Dejan Baric

Most landing pages explain the product, and that's all.The best ones sell it!A landing page can look great and still not convert.I’ve seen it happen plenty of times. The visuals are polished, the animation is there, everything feels “right”, but people still don’t take the next steps.Usually, the problem isn’t the design itself. It’s the thinking behind it. The message isn’t clear enough. The layout doesn’t guide people naturally. Your business goals don't align with your website. And the page was never really tested with the people it was built for.I design a landing page built around one action, one audience, and one message! Build to convert! What's included:Day 1UX Research + Wireframes — structure before aesthetics. I solve the logic first. Turn your business goals into a brand and website that move your business forward.Day 2UI Design — desktop and mobile.Imagery — visual direction that builds trust.Custom Iconography — icons made for your brandHow I start:Intro call: you explain the business, I ask the hard questionsProject scope + strategy: we align on goals before we startKickoff

Most products fail before a single line of code is written.What happens when a real user sits down and tries to use it? Vibecoded prototypes are not a product strategy. This service is full engagement. Discovery to tested, handoff-ready design. Three to four core features, strategically designed to deliver real value to your customers while supporting your business goals.The Process:01 — Discovery: This is where most designers skip or rush. I do: Stakeholder interviews, User research, User interviews. Competitive landscape. We define the real problem before I touch Figma: what the product is, who it’s for, and what success looks like. Everything after this phase has a reason.We define the core 4 features and create a strategic build plan for the entire product. In steps.02 — Information Architecture + User Flows: Every screen mapped. Every decision point defined.03 — Wireframes (3 to 4 Core Features): Structure before aesthetics. We test the logic in black and white. Fast to change. Cheap to iterate. This is where bad ideas get killed early.04 — UI Design (3 to 4 Core Features): High-fidelity design across desktop and mobile. Every component. Every state. Every edge case. A design system built alongside so your developers never have to guess.05 — Usability Testing: Real users. Real sessions. We watch where they hesitate, where they fail, where they give up. Then I fix it before it ships.06 — Handoff: Figma files. Design system documentation. Developer specs. Implementation notes. Everything your team needs to build without coming back to ask questionsWhat you get:✅ Full discovery documentation✅ Strategic build plan✅ User flows and information architecture✅ Wireframes for all core flows✅ High-fidelity UI — desktop + mobile✅ 3–4 core features, fully designed✅ Usability testing report with findings✅ Design system + component library✅ Developer-ready Figma handoffYou have one shot at the first version.Let's make it the right one!

Every AI-generated product looks the same now. Same layouts. Same graphics. Same Midjourney aesthetic. Users have seen it a thousand times and they know exactly what it is. (AI Slope)Custom illustration is the fastest way to signal that a human made deliberate choices here. The product with the soul! It's the perfect way to stand out!What's included:UX Research + Wireframes — structure before aesthetics. I solve the logic first.Moodboard + UI Design — desktop and mobile.Custom Illustration Set — handcrafted visuals built specifically for your brand and product. Not generated. Not downloaded. Made once, for you.Custom Iconography — handcrafted icon setHow I start:Intro call — you explain the business, I ask the hard questionsProject scope + strategy — we align on goals before startsKickoffAI made everything look the same.Let's make yours look different.

Most landing pages explain the product, and that's all.The best ones sell it!A landing page can look great and still not convert.I’ve seen it happen plenty of times. The visuals are polished, the animation is there, everything feels “right”, but people still don’t take the next steps.Usually, the problem isn’t the design itself. It’s the thinking behind it. The message isn’t clear enough. The layout doesn’t guide people naturally. Your business goals don't align with your website. And the page was never really tested with the people it was built for.I design a landing page built around one action, one audience, and one message! Build to convert! What's included:UX Research + Wireframes — structure before aesthetics. I solve the logic first. Turn your business goals into a brand and website that move your business forward.Moodboard + UI Design — desktop and mobile.Imagery — visual direction that builds trust.Custom Iconography — icons made for your brandHow I start:Intro call: you explain the business; I ask the hard questionsProject scope + strategy: we align on goals before we startKickoff

Most brands look like a template with a different color. That's not a brand. That's a skin.A real brand starts before design opens. It starts with your market, your competitors, and the one thing that makes you different. Every typeface, color, and mark comes from that.Make brand that makes you look serious before you raise a round.Research firstI study your competitors and your market before I open Figma. Design decisions come after strategic decisions. Not the other way around.Reason behind every choiceYou will know why each element exists. Not "it looks good." Why it works for your specific market.Human designAI generates shapes. It does not generate meaning. Every mark here carries emotional weight that tools cannot produce..Iterations until it's rightNot until time runs out. Until it's actually right.Files for everything.Print. Web. Social. Every format. Every size. Ready to use on day one.Similarity check.I verify your brand doesn't accidentally mirror an existing trademark. One step most designers skip.If you want a logo, there are faster options. If you want a brand that means something, let's talk!