SirCharles

Marketing websites need to turn visitors into customers. I design sites with clear conversion paths, clean content hierarchy, and mobile-first responsive layouts. You get complete Figma or XD designs ready for your development team to build; all the design work done, specifications included.What you get:Sitemap and user flow planning2-3 homepage design concepts to choose fromComplete page designs for all key pagesMobile, tablet, and desktop responsive layoutsComponent specs and reusable patternsTypography system and color paletteInteraction states and hover behaviors documentedDeveloper handoff specs with measurementsDeliverables:Organized Figma files with complete responsive designsComponent library with all UI elementsStyle guide with typography, colors, spacing systemAsset exports (images, icons, graphics) in multiple formatsDeveloper handoff documentation with specificationsDesign tokens for implementationPrototype showing key interactions and flowsDesign-focused service providing complete visual designs and specifications - development/implementation not included. Best for companies with development teams or agency partners who need design expertise for marketing sites, product pages, and landing pages.

Without design systems, product teams rebuild the same buttons and forms over and over. I create organized component libraries that give designers and developers a single source of truth - saving months of duplicated work and preventing visual inconsistency as products expand.What you get:Component library with all UI elements and patternsDesign tokens: colors, typography, spacing, motion rulesUsage documentation designers and developers actually referenceFigma library setup with variants and states organizedComponent specs with measurements and behavior detailsAccessibility standards built into every componentMaintenance rules so the system stays useful as needs changeTraining sessions so teams know how to use what you've builtDeliverables:Organized Figma files with complete component libraryDesign token files (JSON or CSS format)Documentation site or PDF teams can search and referenceDeveloper handoff specificationsReal usage examples showing components in contextVersion control approach and update processTraining materials for new team members20+ years building systems for Fortune 500 products. Best for growing teams who need organized infrastructure that supports fast development without creating visual chaos.

Established companies need design leadership, not project-by-project scrambling. This partnership model provides ongoing design capacity and direction for three months, handling everything from product iterations to marketing campaigns while serving as your on-demand design advisor.What you get:Unlimited design requests across brand, product, and marketingUnlimited revisions until you're satisfiedMonthly strategy sessions for roadmap planning and competitive review2-3 day turnaround on most requestsDirect communication via Slack (priority access)Design system development and documentationTeam mentorship and design process establishmentProactive recommendations based on industry trendsAfter initial 3-month engagement:Continue month-to-month at $12,500/month (flexible commitment)Or commit annually at $10,000/month (save $30,000/year)30-day notice to discontinue anytimeDeliverables:Working Figma or XD files with complete designs and prototypesBrand assets and guidelines as neededMarketing materials and campaign creativeProduct UI/UX for features and improvementsDesign system documentationStrategic recommendations and competitive insightsDesign Director level partnership. 20+ years experience with Fortune 500 products and brand systems. Best for companies building complex products who need design leadership without full-time hire commitment.Important:Requests are unlimited, work is queue-based. Major initiatives like full brand systems or complete product redesigns would span most of the 3-month engagement. For companies with one primary deliverable goal, dedicated project services provide guaranteed completion and total focus. Partnership works best for established companies with ongoing design needs across multiple areas.

Great apps solve real problems, not imagined ones. User research reveals what people actually need, then product design balances those needs with business goals across every screen, flow, and interaction. This approach creates products users keep coming back to.What you get:User research and competitive analysisProduct strategy documentationUser flows and journey mapsWireframes for core featuresHigh-fidelity UI design for iOS/Android or webInteractive prototypesDesign system foundationsDeveloper handoff specificationsDeliverables:Figma files with complete designs and prototypesPlatform-specific specifications (iOS, Android, responsive web)Design system documentationUser flow diagramsExported assets20 years building products for startups and tech companies. Best for teams launching new apps or redesigning existing ones.

Enterprise software doesn't have to feel like enterprise software. When technical products need interfaces that balance power with usability, I design systems that make complex workflows intuitive, the kind of tools teams actually want to use.What you get:User research synthesisInteraction flowsInformation architectureWireframes for all key screensHigh-fidelity UI designsInteractive prototypesDesign system foundationsComprehensive specifications your developers can build fromEverything documented for smooth handoff.Deliverables:Figma or XD files with complete designs and working prototypesDeveloper handoff specificationsDesign system documentationUser flow diagramsExported assetsAward-winning design for B2B SaaS and technical products. 20+ years designing enterprise software that users actually enjoy.

Companies competing on innovation need brands that signal sophistication, not commodity. Through positioning work and complete visual systems, I build brand foundations that attract premium clients and communicate real differentiation.What you get:Market analysisStrategic positioning frameworkNaming exploration (if needed)Complete visual system with logo marks and variationsTypography systemColor architectureBrand guidelines your team can actually useStrategic messaging framework.Deliverables:Vector files (AI, EPS, SVG)High-res exports (PNG, JPG),Brand guidelines PDFPresentation deckWorking filesEverything you need to implement across all channels.Not just pretty logos. Brand foundation that drives business results. Best for companies competing on innovation, not price.