TUERCA Studio®

Complete brand identity system for companies, institutions and professional firms.We create order. Maybe the company is being built and the brand has to hold everything from day one. Maybe it grew, the brand didn't, and now it walks into rooms looking smaller than it is.Most identity is designed for a letterhead and then asked to carry an investor deck, a factory wall and a hundred slides built by someone who never saw the guidelines. We design for the second condition.CREATIVE DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Creative direction, visual territory and market opportunities— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype, secondary and compact versions— Symbol, monogram or badge system— Typographic system, primary and secondary— Colour system— Graphic language: patterns, devices, imagery direction— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— Stationery and document system— Corporate presentation and report templates, PPT / Keynote— Signage and environmental direction— Merchandise direction— Social and digital templates— Website UX/UI direction: structure, key screens and visual system for the site— Eight key applications, defined with youDELIVERABLES— Brand guidelines— Audiovisual guidelines: motion, video and photography direction— Brand library, Figma or Canva depending on how your team works— Editable files in AI, EPS, SVG, PDF, PNGCREATIVE DIRECTION & BRAND STRATEGY — The positioning is written down before anything gets drawn. The three working sessions are with whoever makes the final call. If that person isn't in them, the project takes longer and we'll say so before starting.IDENTITY DEVELOPMENT — The colour system is a hierarchy, not a palette: primary, support and neutral, with a rule for when each is used. Typography is defined by role — what carries a headline, what carries two hundred words — so the system holds when someone types into it at eleven at night.APPLICATIONS — Eight, chosen with you rather than assumed by us. What matters to an agribusiness and to a law firm have nothing in common. This is where an identity either survives contact with the business or doesn't.DELIVERABLES — Guidelines your team can use, not a corporate manual nobody opens. And the library puts the decisions inside the tool your people already have open, which is the difference between a system that holds in year three and one that quietly stops.

Visual identity designed as a working language, not a single mark.We create consistency. Maybe the logo exists and everything around it gets improvised. Maybe the company is starting and needs to look settled from the first week.A mark on its own gets recognised. A language gets repeated, and repetition is what turns a logo into a brand.CREATIVE DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Creative direction, visual territory and market opportunities— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype, secondary and compact versions— Symbol or monogram— Typographic system, primary and secondary— Colour system— Graphic language: patterns, devices, imagery direction— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— Stationery and document system— Presentation templates, PPT / Keynote— Signage and environmental direction— Merchandise direction— Social templates— Eight key applications, defined with youDELIVERABLES— Brand guidelines— Audiovisual guidelines: motion, video and photography direction— Brand library, Figma or Canva depending on how your team works— Editable files in AI, EPS, SVG, PDF, PNG— Web and social formats, ready to useCREATIVE DIRECTION & BRAND STRATEGY — The positioning is written down before anything gets drawn. The three working sessions are with whoever makes the final call. If that person isn't in them, the project takes longer and we'll say so before starting.IDENTITY DEVELOPMENT — The graphic language is the difference with a logo package. Patterns, devices and imagery rules are what let your team produce the next piece without it looking improvised.APPLICATIONS — Eight, chosen with you: the surfaces your company actually uses every week, designed so they look like one brand.

Logo and visual identity design for a company that has to be recognised.We create a name people can see. Maybe there's nothing yet. Maybe there's a mark that was never really decided, only approved.A logo drawn alone gets extended later by whoever is available. What comes back is a collection of exceptions.CREATIVE DIRECTION & BRAND CONCEPT— Business, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunitiesIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype— Secondary and compact versions— Symbol or monogram— Typographic system— Colour system— One supporting graphic element— Three core applications: business card, social profile kit and email signatureDELIVERABLES— Brand guide— Brand library, Figma or Canva depending on how your team works— Editable files in AI, EPS, SVG, PDF, PNG— Web and social formats, ready to use- - - -CREATIVE DIRECTION & BRAND CONCEPT — Positioning before drawing. A mark that can't be argued for gets changed by the next person with an opinion.DELIVERABLES — Figma if you have designers or work with an agency. Canva if your team produces its own content. One or the other, decided in the first session — not both, because the one nobody uses is the one that goes out of date.

Packaging design and development for one complete product, ready to produce.We create statements. Maybe it's something new, from zero. Maybe the product isn't working and we have to recalibrate.CREATIVE DIRECTION & PRODUCT CONCEPT— Product, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunitiesBRAND & PRODUCT DEVELOPMENT— Two complete concepts for packaging— Logotype and variants— Typographic system— Colour system— Front and back label, with legal and technical content integrated— Neck, capsule or closure— Material, paper and finishing directionDELIVERABLES— Print-ready production artwork with correct colour profiles— Two CGI visualizations— Brand guide— Production library for your printer: swatches, dielines, vector assets— Editable files in AI, EPS, PDF, JPGCREATIVE DIRECTION & PRODUCT CONCEPT — The category read comes before anything gets drawn. Every shelf has codes, and the decision that matters is which ones you keep — breaking all of them reads as inexperience, not as courage.BRAND & PRODUCT DEVELOPMENT — The legal panel is designed from the first sketch, not squeezed in at the end. Material and finishing are decided in week one, while they still change the design instead of only the invoice.DELIVERABLES — The production library is for the next person who opens the file, and that person is your printer. Swatches with correct colour values, dielines and vector assets, ready to open in their system without a phone call.

Brand identity built entirely by hand, and the website it lives on, for companies that can't look like anyone else.We create a world and then we build every piece of it. Maybe it starts from nothing. Maybe what exists works and still looks borrowed.Every mark in this service is drawn. The logotype, the illustration, the crests, the handwritten text — by a person, start to finish. No AI generation at any stage.CREATIVE DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Creative direction, visual territory and market opportunities— Content architecture developed alongside the identity, not after it◆ — Six working sessions across the projectSIGNATURE DEVELOPMENT— Custom logotype or lettering, drawn by hand— Original illustration system, drawn by hand— Crests, badges, monograms, seals and handwritten text— Custom typeface modification, where the project calls for it. Full typeface development quoted separately— Graphic language built from original artwork, not stockIDENTITY DEVELOPMENT— Two complete concepts— Full mark system: primary, secondary, compact, symbol— Typographic system, sized and tested on screen— Colour system with accessibility contrast checked— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— Stationery and document system— Presentation and deck templates, PPT / Keynote— Signage and environmental direction— Social and digital templates— Two custom merchandise pieces — pin, keyring, cap or t-shirt— Ten key applications, defined with youDIGITAL DEVELOPMENT— Interface design across five to eight sections— Responsive across desktop, tablet and mobile— WordPress build, yours to own and edit— Forms, integrations and third-party connections— SEO structure and analyticsDELIVERABLES— Site live on your hosting and domain— Brand guidelines, written and illustrated, covering print and digital— Audiovisual guidelines: motion, video and photography direction— Original artwork files, layered and editable— Figma library with page templates, plus production library with swatches and vector assets— Editable files in AI, EPS, SVG, PDF, PNG— CMS handover with training— One month of post-launch supportSIGNATURE DEVELOPMENT — A drawn mark carries information a generated one doesn't, and it doesn't arrive in someone else's brand six months later. Where the project calls for it, the typeface gets modified rather than licensed as is.◆ DIGITAL DEVELOPMENT — The site is built from the same drawings as the brand, not from a template the brand gets fitted into. The illustration, the lettering and the crests live on the screen as they were drawn.DELIVERABLES — The original artwork comes to you layered and editable, not flattened. You own the drawings, not just the exports. One set of guidelines covering print and digital rather than two that contradict each other.

Logo, visual identity and a landing page, designed together and ready to launch.We create a name people can see. Maybe there's nothing yet. Maybe there's a mark that was never really decided, only approved.Most sites are a brand interpreted by whoever received the PDF.CREATIVE DIRECTION & BRAND CONCEPT— Business, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunitiesIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype— Secondary and compact versions— Symbol or monogram— Typographic system— Colour system— One supporting graphic element— Three core applicationsDIGITAL DEVELOPMENT— Landing page structured around one conversion objective— Responsive across desktop, tablet and mobile— WordPress build, yours to own and edit— Forms, SEO structure and analyticsDELIVERABLES— Brand guide— Brand library, Figma or Canva depending on how your team works— Editable files in AI, EPS, SVG, PDF, PNG— Web and social formats, ready to use— Page live on your hosting and domain— CMS handover with one training session— One month of post-launch supportCREATIVE DIRECTION & BRAND CONCEPT — Positioning before drawing. A mark that can't be argued for gets changed by the next person with an opinion.DIGITAL DEVELOPMENT — One page, one decision. Everything that doesn't move someone toward it comes out, and that argument happens in week one rather than after the design is approved.DELIVERABLES — Figma if you have designers or work with an agency. Canva if your team produces its own content. One or the other, decided in the first session — not both, because the one nobody uses is the one that goes out of date.

Complete brand identity system for clubs, festivals, labels and cultural projects.We create belonging. Maybe something is being founded and needs a crest before it needs a logo. Maybe it has history, a following, and an identity that looks nothing like what people feel about it.These brands get worn, sung, printed on a jacket and tattooed. That is the test, and most systems are not designed for it.CREATIVE DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Creative direction, visual territory and market opportunities— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype, secondary and compact versions— Crest, badge or monogram system— Typographic system, primary and secondary— Colour system— Graphic language: patterns, devices, imagery direction— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— Kit, uniform or apparel direction— Merchandise: two custom pieces— Poster, cover and editorial system— Environmental and event graphics— Presentation templates, PPT / Keynote— Social and digital templates— Website UX/UI direction: structure, key screens and visual system for the site— Eight key applications, defined with youDELIVERABLES— Brand guidelines— Audiovisual guidelines: motion, video and photography direction— Brand library, Figma or Canva depending on how your team works— Production library with vector assets for apparel and print— Editable files in AI, EPS, SVG, PDF, PNGCREATIVE DIRECTION & BRAND STRATEGY — A club, a festival and a label sell the same thing: the right to belong to something. The positioning starts there rather than at what the organisation does.IDENTITY DEVELOPMENT — The crest is built to work embroidered at three centimetres and painted at three metres. Those two conditions kill most marks, and finding out at the supplier is finding out too late.APPLICATIONS — The applications are the brand here. Nobody sees your letterhead. They see the shirt, the poster and the wall.DELIVERABLES — Two libraries because two different people continue: your team in Figma or Canva, your apparel and print suppliers in vector.

Complete brand identity system for startups, scale-ups and companies raising capital.We create clarity. Maybe the product is launching and needs a face by the demo. Maybe it raised, doubled, and the mark from the garage doesn't survive a board deck.A company that sells a promise before it can show a finished product is judged on the promise. The brand is the evidence.DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Competitive scan and visual territory— Naming architecture for product lines and features— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype and symbol— Compact and app-icon versions— Typographic system, sized and tested on screen— Colour system with dark and light modes— Graphic language— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— UI components: buttons, navigation, states— Icon set, 12 pieces— Investor and pitch deck templates, PPT / Keynote— Website UX/UI direction: structure, key screens and visual system for the site— Social and profile kit— Merchandise direction— Email signature and document headerDELIVERABLES— Brand guidelines— Audiovisual guidelines: motion, video and photography direction— Figma library, componentised with variables— Editable files in AI, SVG, PNG, WebPDIRECTION & BRAND STRATEGY — Most venture identity looks alike because most venture identity skips this. The naming architecture matters more than it sounds: it's what stops your third feature from needing its own logo.IDENTITY DEVELOPMENT — Colour is defined in dark and light from the start rather than adapted later — the interface is where this brand lives.APPLICATIONS — The surfaces a company uses in its first year, in the order it uses them. The deck is not an afterthought here: it's where the brand gets judged by the people writing cheques.DELIVERABLES — The Figma library is componentised: variables and swaps, not flat files. Your designers work in it. Your developers read values straight out of it.

Complete brand system for businesses in hospitality and food & beverage.We create a place before anyone walks into it. Maybe it's opening and everything has to exist at once. Maybe it's been running for years and the brand stopped matching the room.A hospitality brand is not looked at. It's held, read at a table, worn by staff and taken home. Every one of those is a different production problem.CREATIVE DIRECTION & BRAND STRATEGY— Business, category and audience read— Positioning and brand platform— Creative direction, visual territory and market opportunities— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Primary logotype, secondary and compact versions— Symbol, monogram or seal— Typographic system, primary and secondary— Colour system— Graphic language: patterns, devices, imagery direction— Layout and composition principles— Verbal identity: tone of voice and menu writing frameworkAPPLICATIONS— Menu and printed material system— Signage and environmental direction— Uniform and staff direction— Amenities, takeaway and delivery packaging— Merchandise direction— Presentation templates, PPT / Keynote— Social and digital templates— Website UX/UI direction: structure, key screens and visual system for the site— Eight key applications, defined with youDELIVERABLES— Brand guidelines— Audiovisual guidelines: motion, video and photography direction— Brand library, Figma or Canva depending on how your team works— Production library for your printer and suppliers: swatches, dielines, vector assets— Editable files in AI, EPS, SVG, PDF, PNGCREATIVE DIRECTION & BRAND STRATEGY — The positioning is written down before anything gets drawn, and it gets written against the room, the price point and the neighbourhood rather than against a category.APPLICATIONS — The menu is the most used piece of design a restaurant owns and the one most often left to the printer. It gets designed here as a system, so the third seasonal change doesn't need us.DELIVERABLES — Two libraries because two different people continue the work. Your printer needs dielines and swatches. Your team needs templates for a menu change on a Tuesday.

From refresh to full rebrand, for a company that outgrew what it has, without throwing away what it earned.We create what the company already became. Maybe it grew, the brand didn't, and now it walks into rooms looking smaller than it is. Maybe it works, and still looks borrowed.Nothing here gets changed for the sake of changing it. Equity that took fifteen years to build does not get deleted in a workshop.AUDIT & BRAND STRATEGY— Equity assessment: what is recognised, what is owned, what is only habit— Audit of every existing expression: identity, digital, environment, communication— What gets preserved, what gets rebuilt, what gets removed— Refresh or full rebrand, decided by the audit, not assumed before it— Positioning and brand platform— Three working sessions across the projectIDENTITY DEVELOPMENT— Two complete concepts— Logo refinement or redesign: primary, secondary and compact versions— Symbol, monogram or badge system— Typographic system, primary and secondary— Colour system— Graphic language: patterns, devices, imagery direction— Layout and composition principles— Verbal identity: tone of voice and messaging frameworkAPPLICATIONS— Stationery and document system— Presentation templates, PPT / Keynote— Signage and environmental direction— Brand universe extension: one sub-brand or category— Social and digital templates— Website UX/UI direction: structure, key screens and visual system for the site— Eight key applications, defined with youDELIVERABLES— Brand guidelines— Migration and rollout plan— Brand library, Figma or Canva depending on how your team works— Editable files in AI, EPS, SVG, PDF, PNGAUDIT & BRAND STRATEGY — The audit decides the project. Half of what a company believes is its equity is recognition of something nobody chose, and the other half is worth more than the new idea. Telling them apart is the work.DELIVERABLES — A rebrand that ignores existing stock, existing signage and existing print runs is a design exercise. The migration plan makes the change happen in an order the business can afford, rather than all at once or never.

Packaging design and development for one product and three variants, ready to produce.We create statements. Maybe it's something new, from zero. Maybe the product isn't working and we have to recalibrate.CREATIVE DIRECTION & PRODUCT CONCEPT— Product, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunitiesBRAND & PRODUCT DEVELOPMENT— Two complete concepts for packaging— Logotype and variants— Typographic system— Colour system— Front and back label, with legal and technical content integrated◆ Three variant adaptations: flavour, variety or size— Neck, capsule or closure— Material, paper and finishing directionDELIVERABLES◆ Print-ready production artwork for four SKUs, with correct colour profiles— Two CGI visualizations— Brand guide— Production library for your printer: swatches, dielines, vector assets— Editable files in AI, EPS, PDF, JPGCREATIVE DIRECTION & PRODUCT CONCEPT — The category read comes before anything gets drawn. Every shelf has codes, and the decision that matters is which ones you keep — breaking all of them reads as inexperience, not as courage.BRAND & PRODUCT DEVELOPMENT — The legal panel is designed from the first sketch, not squeezed in at the end. Material and finishing are decided in week one, while they still change the design instead of only the invoice.DELIVERABLES — The production library is for the next person who opens the file, and that person is your printer. Swatches with correct colour values, dielines and vector assets, ready to open in their system without a phone call.

Packaging design and development for one product, built as an object.We create a new world and then we put it in your hand. Maybe it starts from nothing. Maybe the liquid outgrew its label three years ago.Every mark in this service is drawn. The lettering, the illustration, the badges, the handwritten text — by a person, start to finish. No AI generation at any stage.CREATIVE DIRECTION & PRODUCT CONCEPT— Product, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunities— Four working sessions across the project, direct with the studio directorSIGNATURE DEVELOPMENT— Custom logotype or lettering, drawn by hand— Original illustration, drawn by hand— Badges, monograms, seals and handwritten text— Custom bottle design, where the project allows it— Bijouterie proposal: neck pendant, engraved stopper or equivalentBRAND & PRODUCT DEVELOPMENT— Two complete concepts for packaging— Typographic system— Colour system— Front and back label, with legal and technical content integrated— Neck, capsule or closure— Foil, emboss and specialty finish artwork— Material, paper and finishing directionDELIVERABLES— Print-ready production artwork with correct colour profiles— Six CGI visualizations— Two custom merchandise pieces — pin, keyring, cap or t-shirt— Brand guide— Production library for your printer, plus a Canva kit for your own content— Editable files in AI, EPS, PDF, JPGSIGNATURE DEVELOPMENT — A drawn mark carries information a generated one doesn't, and at fifteen centimetres the difference is not subtle. It also doesn't show up in someone else's brand six months later. That is a production decision, not a position.BRAND & PRODUCT DEVELOPMENT — Four working sessions instead of a brief and a presentation. In this category the details that decide the product — a closure, a paper weight, where a seal sits — get found in conversation, not in a form.DELIVERABLES — Two libraries because two different people continue the work. Your printer needs swatches and dielines. Whoever runs your social account needs logos, colours and templates in something they can actually open.

Packaging design for one product and the landing page that sells it, ready to produce and ready to launch.We create a world, put it in a hand, and give it somewhere to arrive. Maybe none of it exists yet. Maybe the product is ready and everything around it isn't.Three studios, three briefs, three timelines is how most launches go wrong.CREATIVE DIRECTION & PRODUCT CONCEPT— Product, category and audience read— Creative direction, visual territory and positioning— Category codes, conventions and market opportunitiesBRAND & PRODUCT DEVELOPMENT— Two complete concepts for packaging— Logotype and variants— Typographic system— Colour system— Front and back label, with legal and technical content integrated— Neck, capsule or closure— Material, paper and finishing directionDIGITAL DEVELOPMENT— Landing page structured around one conversion objective— Responsive across desktop, tablet and mobile— WordPress build, yours to own and edit— CGI and product imagery integrated into the page— Forms, SEO structure and analyticsDELIVERABLES— Print-ready production artwork with correct colour profiles◆ — Two CGI visualizations, usable for the page and for retail— Brand guide— Production library for your printer: swatches, dielines, vector assets— Page live on your hosting and domain— CMS handover with one training session— One month of post-launch support— Editable files in AI, EPS, PDF, JPGCREATIVE DIRECTION & PRODUCT CONCEPT — The category read comes before anything gets drawn. Every shelf has codes, and the decision that matters is which ones you keep — breaking all of them reads as inexperience, not as courage.DIGITAL DEVELOPMENT — The CGI does double duty: it's the product imagery on the page and the asset your distributors and retailers ask for. No photoshoot needed to launch.DELIVERABLES — The production library is for your printer. The training session is so your team changes copy and images on the page without calling us.