Yoav Shahaf

30-minute expert call with a founder who scaled a marketplace to $5M revenue and designs products end-to-end. Get fast, actionable feedback on your product's UX, user flows, or design direction — grounded in real business experience, not just design theory.What you'll get:30-minute video call focused on your specific challengeUX and product strategy feedback from a founder-operatorActionable next steps you can implement immediatelyFollow-up summary with key recommendationsGood for founders, PMs, or design leads who need a senior product perspective before committing to a full engagement. Many clients use this as a starting point before larger projects.

A fresh expert perspective on what's holding your product back. I review your app or website's UX end-to-end — user flows, information architecture, visual hierarchy, interaction patterns — and deliver a prioritized roadmap of what to fix and why.What you'll get:Full UX flow analysis across key user journeysVisual design and usability reviewHeuristic evaluation against UX best practicesPrioritized list of improvements with rationaleActionable recommendations document (PDF)Good for teams preparing for a redesign, founders who want an outside expert eye, or PMs building the case for UX investment. Many clients follow this with a redesign engagement.

End-to-end product design — from user flow architecture to polished, developer-ready screens. With 5+ years running a company and designing products from the inside, I bring business-informed product thinking to every design decision. You get interfaces built to solve real problems, not just look good in a portfolio.What you'll get:UX research and information architectureComplete user flow mappingHigh-fidelity UI design (web, mobile, or both)Interactive Figma prototypeDesign system foundation with reusable componentsDeveloper handoff specs and documentation2 revision roundsGood for founders building new products, product teams designing complex features, and startups that need a senior product mind — not just a pixel-pusher.

Your app works — but something feels off. Outdated visuals, confusing navigation, declining engagement. I'll diagnose the UX friction, redesign with purpose, and deliver an experience that feels modern, intuitive, and aligned with where your product is heading.What you'll get:UX audit and redesign strategyRefreshed UI with improved flows and interactionsUpdated design system and Figma componentsInteractive prototype for testing or stakeholder reviewDeveloper-ready handoff filesGood for products that have grown past their original design, teams seeing declining engagement, or apps preparing for a major version release.

Marketplace UX designed by a founder who built and scaled a two-sided marketplace to $5M in annual revenue. I understand the unique challenges — balancing buyer and seller experiences, managing trust signals, designing for discovery, onboarding supply and demand. This isn't theoretical knowledge. I've lived it.What you'll get:End-to-end marketplace UX/UI (buyer + seller flows)Search, discovery, and transaction flow designTrust and reputation system designResponsive design (web and/or mobile)Design system and component libraryDeveloper-ready Figma filesGood for founders building two-sided platforms, teams designing e-commerce or service marketplaces, and anyone tackling the complexity of multi-user-type products.

Data-heavy interfaces that feel clean and intuitive — not cluttered and overwhelming. I specialize in designing dashboards, admin panels, and SaaS products where users need to understand complex information quickly and make confident decisions.What you'll get:UX architecture for data-dense interfacesHigh-fidelity dashboard or SaaS UI designCustom data visualization components (charts, tables, filters)Scalable design system with reusable componentsDeveloper-ready Figma filesGood for B2B SaaS products, analytics platforms, admin panels, internal tools, and any product where information clarity drives user success.

Your website isn't performing the way it should. I'll audit the current experience, identify friction points, and redesign with a focus on clarity, conversion, and modern visual standards — while preserving what already works.What you'll get:UX audit of current site with key findingsRedesigned pages with improved flow and visual hierarchyUpdated responsive layouts (desktop, tablet, mobile)Refreshed design system and component libraryDeveloper-ready Figma files2 revision roundsGood for companies with outdated websites, teams seeing low conversion rates, or brands going through a visual refresh who need their web presence to match.

Multi-page website design that balances brand expression with user experience. I design sites that tell your story clearly, guide visitors toward action, and scale with your business. Every page serves a purpose.What you'll get:Multi-page website design (5-8 pages)Responsive layouts for desktop, tablet, and mobileContent structure and user flow architectureDesign system with reusable componentsDeveloper-ready Figma files2 revision roundsGood for startups building their web presence, companies rebranding, or teams that need a professional site that reflects the quality of their product.

Lean, focused design for your first product version. I help you identify the core user journey, strip away the noise, and design an MVP that validates your idea fast — without looking like a rushed prototype.What you'll get:UX flow mapping for core features onlyHigh-fidelity UI for key screens (5-8 screens)Clickable Figma prototype for testing or investor demosMinimal design system for future scalingDeveloper-ready filesGood for early-stage founders building V1, teams validating a product idea, or anyone who needs to ship fast without sacrificing design quality.

Polished, intuitive mobile app design built on real user behavior and business logic. Every screen is purposeful — from onboarding to core value to retention. I design apps that feel natural, reduce friction, and keep users coming back.What you'll get:Complete app flow design (key screens + states)High-fidelity UI for iOS and/or AndroidInteractive Figma prototypeDesign system with reusable componentsDeveloper-ready handoff files2 revision roundsGood for startups launching their first app, teams redesigning an existing experience, or founders who need a working prototype for investor demos.

Investor-ready pitch decks and executive presentations designed by a founder who has built and pitched. I don't just make slides look good — I restructure your narrative so your story lands with clarity and impact.What you'll get:Full deck design (10-20 slides)Narrative structure and storytelling reviewCustom layouts, data visualization, and visual hierarchyBrand-aligned design system for future presentationsDelivered in Figma, PowerPoint, or Google SlidesTwo tiers: Design Only (you provide content, I design it) or Strategy + Design (I help reshape the story arc, then design it).Good for founders raising capital, CEOs presenting to boards, and leaders who need presentations that persuade — not just inform.

High-converting landing pages built on UX strategy and visual storytelling. I structure your page so users scroll, understand, and act — combining sharp design with a clear content hierarchy that drives results.What you'll get:Custom landing page design (desktop + mobile responsive)Conversion-optimized layout with structured content hierarchyHigh-fidelity Figma file with design specsDeveloper-ready assets and spacing documentation1 revision roundGood for startups launching products, SaaS teams running campaigns, or anyone who needs a landing page that converts — fast. From concept to handoff in one week.