The Ash Design

About this service A focused call to find out where AI can actually save you time, not a generic pitch on automation. We look at your real workflow and point to the specific processes worth automating first.What's included30 minute callReview of your current workflow and where AI fitsWhat you get Clarity on which processes to automate first, and what that would take.ProcessBook a call and share a brief overview of your current workflow beforehand30 minute session reviewing your processes and where AI appliesWalk away with a clear starting point: what to automate first, and whyGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this serviceEvery visitor who leaves without converting is a decision you didn't design for. This audit finds out why: we go through your landing page against proven conversion principles and flag exactly what's costing you sign ups, sales, or leads, not vague suggestions, specific fixes ranked by impact.What's includedFull landing page review against conversion best practicesWritten findings, section by sectionFixes ranked by expected impact, not just listedWhat you getA prioritized list of conversion fixes, ready to hand straight to a designer or developer. No guessing what to do with it, no filler, just the changes that move the needle first.ToolsFigma or live page review. Written report delivered as PDF.ProcessKickoff: share the page and any known context (traffic source, goals, current conversion rate)Review: page assessed against conversion principles, section by sectionReport: findings written up with specific, prioritized fixesFinal delivery: PDF reportGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service A fast pass on whether your site's design actually works for everyone, before it becomes a legal or UX problem. We review the design itself, contrast, navigation, layout and structure, and tell you exactly what to fix. This is a design-level review, not a full technical WCAG or code audit.What's includedReview of the web design against core accessibility principles: color contrast, navigation clarity, content structure, readability, focus and interaction statesWritten findingsWhat you get A short report flagging accessibility issues in the design and how to fix them.Got questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this serviceA structural read on how your site performs for search and for shoppers. Not a keyword list, a real diagnosis of what's holding back both traffic and sales.What's includedReview of on-site SEO fundamentalsReview of e-commerce site structure and UXWritten findingsWhat you get: a prioritized report of SEO and structural issues to fix.Tools Live site review, standard SEO tooling for technical checks. Written report delivered as PDF.ProcessKickoff: share the site and any context (current traffic, known pain points)Review: SEO fundamentals and site/UX structure assessedReport: findings written up with specific, prioritized fixesFinal delivery: PDF reportGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together.

About this service A working session to define how your brand should think, sound, and show up, before a single pixel gets designed. Built for founders who need direction before briefing a designer.What's included: strategy call covering positioning, voice, and visual direction fundamentalsWhat you get: direction to brief a designer or move into a full branding project, without guessing at your own positioning.ProcessBook a call and share context on your business and audience beforehandStrategy session covering positioning, voice, and visual directionWalk away with a clear brief you can hand to any designerGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

A short, focused discovery before you launch a product, a store or a landing page. In about a week you know who you are selling to, who you are up against, where the open position is, and what to build and do first.It is the step between "we have a product" and "we are designing the page", so the design starts from a plan you have already approved.What's included:Kickoff call: product, goal, launch date, constraintsAudience: 2 to 3 buyer segments and the main objection they shareCompetitor review: the 3 to 5 players to beat and what each one does wellPositioning map: the spot nobody owns yetFunnel: where traffic comes from and where it should go (purchase, pre-order, email capture)Page or product structure, section by section, with the job of each blockRoadmap: what happens in week 1, month 1 and laterWhat to measure from day oneWhat you get:Research and roadmap deck (PDF), 10 to 15 slidesA walkthrough call and one round of revisionsA clear scope and estimate for design and build, if you want us to continueAlso works after launch: if your site is live but not bringing clients yet, we turn the same research into a growth plan (search visibility, channels, new markets).Tools: Figma, FigJam, public market and competitor data.Not included: design, copywriting, development, paid ads. Available as a next step.Good for product launches, e-commerce and DTC brands, pre-order campaigns and small businesses entering a new market.

About this service A focused session to cut through product overwhelm and leave with a clear next step, not a longer to-do list. Unlike the Kickoff/MVP Flow call, this one comes with a written roadmap you can keep and share with your team.What's included60 to 90 minute callWritten mini-roadmap after the sessionWhat you get A roadmap document outlining priorities and next steps for your MVP, ready to share with a team or a future hire.ProcessBook a call and share your product context beforehand60 to 90 minute session covering priorities and directionWritten mini-roadmap delivered after the callGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service One critical screen, designed with real product thinking. A fast way to test direction before committing to a full flow, without paying for a process built around multiple screens.What's includedMoodboard: direction and references before we designOne UI screen (e.g. dashboard), designed to your product's context and goalsComponents, ready for reuse2 rounds of revisionsWhat you get One high-fidelity screen design, ready for feedback or dev handoff.Tools Figma for design and delivery.ProcessKickoff call (30 min): product, goals, context for the screenMoodboard + direction: references and style aligned before design startsScreen design: one high-fidelity screenFeedback round 1: direction confirmedFeedback round 2: final adjustmentsFinal delivery: design fileGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this service The first few minutes inside your product, designed so users actually stick around. Every screen earns its place, guiding people to their first real value instead of losing them at step two.What's included5-7 screen onboarding flowDesigned for clarity and completion, not just visual polishComponents, ready for reuse2 rounds of revisionsWhat you get A full onboarding flow design file, ready for development.Tools Figma for design and delivery.ProcessKickoff call (30 min): product, user goals, activation pointsFlow structure: screen by screen logic mapped to user intentVisual design: flow designed for clarity and completionFeedback round 1: direction confirmedFeedback round 2: final adjustmentsFinal delivery: design file, components, mobile versionGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

Before you spend months building, find out what the market already has, what users complain about and what nobody has built yet. This is evidence-based discovery: every conclusion points to data you can open and check yourself, not to our opinion.In a recent discovery for a consumer mobile app we reviewed dozens of competing apps, coded hundreds of store reviews and community threads, and tested the key apps by hand. The client came out with a clear first version, a re-ranked feature list, and one idea removed with the evidence for it.What's included:Kickoff call: goals, audience, your feature ideas and assumptionsCompetitor map: who builds what, feature by featureUser review analysis: what people praise and what makes them leave (App Store, Google Play, Reddit)Hands-on testing of the key competitors: time to first value, onboarding, weak spotsMarket check: where to launch first and what each market needsYour feature list re-ranked against the evidenceVersion 1 scope, what is deliberately left out, and a roadmap for versions 2 and 3Risk list with what each risk looks like in the dataWhat you get:Findings deck (PDF) you can show to investors, co-founders and developersThe underlying data: competitor matrix, tagged reviews, quotesA walkthrough call and one round of revisionsTools: Figma and FigJam, app store and community data, spreadsheets.Not included: user interviews, UI design, development. All three are available as a next step.Good for founders before an MVP, teams entering a crowded category, and products planning a new market.

About this service Full UI design for your MVP, built to hand off cleanly to development. Responsive adaptation isn't included by default, this is focused, desktop first product design done right, with everything a developer needs to build from it.What's includedDesign system: components, colors, typography, spacingDeveloper handoff: organized Figma file with annotationsTechnical animation description, for any animations included in the design2 rounds of revisionsWhat you get A complete MVP UI design, with a proper design system behind it and a handoff file a developer can actually build from without back and forth.Tools: Figma for design and delivery.ProcessKickoff call: product scope, user flows, existing brand or scope materialsBrief and estimation confirmed: scope and timeline agreed before design startsUX design + 2 rounds of revisions: structure and flow for MVP screensUI design + 2 rounds of revisions: visual design applied to the confirmed UXDesign system: components, tokens, and structure finalizedFinal delivery: design system, developer handoff file, animation notesOptional add-ons (extra cost): user flow mapping, web responsive/adaptive design, development Got questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!

About this ServiceAlready have a website but not sure why it's underperforming? This is a fast, focused audit that dives into your UX/UI and delivers actionable insights on how to improve it, without jumping straight into a full redesign.We'll review your website through the lens of usability, clarity, and conversion, then hand you a clear, strategic roadmap for what to fix and in what order.What's IncludedExpress UX/UI audit (up to 10 key pages)Conversion path and user flow analysisUsability & accessibility issues flaggedVisual consistency & design gaps highlightedExpert redesign recommendationsPrioritized action roadmap (quick wins + long-term)1 feedback call to walk through findings and next stepsTools & MethodsHeuristic EvaluationBest-practice UX frameworksUser journey mappingDesktop & mobile reviewFigma Loom walkthroughsWant to fix what's not working before investing more?Let's book an audit and give your website the strategic roadmap it needs — no guesswork, no fluff.

One hour with a senior product designer on whatever is blocking you: a product, a website, an app idea or a design you are not sure about. You bring the question, we bring 300+ shipped projects worth of pattern recognition.No sales pitch and no generic advice. We look at your actual screens, numbers and plans, and tell you what we would change and in what order.What you can bring:A product or MVP: what to build first, what to cutA website or landing page that does not convertAn app or dashboard that feels confusingA design from another team that needs a second opinionA redesign or rebrand you are planning and want to scopeA brief or estimate you want to sanity-check before hiringWhat's included:Short brief before the call, so we come prepared60 minute video call with screen sharingLive review of your product, site or filesWritten summary after the call: key findings and next steps in priority orderWhat you get: a clear answer to your question and a short action list you can hand to your team, or to any designer or developer.If you later start a project with us, the consultation fee is credited toward it.Good for founders, product managers and marketing leads who need an expert opinion before they commit budget.

Your app's visual direction is set in the first seconds — before a user reads a single word, they've already decided whether it feels trustworthy, polished, or worth their time. A rushed or inconsistent UI signals "not ready," even if the product behind it is solid.This service delivers a focused mobile app UI concept across 5 key screens — enough to establish a clear visual direction, validate the style with your team, and give developers a real starting point. Perfect for early-stage apps, product refreshes, and investor-ready concepts.What You GetUI design for 5 app screens adjusted to your product's core flows (e.g. onboarding, home, product/feature screen, profile, dashboard)Moodboard & visual conceptBasic component set — the core styles and elements used within those 5 screens (not a full UI kit)ToolsFigma for fast, collaborative design and real-time feedbackSlack / Google Meet for communication and updatesProcessMoodboard & visual concept — We align on the visual direction with a curated moodboard defining style, colors, and tone, so everyone's on the same page from the start.Concept presentation — You'll receive 1-2 concept directions, each with a distinct structure and style approach, so you can choose what fits best.Refinement — Based on your feedback, we polish the chosen concept into 5 final, ready-to-use screens, backed by the core components and styles used within them.A weak or inconsistent app interface slows everything down — from pitching to launching to scaling. This service gives your product a clear, confident visual direction across its key screens, and a real head start toward building it.Let's design something that earns attention from the first tap!

Already have a product but not sure why it's underperforming? This is a focused audit that dives deep into your product's UX/UI and delivers actionable insights on how to improve it, without jumping straight into a full redesign.We'll review your product through the lens of usability, clarity, and user engagement, then hand you a clear, strategic roadmap for what to fix and in what order.What's IncludedFull product UX/UI audit (key flows and screens)User journey and conversion flow analysisUsability & accessibility issues flaggedVisual consistency & design gaps highlightedExpert redesign recommendationsPrioritized action roadmap (quick wins + long-term)1 feedback call to walk through findings and next stepsTools & MethodsHeuristic EvaluationBest-practice UX frameworksUser journey mappingiOS / Android / Web review (as applicable)Figma / Loom walkthroughsWant to fix what's not working before investing more?Let's book an audit and give your product the strategic roadmap it needs — no guesswork, no fluff.

Already have your designs? We turn your Figma files into a fast, responsive, production-ready website in Webflow, WordPress or clean custom code. No redesign, no surprises: what you approved in Figma is what goes live.What's included:Pixel-perfect build from your Figma filesWebflow, WordPress or custom HTML/CSS/JS, whichever fits your projectResponsive layouts for desktop, tablet and mobileCMS setup so your team can update content without a developerInteractions and animations from the designSpeed optimization and cross-browser QADeployment to your hosting, or a clean exportWhat you get: a live, tested website that matches your designs, with a CMS your team can use from day one.Process:Kickoff: we review your Figma files, pages and integrations, and confirm scope and timelineBuild: page by page, with a staging link you can followQA: responsive, browser and speed checksLaunch: deployment and a short handover callNot included: design, copywriting, hosting fees. Design is available as a separate service.The price depends on the number of pages and integrations. Got questions, or want a quote for your files? Message us and we'll talk it through.

A full brand system for a product or company that is launching or outgrowing its old look: logo, colors, typography and the rules that keep them consistent across your product, website and marketing.What's included:Kickoff call: your story, audience, competitors and directionLogo suite: main logo, alternative version and iconColor system: core palette and accents, with accessible combinations for UITypography: headline and body fonts with usage examplesBrand guide (PDF): logo rules, colors, type and examples of the brand in useFinal files in vector and web formats (AI, SVG, PDF, PNG)What you get: a brand you can hand to any designer or developer and get consistent results, in your app, on your website and in your pitch deck.Process:Discovery: brief and referencesConcepts: logo, color and type directions to choose fromRefinement: the chosen direction is polished with your feedbackDelivery: brand guide and all filesTools: Illustrator and Figma.Can be added: pitch deck, social media templates, website or product UI in the new style.Good for new startups, SaaS products before launch, and rebrands.

A dashboard is where your product proves itself. Users open it expecting clarity and leave if they do not find it in the first few seconds. We turn complex data into a dashboard people can read at a glance and act on.This is a full dashboard design for a web app or SaaS product: the main dashboard plus the key screens around it, built on a layout system and reusable components.What's included:Kickoff call: users, their main tasks and the data that matters to themInformation hierarchy: what goes first, what is one click awayDashboard UI flow: overview, detail views, filters and tablesData visualization: charts, KPI cards, tables and their statesEmpty, loading and error statesResponsive structure for desktop and tabletReusable components and styles in FigmaWhat you get: a developer-ready Figma file with the dashboard flow and a component set your team can extend.Process:Kickoff and structure: tasks, data and layout agreed firstVisual concept: style, density and color for dataFull design: all screens and statesFeedback and final deliveryTools: Figma.Good for SaaS products, admin panels, analytics, fintech, logistics and internal tools. Need only one screen to test a direction? Ask us about a single-screen concept.

A design system your product team can actually build with. Tokens, components and usage rules, organized in Figma and documented for developers, so new screens stop being designed from scratch and the product stops drifting.What's included:Audit of your current UI: what repeats, what conflicts, what to keepDesign tokens: color, typography, spacing, radius, elevationUI kit: buttons, inputs, forms, navigation, tables, modals, cards and their statesVariants and auto layout, built on Figma variablesUsage documentation: when to use each component and howDeveloper notes: naming, tokens and handoff structureWhat you get: an organized Figma library with documentation, ready for your designers and developers. Works for web and mobile products.Process:Kickoff and audit of the existing product or designsFoundations: tokens and core stylesComponents: built, named and documentedReview with your team and final deliveryTools: Figma (variables, components, auto layout).The price depends on the number of components and platforms. Send us your product or Figma file and we will scope it.Good for SaaS teams that are scaling, products after an MVP, and companies aligning web and mobile.

Mobile interfaces that make sense from the first tap. We design your app from user flows to final screens: clear, consistent and ready for developers. For native iOS and Android apps, and hybrid apps built with React Native or Flutter.What's included:Kickoff call: product, users and the core scenarios the app must nailUser flow mapping for the key journeysUX wireframes for the main screensUI concept: visual direction, color, type and componentsFinal UI screens for iOS and AndroidStates: empty, loading, error and successComponent set and styles in FigmaDeveloper handoff: organized file, specs and assetsWhat you get: a complete, developer-ready app design in Figma, with a clickable prototype of the main flow.Process:Kickoff and flows: scope and journeys agreed firstWireframes: structure before visualsUI concept: you choose the directionFull design: all screens and statesFeedback, handoff and a walkthrough callTools: Figma.The price depends on the number of screens and platforms. Send us your idea or current app and we will scope it.Good for MVPs, new features and full redesigns in health, fintech, education, lifestyle and marketplaces. Want to test a direction first? See our Mobile App UI Concept (5 key screens).

We build storefronts that sell. One team takes your store from UX strategy to a live, fast, conversion-focused website on Shopify, WooCommerce or a custom stack.We have designed and built stores for jewelry, beauty, fashion, wall art, food and drink, and other DTC brands, so we know where shoppers drop off and how to keep them moving to checkout.What's included:E-commerce UX strategy: audience, competitors, store structure and the path to purchaseCustom design for homepage, collection, product page, cart and checkoutContent pages: about, contact, FAQ, policiesMobile-first responsive designDevelopment: Shopify theme, WooCommerce or custom buildProduct, collection and CMS setupPayments, shipping, taxes and essential apps or pluginsSpeed optimization, basic SEO setup and QA before launchWhat you get: a live store your team can manage on its own, with a design system for future pages and a handover call.Process:Discovery and structureDesign in Figma, reviewed with youDevelopment on a staging storeQA, launch and handoverTools: Figma, Shopify, WooCommerce.The price depends on the catalog size, number of templates and integrations. Send us your current store or brief and we will scope it.Need design only, or a redesign of an existing store? Message us, we do both.

Get a complete, professional website that drives results for your business - from initial concept to live launch. We handle everything: UX strategy, custom design, development, and optimization so you can focus on running your business.Perfect for businesses ready to make a serious investment in their online presence. You'll get a fast, mobile-optimized website that converts visitors into customers and grows with your business.What you get:Custom-designed website that reflects your brandLightning-fast loading speeds (90+ PageSpeed score)Mobile-first responsive design that works on all devicesEasy-to-use CMS so you can update content yourselfWhat’s included:Phase 1: Strategy & PlanningBusiness goals analysis and target audience researchCompetitor analysis and market positioningSite architecture and user flow mappingContent strategy and SEO keyword researchTechnical requirements planningPhase 2: Custom Design (4-6 weeks)Up to 8 custom page designs (Homepage, About, Services, Contact + 4 additional)Mobile-first responsive design for all screen sizesCustom UI components and design systemComplete Figma design system with style guidePhase 3: Development & Build (3-4 weeks)Custom Webflow development (or HTML/CSS/JS if preferred)CMS setup for easy content managementContact forms and lead generation setupGoogle Analytics and tracking implementationSpeed optimization (target: 90+ PageSpeed score)Phase 4: Launch & OptimizationTechnical SEO setup and meta optimizationCross-browser testing and QAMobile responsiveness testingLaunch preparation and domain setup

Transform your existing website into a conversion-focused, modern experience. We analyze your current site's performance, identify UX pain points, and redesign it with better user flow and contemporary design trends.Results you can expect:Improved user experience and conversion ratesModern, professional design that builds trustBetter mobile experience and site performanceClear user journey from landing to conversionWhat’s included:UX audit:Complete UX audit of your current websiteAnalytics review and conversion funnel analysisCompetitor research and industry best practicesUser journey mapping and pain point identificationTechnical audit (loading speed, mobile responsiveness)2 complete redesign concepts (homepage + 3-5 key pages)Site architecture optimization and content strategyWireframes showing new user flowDesign system (colors, typography, components)Mobile-first responsive design for all devicesHandoff-ready assets:Organized Figma file with developer annotationsComplete style guide and component library30-minute handoff call with your developer

We handle the complete process from initial concept to live website. You get a custom-designed, fully responsive landing page built in Webflow (or your preferred platform). Perfect for product launches, lead generation, and marketing campaigns that need to go live quickly.What’s included:UX research & wireframingCustom visual designResponsive development (Desktop/Mobile)CMS setup (if needed)Basic SEO optimization2 weeks hosting includedTraining session for content updates

About this service A landing page designed from scratch around your product or campaign, not a generic template. We start with who the page needs to convince, then build the UI to match, so every section earns its place instead of just filling space.What's includedUX concept: target audience analysis, competitor research and best practice review, conversion strategy for the pageFully responsive UI in Figma: complete landing page concept with 2 to 3 style variations, responsive design for desktop and mobile, full design system (colors, typography, components)Developer-ready export: organized Figma file with developer annotations, style guide and component library2 rounds of revisionsWhat you get A clean, responsive UI and a Figma file structured for handoff, ready for a developer to build without guesswork. Suited for SaaS products, launches, waitlists, and marketing sites.Tools Figma for design, prototyping, and developer handoff.ProcessKickoff call: product, audience, campaign goals, existing brand referencesResearch: audience analysis, competitor review, conversion strategyConcept: 1-2 style variations for the landing pageFeedback round 1: direction confirmedFeedback round 2: final adjustmentsFull build out: responsive design system applied across desktop and mobileFinal delivery: developer-ready Figma file, style guide, component libraryGot questions, or want to tailor this to your project? Happy to talk it through on a call, reach out and let's work together!