Mark Smith, Smi.

15 years of experience helping founders, startups & teams build brands that show up and stand out.I design bold, modern brand identities with clarity and edge, built to communicate, differentiate, and scale. Every detail is crafted to work across real platforms, from pitch decks and packaging to digital products and brand touchpoints. Backed by a clear process and sharp execution, I make sure your brand looks aligned, intentional, and built for growth.What’s Included Logo Design Color System Typography System Visual Language Direction Brand Guidelines How It WorksWe start with a discovery call to align on your brand’s foundation, your story, audience, market, and goals. Then I translate that into a distinct visual identity: logo, color, typography, and supporting styles. You will receive around 5 strategic concept directions to explore, all built to scale and flex across real-world use.I only present when the direction is rock solid — when I would proudly use it myself. And if anything needs tuning, I am all in. We will refine until it’s right.In the end, you will walk away with a complete, confident identity system — plus clear brand guidelines so your team can apply it consistently everywhere.Clarity. Consistency. Confidence. Let’s design for that — and nothing less.

15 years of experience in helping founders, startups & teams show up and stand out.I design clean, modern and minimal logos with a bold edge — backed by a clear process, direct feedback, and work that speaks for itself. You’ll feel confident from day one. Why? Because I’ve done this hundreds of times, and I know exactly how to make your brand look like it means business.Here’s how it worksWe start with a quick discovery — a call or a short brief — to get aligned on your brand, your audience, and your goals. Then I will craft 3–5 distinct logo concepts, each rooted in strategy and tailored to your brand’s vibe. I only present when I am confident in the direction — when I would proudly use it myself. If revisions are needed, I am all in — we will tweak and refine until it’s exactly right. Once we’ve landed on the final design, you’ll get everything you need — organized, ready to use, and built to last.Serious about your brand? Let’s design a logo that proves it.