Founder & Product Designer with 10+ years of experience across UX/UI, product strategy, and brand design.

I founded and scaled well-b, a B2B employee welfare marketplace serving 5,000+ companies and 20,000 users, to $5M in annual revenue. I designed every layer of the product — from vendor onboarding to corporate dashboards to the transaction engine.

Currently building SpeakLink, an AI-powered product with sophisticated multi-layered information architecture.

I specialize in: marketplace design, SaaS & dashboard interfaces, mobile apps, MVP design for startups, landing pages, and pitch deck design.

My background includes corporate law (licensed attorney), enterprise UX at Amdocs (global telecom), and military leadership (IDF). I bring business thinking to every design decision — not just pixels, but product strategy.

Open for freelance projects. Let's talk.

Israel

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Member since Apr 2017

  • English
  • Hebrew

UX Design / Research

Product Design

Mobile Design

Founder & Product Designer at SpeakLink 2026–Present

Founder & CEO at well-b 2021–2026

Freelance UX/UI Designer at Jovi's Designs 2017–2021

Senior UX/UI Designer at Amdocs 2016–2016

Combined bachelor's degree, Law & Economics Tel-Aviv University - Licensed Lawyer, Tel-Aviv Unversity 2012

Freelance or contract opportunities

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Available for new projects

Get in touch Yoav Shahaf