Biography
Hi, I am a graphic designer with 20+ years of experience in the field of brand consultancy. As a designer, I am a problem solver, a brand puzzler: I love to untangle branding issues through design with meaning.
Over time, I learned that “context is king”.
There are no two businesses alike, so there is no use for recipes. Therefore, everything I design is “su misura”: I strive to build conceptual, timeless brand identities, and I don’t fall for trends (instead, some of my projects have been selected by LogoLounge to define them).
Throughout my career I've had the opportunity to work on both large-scale branding projects and indie experiments. My conceptual approach in design enabled me to successfully lead difficult branding and packaging projects for clients like Heineken, Vodafone, HBO, Audi, Honda, Orkla Foods and so on.
My work has been recognized in international competitions like Red Dot Awards, Graphis, Rebrand 100 or Pentawards, and many of my projects were published in specialty books worldwide.
Valencia, Spain
Member since Jul 2023
Languages
Skills
Top Specialties
Brand / Graphic Design
Work History
Independent Design Director at Badalan Mihail Ciprian 2025–Present
Design Director at Brandient 2014–2025
Senior Brand Designer at Brandient 2008–2014
Art Director at Cohn & Jansen Creative Network 2006–2008
Art Director at Brightness Advertising 2005–2008
UI Designer at Data Soft 2004–2005
UI Designer at Alt Factor 2003–2004
Education
BA in Graphic Arts, George Enescu University of Arts from Jassi, Romania 2003
Seeking
Freelance or contract opportunities
