Brand Identity
From $1,200
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3 weeks
WHAT'S INCLUDED:- Logo and all its versions- Moodboard and Brand Photo Style- Target audience and Competitor analysis- Brand color system- Brand typographic system- Graphic system (patterns/icons)- 5 packaging elements- Final files for web and print- Brand Guidelines (Brandbook) with instructions on how to use the brand's visual identity.WORK PROCESS:- Discussion of the task, key ideas, expectations + briefing- Analysis of the niche and brand philosophy- Analysis of the target audience and competitors- Development of a moodboard and several design concepts for the brand's visual identity- Discussion of concepts, selection of the right direction, and elaboration of details- Preparation of final files and delivery to the client in all necessary formats [for print and web] with instructions for use, clear file structure, and permanent access on Google Drive./ My design process is flexible, and I am always open to discussion in order to create a unique and effective design that attracts my client's target audience and leaves their competitors in the shade 🤍 /