Stone Creative Company

Art Direction ensures your brand shows up consistently and intentionally across every touchpoint—from websites and product interfaces to photography, illustration, and marketing assets. I help translate your brand identity into a cohesive visual system that works across digital and physical applications.This service focuses on defining the visual expression of your brand across:Web Design & Development: Fully custom websites built in WebflowWeb and UI Design: Guidance on layout, imagery, motion, and visual hierarchyIllustration: Oversight and development of a consistent illustration style that fits your identityMarketing Collateral: Visual direction for ads, decks, packaging, and other branded materialsBrand Messaging: Strategy-led positioning, narrative, and messaging frameworks Google Business ProfileSEOMonthly Website Mangement $500 for website only, or $500 startup & then $250/month for monthly management.*Please have all assets (logo, photos, colors, etc.) ready for me before purchase. If you would like me to assist with these, please see my other service offers.

About this ServiceOur Logo Design process is all about building a logo that feels true to who you are and stands out in all the right ways. We go deep to understand your business, your audience, and your point of view, then translate that into a visual identity system that’s clear, cohesive, and built to grow with you.Phase 1 – Brand Foundation (1 week) We start by getting to know you and your brand through a guided questionnaire. This helps us uncover your values, voice, audience, and stylistic preferences. From there, we lead a collaborative moodboarding session to explore different creative directions and align on a visual tone.Phase 2 – Brand Build-Out (2 weeks) We bring the vision to life through a fully custom identity system, including:Logomark: 2 to 3 unique directions, with 2 rounds of refinementWordmark: Custom type-based designs, with 2 directions and 2 rounds of revisionsColor Palette: A full brand color system including primary, secondary, and tertiary palettesTypography: Defined type pairings for headline, body, and alt use casesPhase 3 – Brand Guidelines (1 week) Everything comes together in a polished brand guidelines document that outlines how to use your new identity system. This ensures consistency across teams, platforms, and future projects.Add-On Services For brands looking to go further, we offer the following as additional services:Brand Illustrations: Custom suite of branded illustrationsPhotography: Image treatments and curated photo librariesTextures and Patterns: Branded graphic elements for extra depth and consistencyWeb Design and Development: Custom design and build in WebflowBrand Messaging: Strategic positioning, messaging frameworks, and brand narrative developmentA strong logo doesn’t just look good, it gives people something to connect with. Through this process, we’ll create an identity that captures the heart of what you do and helps you show up with clarity, consistency, and purpose—wherever your brand lives.