Ella Shteier

About this service A focused call to find out where AI can actually save you time, not a generic pitch on automation. We look at your real workflow and point to the specific processes worth automating first.What's included30 minute callReview of your current workflow and where AI fitsWhat you get Clarity on which processes to automate first, and what that would take.ProcessBook a call and share a brief overview of your current workflow beforehand30 minute session reviewing your processes and where AI appliesWalk away with a clear starting point: what to automate first, and whyGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service A branded email template built to be opened, read, and reused, not just another newsletter shell. We design a layout that matches your brand and works the way email actually gets used: skimmed, forwarded, opened on a phone.What's includedCustom layout design matching your brandStructure built for real content: header, body blocks, CTA, footer2 rounds of revisionsWhat you get A design file ready to hand to a developer or import into your ESP.Optional add-on If you'd like, we can also build it out into a working HTML/ESP-ready template (Mailchimp, Klaviyo, etc.), so it's ready to plug straight into your email platform. This adds $250 and 1-2 days to the timeline.Tools Figma for design, HTML.ProcessKickoff call (30 min): brand references, content type, platform (Mailchimp, Klaviyo, etc.)Layout design: structure and visual system applied to your contentFeedback round 1: direction confirmedFeedback round 2: final adjustmentsFinal delivery: design file (+ coded template, if HTML build is added)Got questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service Investor and client decks that look as sharp as the idea behind them. This is design only, your content drives the story, we build the visual system around it so every slide reads clearly and holds attention.What's included10 to 12 slide layoutsVisual system for the deck: type, color, iconographyFormatting for consistency across slides2 rounds of revisionsWhat you get An editable deck file (Figma/PPT, format confirmed with you upfront), export ready for presenting or sharing with investors and clients.Tools Figma for design and delivery. PowerPoint or PDF for final export, depending on your preference.ProcessKickoff call (30 min): goals, audience, key messages, existing contentDeck structure + visual direction: layout logic and style applied to 2 to 3 sample slidesFeedback round 1: direction confirmed, full deck built outFeedback round 2: final adjustmentsFinal delivery: editable deck file, export readyGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together.

About this service A design system built once in Figma, then set up to work inside Claude, so your team can generate new screens, components, and layouts through AI while staying exactly on brand. Colors, typography, spacing, and components all follow the same rules, whether a human designs the next screen or AI does.What's includedDesign system built in Figma: components, tokens, colors, typography, spacingTransfer and setup in Claude: the system configured so Claude can generate on-brand designs from itTesting: a few sample screens generated through Claude to confirm the system holds upDocumentation: how to use the system, in Figma and in ClaudeWhat you get A design system that works two ways: a clean, reusable Figma library for your team, and the same system set up in Claude so AI-generated designs stay consistent instead of drifting off-brand.Tools Figma for building the design system. Claude for setup and AI-assisted generation.ProcessKickoff call: existing brand assets, product scope, how the team plans to use AI generationDesign system build: components, tokens, and structure built in FigmaFeedback round 1: system reviewed and refinedTransfer to Claude: system set up and configured for AI generationTesting: sample screens generated to confirm consistencyFeedback round 2: final adjustmentsFinal delivery: Figma library, Claude setup, documentationPrice not including claude subscription.Got questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service A working chatbot set up for your site or product, built around one clear job: answering the questions your customers actually ask. No custom AI model, no overengineering, just a chatbot that works out of the box.What's includedChatbot configured for one core use case (e.g. FAQ, lead capture, support triage)Connected to your existing platform (site, WhatsApp, Instagram, etc., depending on scope)Basic conversation flow and responses set upTesting and handoffWhat you get A live, working chatbot ready to handle real conversations from day one.Tools Depends on platform: common no-code/low-code chatbot builders, or a custom setup depending on your stack.ProcessKickoff call: use case, platform, existing content or FAQsSetup: chatbot configured and connected to your platformTesting: flows checked against real scenariosFeedback round: adjustments based on testingFinal delivery: live, working chatbotGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

Complete design and development of an e-commerce store using Webflow’s e-commerce capabilities. We create a visually appealing online shop and implement it in Webflow, including product catalog and checkout integration.E-commerce UX planning: define product categories, filtering needs, and checkout flow for an optimal shopping experienceCustom UI design for key pages: homepage, product listing (category) page, product detail page, cart, and checkout, aligning with your brand aestheticWebflow development of the store: build out the designed pages with Webflow’s e-commerce components (Product Collections, Cart, Checkout) – includes setting up product CMS collections and checkout settingsAnimations and interactions to enrich UX (e.g. hover effects on product cards, smooth page transitions) without hindering performancePayment and shipping setup: configure Webflow e-commerce settings for payments (Stripe/PayPal) and basic shipping rules (note: using Webflow’s built-in e-comm functionality)Testing: end-to-end testing of purchasing flow (from adding to cart to checkout) in sandbox mode to ensure a smooth customer experiencePost-launch support: 2 weeks of support for any fixes or questions as you start receiving ordersThis is an excellent package for boutique retailers or DTC brands that want a custom-designed storefront with the convenience of Webflow’s no-code management. You get a launch-ready, secure e-commerce website without the need for a separate developer or Shopify subscription.

Design of a custom website template that you can reuse or adapt for multiple projects. We create a flexible one-page or multi-page layout in Figma (or directly in Webflow if preferred) that serves as a starting point for a particular industry or purposeNeeds analysis: determine the target use-case for the template (e.g. SaaS landing page, agency website, portfolio, blog, etc.) to inform layout requirementsTemplate page design: create a versatile homepage design (and a basic subpage if needed) with a generic but appealing style that can fit various content – includes header, sections (hero, features, about, testimonials, contact), and footerIf Webflow chosen: development in Webflow with placeholder content, so you get a fully working template ready for content swap (including a style guide page in Webflow for easy theming)Responsive breakpoints designed for desktop, tablet, and mobile within the templateLoom notes on how to customize the template (which styles to adjust for theme changes, using Webflow’s Editor for content updates, etc.)2 rounds of revisions to ensure the template meets your needs and is easy to work withThis is ideal for designers, marketers, or Webflow developers who need a professionally designed template to kickstart a site while allowing future customization.

A custom UI kit creation service – we design a library of UI components and elements specific to your product or brand, without full documentation overhead. Style definition: we’ll define the core UI style based on your brand (colors, typography, basic spacing guidelines) to apply across components Custom component set: design of ~20–30 common components in your style – e.g. buttons (all sizes/states), form fields, nav bars, headers/footers, cards, modals, etc. Figma library setup: all components built as symbols/variants in Figma for easy drag-and-drop use in new designs Iconography: inclusion of a small icon set (from a consistent library) for use in UI, styled to match (up to ~20 icons) Usage notes: a short reference sheet (1–2 pages) on how to apply the components and any specifics (for example, padding standards, grid layout suggestions) 2 revision rounds to refine component styles or add any missing key component based on feedback This is great for teams who need a set of reusable UI building blocks (buttons, icons, cards, etc.) to speed up design and development, but don’t require a complete design system engagement. The UI kit ensures any future pages or screens maintain a consistent look and feel.

We build a scalable design system for your product from the ground up. This service codifies your UI components, styles, and guidelines into a single unit – streamlining design-dev collaboration and ensuring consistency across your app or website. UI inventory & audit of your existing screens/components to identify patterns and inconsistencies Figma component library creation: buttons, forms, modals, icons, etc. built with variants and Auto Layout for flexibility Design tokens & styles setup: color palette, typography scales, spacing, shadows defined globally for reuse Interaction states for components (e.g. hover, active, disabled states for buttons) and responsive behaviors guidelines Documentation: a written guide (in Figma) explaining how to use each component, dos and don’ts, and overall design principles Handoff workshop: a live walkthrough or Loom record for your team to explain the system and ensure smooth adoption Best for growing startups or products with design debt looking to unify their UI. The end result: a Figma library of reusable components and a reference guide that empowers your team to move faster and more cohesively.

A live UX/UI consultation session (approximately 1,5 hours) with our experienced designer to get expert feedback, ideas, or direction on your project. Pre-session review of any materials you send (design files, screenshots, brand info) so we can prepare valuable input A 60–90 minute video call (Zoom or Google Meet) where we discuss your design challenges, review your UI/UX, and answer your questions in depth Live critique & brainstorming: we provide on-the-spot feedback on what’s working and what isn’t, along with creative suggestions for improvement Follow-up notes: within a day, we’ll send a summary of key recommendations and action items from the call, including any reference links or resources discussed Option for a discount on a follow-up mini-engagement if you decide you need additional design help or revisions after the consult This is a flexible, client-driven session perfect for founders, product managers, or designers who want a professional second opinion or guidance on their product’s design. Walk away with clear next steps and fresh insights to elevate your design.

A thorough UX/UI audit of your existing website or app, delivering expert analysis and actionable recommendations. We provide a fresh, outsider perspective to identify usability issues, design inconsistencies, or conversion barriers that may be holding back your product’s success. Heuristic evaluation of your site/app against UX best practices (navigation, layout, content clarity, accessibility, etc.) Usability testing (remote/heuristic) where we walkthrough key user flows to pinpoint pain points or confusion Comprehensive audit report (Figma + PDF) detailing findings: each issue noted with screenshots and an explanation of the problem Actionable recommendations for each issue – specific design or UX changes to implement (e.g. “Make call-to-action button more prominent on mobile” or “Simplify form checkout steps”) Improvement roadmap: a high-level list of quick wins vs. longer-term enhancements, helping you prioritize next steps Optionally, a follow-up presentation call to discuss the findings and answer questions You’ll receive a detailed report that prioritizes improvements for maximum user impact. Great for teams planning a redesign or looking to boost performance without a full rebuild.

A premium monthly retainer offering ~40 hours of dedicated design work per month. This essentially gives you a part-time senior designer on your team. We become deeply familiar with your product and brand, proactively contributing to your design needs – from big feature designs to daily UI tweaks. 40 hours/month of UX/UI and graphic design services – enough to handle multiple projects or a significant design initiative each month Priority queue – your requests are top of our list, with the ability to schedule regular weekly check-ins or design sprint cycles Holistic involvement: we’ll participate in your planning meetings or Slack as needed, to integrate seamlessly with your team’s workflow (acting as your fractional design team member) Wide range of deliverables: product feature design, new page designs, marketing materials, design system maintenance, user research insights – as required by your monthly objectives Roll-over policy: optional rollover of a portion of unused hours to the next month (up to a limit), so you get full value from your investment Ideal for scaling startups or businesses that require consistent design output and strategic input without hiring in-house.

A monthly retainer for ongoing design support. Our studio becomes your on-call design team for 20 hours each month, tackling tasks like new UI screens, minor website updates, graphics for social media, or product improvements. This offering suits businesses that need continuous design work but not a full-time designer – providing flexibility and priority service at a flat monthly rate. 20 hours of design work per month – flexible usage (UI/UX design, graphic updates, consulting, etc. as needed) Dedicated designer availability: we’ll be on standby to turn around requests quickly (typically within 1–2 business days per task, depending on complexity) Communication & collaboration via your preferred channels (email, Slack, Meets) for clear briefing and feedback loops Design deliverables can include: wireframes, high-fidelity mockups, prototypes, asset production, or design advice – scoped to the 20h budget Monthly report of hours used and tasks completed, ensuring transparency and efficient utilization of the retainer

Design and build a custom website in Webflow, a leading no-code platform. We handle the end-to-end process: from UI/UX design to fully responsive Webflow development. Custom web design for up to 5 pages, crafted in Figma first for approval (home, subpages, contact, etc.) Full Webflow development of the approved designs – pixel-perfect implementation with clean CSS, interactions, and mobile responsiveness CMS setup: if applicable, use Webflow’s CMS for dynamic content (blog posts, case studies, etc.) with collection templates designed Basic on-page SEO setup (meta titles, descriptions, alt tags) and performance optimizations in Webflow Launch support & handoff: assistance with connecting your domain and a walkthrough on how to edit content in Webflow This service is perfect for companies seeking a fast, code-free website launch that doesn’t sacrifice custom design. You’ll get a unique, easy-to-manage site without needing a separate developer, ideal for marketing sites, portfolios, or small business websites.

Creation of a brand style guide and asset library for an existing brand. If you already have a logo or basic identity but need formal guidelines, this service packages your brand’s visual standards into a professional document. A brand guidelines document (PDF) covering logo usage (clear space, min size, do’s & don’ts), color codes, typography hierarchy, and imagery/style direction Definition of primary & secondary color palettes (CMYK, RGB, HEX codes) and approved fonts (print and web) Logo versions provided: full color, one-color, inverted, monochrome, and spacing specs Iconography or imagery style guidelines (if applicable) – e.g. illustration or photo style guidance to match the brand 1 round of revisions to fine-tune the guide’s content or design layout It’s ideal for companies looking to ensure consistency as they grow – providing designers, marketers, and developers a single source of truth for using your logo, colors, fonts, and imagery.

Professional logo design with a basic identity toolkit for startups or small businesses. We craft a unique, memorable logo that captures your brand’s essence, and provide essential brand assets. 3 original logo concepts to choose from (each exploring different style/idea) 2 revision rounds on the selected concept to refine typography, colors, and iconography Final logo artwork files in multiple formats: SVG, AI, PNG, JPEG (light/dark and transparent versions) Basic brand palette (primary & secondary colors) and font recommendations to complement the logo Social media avatar/icon version of the logo for Instagram, Twitter, etc. This quick-turnaround package is great for those who need a standout logo plus a few branding basics to get started – establishing a foundation you can build on later.

A focused UX service delivering wireframes and a clickable prototype for your website or app. We concentrate on structure, layout, and flow without full visual design, to validate concepts quickly. Perfect for clients who need to nail down the user experience and screen layouts (UX blueprint) before investing in high-fidelity visuals or development. Low-fidelity wireframes for key pages/screens (gray boxes & placeholder text to outline content and UI elements) Clickable prototype linking the wireframes to simulate navigation and user flow (e.g. using Figma) UX annotations explaining functionality, user interactions, and intended behaviors for each screen 1 refinement round to adjust wireframes based on feedback (e.g. reordering sections, adding/removing elements) Optionally, a brief UX findings report highlighting user journey improvements and recommendations for the UI stage This service provides a solid foundation to align stakeholders and developers on the product’s flow.

UI/UX design for an e-commerce website or online store. We create a modern, conversion-optimized shop interface including homepage, category pages, product detail, cart, and checkout. Our design balances branding with usability – ensuring a smooth shopping experience that turns browsers into buyers. Homepage and product page design – attractive layouts that highlight products and promotions Shop page templates: category listings, search results, shopping cart, and checkout flow UI Mobile-friendly design for all pages, with sticky navigation and thumb-friendly controls UX enhancements: clear product filtering/sorting UI, wishlist or compare feature design, and prominent calls-to-action (Add to Cart, Buy Now) 2 rounds of revisions to adjust style, imagery, or layout for optimal conversion rates This package is great for retail brands or entrepreneurs launching or revamping an online store with a focus on UX best practices (e.g. easy navigation, trust signals, and mobile optimization).

Complete UX/UI design for a corporate or marketing website (up to ~5 pages). We revamp your site with modern, user-friendly interfaces that align with your brand and business goals. Design discovery & sitemap review to plan page structure and content hierarchy Custom UI design for up to 5 pages (e.g. Home, About, Services, Contact, Blog) in a cohesive style Mobile-responsive layouts for each page, ensuring usability on phones and tablets Interactive prototype link for a clickable preview of the user journey Style guide snippets (colors, typography, UI elements) for developers to maintain consistency Expect a research-driven design process culminating in a clean, intuitive website mockup that improves user flow and engagement. This package is ideal for businesses seeking a fresh, professional web presence with consistent design across pages.

End-to-end UI/UX design for a web app or SaaS dashboard interface. We craft an intuitive, clean dashboard that makes complex data and workflows easy to navigate. Using a user-first approach, we deliver a pixel-perfect design system for your application’s key screens (e.g. analytics, settings, user management) that balances functionality and aesthetics. UX research & user flow mapping to understand feature requirements and information architecture Design of 3–5 core flow (e.g. Dashboard Overview, Reports, Profile Settings) with consistent UI components Interactive prototype demonstrating user flows (click-through of main interactions) Design system elements: buttons, form fields, icons, and charts styled for reuse across the app 2 revision cycles to incorporate feedback and refine usability (e.g. adjusting layouts or data visualization) Ideal for startups and businesses needing a professional web app UI to improve user satisfaction.

A quick-turnaround landing page design and build using Webflow. We will design a high-impact one-page site and then develop it in Webflow, ready for launch. One-page website design tailored to your goal (e.g. lead capture, product info, signup) – delivered for review in Figma Webflow implementation of the landing page: responsive development with interactions/animations (e.g. smooth scrolling, reveal effects) Form integration (contact or signup forms) and basic integrations (e.g. MailChimp, Zapier) if needed SEO basics: meta title/description and Google Analytics or Facebook Pixel integration (if accounts provided) Publishing & testing: publish the page on Webflow (temporary domain or your custom domain) and cross-browser testing Ideal for product launches, event pages, or marketing campaigns where you need a polished landing page live quickly. This service gives you both custom design and live page deployment with the benefit of Webflow’s CMS and hosting.

We review your existing product and deliver annotated UX insights along with quick UI fixes. Clear recommendations and visual improvements delivered fast. Heuristic UX review Annotated screenshots with insights Quick wins redesigned in Figma Boost usability without full redesign Tools Used: Figma, LoomBest for founders and teams who want UX clarity without committing to full redesign.

Looking for a fresh and cohesive visual identity?I help startups, tech companies, and creative brands build memorable and scalable branding systems — from scratch or redesign.✨ What’s included:Logo Design (main, alt, icon)Typography & Color SystemBrand Guideline PDFFinal files in vector + web formatsOur approach combines:Strategic thinkingConsistency across all the touchpointsScalable systems for growthAesthetics tailored to your audience

We design high-converting landing pages that capture attention and turn visitors into customers. This service delivers a custom one-page website UI optimized for your goal (sales, signups, etc.), with a user-centered layout, engaging visuals, and clear calls-to-action to boost conversions. Fast turnaround and responsive design ensure your landing page shines on any device. Initial UI/UX concept for a bespoke landing page (desktop & mobile) Conversion optimization: strategic layout, CTA placement, and forms for maximum engagement Responsive design – Figma prototype and design specs covering mobile and desktop views 2 rounds of revisions to refine content, visuals, and interactions Handoff assets: final Figma design file, exportable images, style guidelines and animation manuals for development.

A complete UI/UX design for your mobile application (iOS and/or Android). We create an engaging, user-friendly app interface that follows platform guidelines while showcasing your brand’s personality. From onboarding to main screens, every element is designed for touch interactions and small screens. This service is perfect for startups or businesses developing a new app or refreshing an existing app’s design to increase user engagement and retention. UX planning: user journey mapping and low-fidelity wireframes for core app flows Custom UI design for ~5–7 key flow (e.g. splash/login, home feed, content detail, profile, settings) Cross-platform design considerations App icon and UI assets export (SVG/PNG images, icons) plus style guide for developers (colors, fonts, spacing)