Wells Collins

We use our knowledge of brand building to create beautiful packaging designs that combine not only your company’s objectives, but also speak to your audience’s needs. Great packaging design is eye-catching, visually pleasing, and memorable, while aligning with the product inside.My packaging designs often include custom illustration, hand-drawn typography, and incorporate elegant layouts. My design process begins by exploring a wide array of styles to ensure we find the best possible solution. It's paramount to create a strong visual system to allow your product line to scale gracefully in the future.Every packaging project is different when it comes to the scope and timeline. If you're interested in learning more, please shoot me a message!

The Visual Identity process clarifies brand fonts, colors, and relevant mockups to establish a visual language. After working with many start-ups in the investment space, I’ve found that most businesses don’t need the bloat of a lengthy brand book. The following deliverables cover the brand’s visual essentials to help you hit the ground running.– Discovery Meeting + Mood Boards (to determine select stylistic themes)– Responsive Logo Design (includes up to 2 Rounds of Revisions)– Brand Color Palette– Typography– Print Applications (to be decided)– Digital Applications( to be decided)– Brand Guidelines DocumentThe timeline usually takes ~6 weeks, but it can be tweaked if needed:– Kickoff Call = Discovery Exercise + Moodboards– Round 1 = 2 weeks (Style exploration + 3 Initial Design Directions)– Round 2 = 2 weeks (Refine Visual Identity Design)– Round 3 = 1 week (Finalize key applications and brand style guide)

Every company is unique, so I pride myself on being able to create a personal look for each project. I begin my design process with a wide array of sketches, both tactile and digital, based on a creative brief. The solutions start very broad, exploring a multitude of stylistic approaches. I find that quantity leads to quality - the more rough ideas we throw at the wall, the more educated we’ll be.My resposnive logo design process will include the following deliverables:– Concept sketches (up to 9 sketched concepts)– Primary logo design (includes 2 rounds of revisions)– Secondary logo lockups (ex. stacked, inline, & monogram)– Final vector marks delivered to your companyThe timeline usually takes ~4 weeks, but it can be tweaked if needed:Round 1 = 2 weeks (stylistic mood boards + concept exploration)Round 2 = 1 week (logo system refinement + colors)Round 3 = 1 week (fine tuning logo assets)TOTAL Time = 4 weeks

We create impactful, hand-drawn wordmarks to give your company a unique personality, The "word mark" (also known as a logotype), is the brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with visual mark and does not leave much room for brand confusion. Creating the letters from scratch with subtle identifiers allows your logo to stand alone as a recognizable symbol, without any specific graphic elements that might be too generic or repetitive in nature.When it comes to our design process, quantity leads to quality. The more experimentation we do, the more informed the final logo design will be. In the Exploration Phase, traditional methods of drawing by hand allow us to design quickly and iterate even faster. We will explore a variety of shapes and letterforms to create a timeless and established wordmark that performs seamlessly across both print and digital applications.My wordmark logo design process will include the following deliverables:– Concept sketches (up to 9 sketched concepts)– Primary wordmark logo design (includes 2 rounds of revisions)– Secondary logo lockups (ex. stacked, inline, & monogram)– Final vector marks delivered to your companyThe timeline usually takes ~4 weeks, but it can be tweaked if needed:Round 1 = 2 weeks (stylistic mood boards + concept exploration)Round 2 = 1 week (logo system refinement + colors)Round 3 = 1 week (fine tuning logo assets)TOTAL Time = 4 weeks