Dejan Baric

I turn soulless product experiences into magical user journeys. From 0 → 1, from strategy → reduced future build costs.

I'm Dejan, UX Designer based in Novi Sad, Serbia. Ten years in product design. Human-first from the first screen.

Recently, I shipped at ThriveProtocol ($33M raised) and Spotnana ($116M raised). 500,000 users across both products. Conversion lifts between +11% and +25%.

I use Figma, Claude, Lovable, MagicPath... AI is here not to replace thinking. To ship faster while the judgment stays with me.

Instead of flashy decoration or lazy feature overload, I focus on strategy, momentum, usability, and soul.

Let’s build together. I typically reply within a few hours.