Sergej Lebedev

Sergej Lebedev is an experienced German brand and type designer. He creates precise logos, clear brand identities, and visual systems that position companies in a distinct and contemporary way. His work combines strategic thinking with design clarity, resulting in brands that are not only designed but defined.

As a long-standing freelance designer and licensor, he works with clients in architecture, real estate, IT, medicine, law, insurance, and the start-up sector. His focus lies on strengthening brand visibility and ensuring consistent, effective visual communication.

Another core area of his work is type design. On Typedesigner.de, he presents his font families, including App Sans, Client, Desk Sans, Group, Coin Font Superfamily, and the globally popular Anta family available on Google Fonts. These typefaces shape the visual identity of numerous companies and digital products.