoid clichés like dumbbells or medical symbols; we want confident and warm, not clinical. Budget: $500-1000 AUD. Please show your process; not AI-generated work.