Aakash Patel

A strong brand identity is more than just a logo; it's the complete visual system that brings your brand's purpose to life across every touchpoint. This package is designed for founders, startups, and small businesses who are ready to elevate their presence and build a brand that feels cohesive, intentional, and aligned with their goals. What's included–1. Visual StrategyWe will start by uncovering the essence of your brand; defining your audience, understanding your market, clarifying your messaging, and identifying what sets you apart. This foundational work will guide creative decision that follows, ensuring that the identity we build is both meaningful and intentional. 2. Creative directionI'll craft a visual direction that aligns with your strategy, using moodboards and references to guide the creative approach. Then, we'll move into developing a complete identity system, starting with a custom logo and extending into a full visual toolkit that may include secondary marks, color palette, typography, brand patterns, and more. 3. Logo DesignWith a clear direction, we'll move into designing a custom logo system. You'll be presented with logo sketches, and we will work with you to refine the chosen logo until it accurately reflects your brand identity. The final includes logo sketches, logo mockups, logomark, wordmark, and logo colors (RGB and CMYK). 4. Brand GuidelinesA detailed brand guideline will be created to document how your identity should be used. This includes logo usage rules, color specifications, typography hierarchy, spacing, and sizing. Depending on your needs, we can also include tone of voice, image usage, co-branding, and real-world application examples to keep your brand consistent across touchpoints. Let’s collaborate to build a brand identity that’s not only visually impactful but strategically crafted; one that truly reflects your vision and connects with your audience at every touchpoint.

Want to launch quickly? I will deliver curated logo design for your brand with a modern and timeless design that aligns with your brand's values. The logo will be bespoke and meaningful so that you can proudly tell your brand's story.This pack will include: In-depth questionnaire 2 x logo custom concepts Primary logo with alternatives Complete logo suite with all file formats

A logo shouldn't just look good; it must capture your brand's essence, speak directly to your ideal audience, and lay the foundation for every touchpoint. We combine deep strategy with tailored creative execution to deliver a logo that's unique, memorable, and built to grow with you.What's included:1. Discovery & StrategyWe begin with a strategic discovery phase, where we define your ideal audience, uncover your brand's core values, analyze your market position, and shape a clear value proposition. This step ensures that everything we create speaks directly to the people you're trying to reach.2. Logo DesignOnce the direction is clear, we begin the process to craft a logo that not only complements your brand's values but also communicates to your audience. I'll present logo sketches and refine them with you until we land on a mark that feels right. Logo sketches, logo mockups, wordmark, and logo colors (RGB and CMYK) are all part of this process.3. DeliverablesTo tie it all together, you'll receive a tailored logo style guide that outlines logo usage, rules, color codes, and sizing guidelines. Optional add-ons like business card layouts or social media templates are available for those who want a little more.This isn't a one-size-fits-all logo. It's a strategic, intentional identity designed to help you launch with clarity and grow with confidence.Let's create a logo that's built to last!