Silvia Juarez (The Digital Wizards)

We create brand identities with depth, clarity, and strategic direction behind every decision. This service is designed for companies that need more than a logo. It is for brands that want a stronger position, a more distinctive presence, and a complete identity system built to communicate with confidence.We combine research, analysis, strategy, and visual execution to shape brands that feel aligned, memorable, and ready to grow. From brand foundations to voice, messaging, and real-world application, every part of the system is created to make the brand more coherent, valuable, and recognizable.This service is ideal for businesses that want a premium identity built on real thinking, not just aesthetics.What’s includedBrand foundationsStrategic intake form to define brand territory, tone, challenges, and visionCompetitor and market analysis, both visual and positioningOne-slide benchmark comparing your brand and the market landscapeVisual directionMoodboard aligned with strategy, audience, and directionCreative direction validation before design developmentVisual identity systemLogo design Color palette and typography systemBrand iconExample layouts such as business card and email signatureVoice and messaging kitTone of voice guidance, keywords, personality traits, and brand do’s and don’tsSample messaging including tagline directions, microcopy examples, and CTA toneMockups and real-world applicationsUp to 5 mockups showing the identity in contextBefore and after comparison where relevantDocumentation and handoffMini brand guide in PDF formatOrganized asset folder with final exports, logo files, color values, and brand essentialsClient materialsThe client provides business context, current brand materials if available, and key information needed to define the strategic direction.

About this ServiceCustom mobile app design created for products that need clarity, polish, and a more premium user experience. This service is built for founders and teams who want an app that feels intuitive, visually refined, and ready for real users. The work is focused entirely on design and is delivered in Figma for review, collaboration, and handoff.Each project focuses on user flow, interface clarity, and a stronger visual system to create mobile experiences that feel modern, credible, and easy to use. The goal is to design an app that not only looks strong, but also feels smooth and well thought out from the first screen to the last.What This Service Covers✦ Mobile app UX structureUser flow refinementScreen hierarchy and feature organizationClear navigation and interaction patternsJourney thinking for key app actionsApp structure shaped around usability and ease of use✦ Custom mobile UI designHigh fidelity app screen design in FigmaClean, modern interfaces with strong visual hierarchyTailored UI aligned with the product and brandConsistent screen patterns and visual rhythmResponsive thinking across key mobile contexts✦ Product focused app experienceInterfaces designed to reduce friction and confusionStronger balance between visual polish and functional clarityDesign decisions shaped around real product goalsA smoother and more intuitive experience for end usersWhat’s includedCustom mobile app design for a defined scopeRefined user flows and screen structureHigh fidelity UI design created in FigmaFinal organized Figma files ready for handoffScopeThis service covers design onlyAll work is created and delivered in FigmaDevelopment, implementation, coding, and advanced product strategy are not includedAdditional screens, extra features, prototyping, and further iterations can be scoped separatelyClient materialsThe client provides product requirements, content, brand assets, and any existing wireframes, documentation, or references needed to define the scopeProduct goals and technical considerations should be shared before the design phase beginsIdeal ForStartups building a mobile productSaaS companies launching an app experienceFounders who need a stronger mobile interfaceTeams looking for a more premium and custom app designDigital products that need cleaner UX and more polished UIWhat Sets This ApartCustom app design tailored to the product, not template basedA stronger focus on clarity, usability, and premium presentationDesign quality built to feel credible, modern, and launch readyA Figma based workflow that keeps collaboration and handoff clear and efficientDeliverablesHigh fidelity mobile app UI design in FigmaRefined screen flows and interface structureOrganized final Figma files ready for handoffA more polished and scalable app design directionReady to design a mobile app that feels clear, premium, and easy to use?We design custom mobile apps that go beyond attractive screens. From user flow and interface clarity to polished visual design, this service is built for teams that want an app experience that feels intuitive, elevated, and ready for growth.Now accepting custom mobile app design projectsSelect long term product design partnerships available

About this ServiceProduct discovery and technical planning designed for founders and teams who need to define what should be built before design or development begins. This service is ideal for early stage products, new digital ideas, and platforms that need a clearer structure, stronger logic, and a more realistic path to execution.Each project focuses on reducing uncertainty early. The goal is to validate direction, define scope, clarify product logic, and identify the technical considerations that matter before time and budget are invested into the wrong solution.What This Service Covers✦ Idea and product definitionReview of the product concept and core valueClarification of the main use case and user needDefinition of the product direction at a higher levelEarly validation of whether the idea feels clear, useful, and viable✦ Feature scoping and prioritizationDefinition of the most relevant features for the first versionSeparation between core functionality and future additionsPrioritization shaped around product value and execution logicA clearer and more focused scope for the MVP or first release✦ Flow and technical planningProduct logic and flow mappingEarly structure for the user journey and key interactionsTechnical considerations that may affect complexity or feasibilityA stronger foundation for moving into design and developmentWhat’s includedA focused discovery and technical planning process for a defined product idea or scopeClear product direction and feature prioritizationEarly flow thinking and product logic definitionStrategic guidance to support smarter next steps before executionScopeThis service is focused on discovery, planning, and recommendationIt does not include UI design, development, coding, or full technical specification documentsFurther design or execution work can be scoped separately if neededClient materialsThe client provides the initial idea, business context, goals, and any existing notes, references, or early documentation related to the productAny relevant technical constraints or requirements should be shared before the discovery phase beginsIdeal ForStartups shaping a new digital productFounders preparing an MVPTeams planning a new feature set or platformBusinesses that need clearer product logic before design beginsProjects that want to reduce risk before investing in executionWhat Sets This ApartIt helps define what should be built before teams move too fast into executionIt combines product thinking with technical awareness from the startIt creates a clearer and more realistic path for design and developmentIt helps reduce guesswork, wasted budget, and unnecessary complexity early onDeliverablesA structured discovery outcome with key recommendationsClarified product direction and scopeFeature prioritization for the first versionA stronger planning foundation for design and developmentReady to shape your product before building the wrong thing?We help founders and teams define digital products with more clarity, stronger logic, and better technical direction before execution begins. This service is built for ideas that need structure, focus, and smarter planning before design or development starts.Now accepting product discovery and technical planning projectsSelect long term product partnerships available

About this ServiceTechnical and UX audits designed to uncover what is slowing your product down, creating friction, or weakening the overall user experience. This service is built for companies that already have a website, app, or platform and need expert clarity before redesigning, rebuilding, or scaling further.Each audit looks at both the user facing experience and the underlying product quality. The goal is to identify usability issues, structural weaknesses, technical gaps, and missed opportunities that may be affecting performance, clarity, trust, or growth.What This Service Covers✦ UX and usability reviewUser flow analysisNavigation and hierarchy reviewFriction points across key journeysClarity and usability issues affecting the experienceInterface patterns that may confuse or slow users down✦ Technical and structural reviewFront end quality and implementation logicResponsiveness across devices and screen sizesPerformance related issues affecting the experienceStructural weaknesses that may limit scalabilityTechnical gaps that may be impacting product quality✦ Product and conversion evaluationAreas where the product may be losing trust or clarityWeaknesses in layout, flow, or interaction designMissed opportunities to improve engagement or conversionRecommendations shaped around both user needs and business goalsWhat’s includedA focused technical and UX audit of your website, app, or platformClear findings across usability, structure, and technical qualityPrioritized recommendations for improvementA strategic review designed to help guide next steps with more confidenceScopeThis service is an audit and recommendation service onlyIt does not include redesign, development, implementation, or bug fixingExecution work can be scoped separately if neededClient materialsThe client provides access to the product, website, or platform being reviewedBusiness context, goals, known pain points, and any relevant technical information should be shared before the audit beginsIdeal ForSaaS platformsMobile appsProduct teams preparing for redesignCompanies experiencing UX or performance issuesFounders who want expert clarity before investing furtherDigital products that need a stronger foundation before scalingWhat Sets This ApartIt combines user experience review with technical product thinkingIt goes beyond surface level feedback and looks at the real quality of the productRecommendations are shaped around usability, performance, clarity, and growthIt helps teams make smarter design and product decisions before spending more time or budgetDeliverablesA structured audit with key findingsPrioritized observations and recommendationsClear direction on what should be improved firstA stronger decision making foundation for redesign or future developmentReady to understand what is really holding your product back?We audit digital products from both a UX and technical perspective to uncover the issues that are reducing clarity, usability, trust, and performance. This service is built for teams that want expert direction before making bigger design or development decisions.Now accepting technical and UX audit projectsSelect long term product partnerships available

About this ServicePremium SaaS and app product design built for clarity, usability, and growth. This service is designed for founders and teams who need more than attractive screens. It is for digital products that require strong UX thinking, refined UI, and a more strategic design approach behind every decision.What This Service Covers✦ Product UX strategyUser flow refinementScreen structure and feature organizationInformation hierarchy and usability thinkingJourney mapping for key product actionsProduct logic shaped around clarity and ease of use✦ SaaS and app UI designHigh fidelity UI design for web or mobile productsClean, modern interfaces with strong visual hierarchyDashboard, platform, and app screen designConsistent component based UI systemsResponsive layouts where needed✦ Product focused experience designUX decisions built around real product goalsInterfaces designed to reduce friction and confusionStrong balance between visual polish and functional clarityDesign tailored to both user needs and business objectivesWhat’s includedProduct UX and UI design for a defined scope or feature setStrategic screen structure and user flow refinementHigh fidelity interface design ready for handoffFinal organized files for developmentScopeThis service covers product design onlyDevelopment, implementation, and advanced technical planning are not includedAdditional features, extra screens, or further product strategy can be scoped separatelyClient materialsThe client provides product information, requirements, brand assets, and any existing wireframes or documentation needed to define the scopeReferences, product goals, and technical constraints should be shared before the design phase beginsIdeal ForSaaS platformsMobile appsDashboards and internal toolsStartup productsDigital platforms that need stronger UX and cleaner UIWhat Sets This ApartProduct design shaped by usability, structure, and business goalsA stronger strategic layer behind the visual workClearer user flows and more thoughtful product logicDesign quality built to feel credible, scalable, and launch readyDeliverablesHigh fidelity SaaS or app UI designRefined user flows and screen structureOrganized design files ready for handoffA more scalable and polished product design directionReady to design a product that feels clear, premium, and built to scale?We design SaaS platforms and apps that go beyond attractive screens. From product structure and UX clarity to polished interface design, this service is built for teams that want a digital product that feels intuitive, credible, and ready for growth.Now accepting SaaS and app product design projectsSelect long term product design partnerships available

About this ServiceHigh impact event websites and custom digital tools built to drive engagement, interaction, and real audience participation. This service is designed for events, competitions, branded experiences, sports activations, and large scale campaigns that need more than a standard website.Each project combines premium UI, strategic UX, and custom development to create digital experiences that are interactive, memorable, and built around the specific logic of the event. From public facing websites to internal management systems, every solution is tailored to support participation, sponsor visibility, gamification, and operational control.What This Service Covers✦ Event website designCustom event websites with a premium, conversion focused designLanding pages and multi page experiences tailored to the event formatClear information architecture for schedules, participation, results, and brand contentResponsive layouts built for mobile first event audiencesStrong visual storytelling to elevate the event identity✦ Interactive event toolsVerified voting systems built for secure public participationInteractive sponsor activations and branded digital experiencesGamification features designed to increase engagement and retentionCustom mechanics tailored to the event format and audience journeyParticipation flows designed to feel intuitive, exciting, and seamless✦ Event platform developmentCustom front end and back end development based on the event’s needsInternal event management systems for teams and organizersScalable architecture for future editions, new features, and sponsor integrationsAPI connections and custom logic for real time interactionsPerformance optimized builds for high traffic and live participation✦ Sponsor and audience engagementBranded interactive tools created for sponsor visibility and activationDigital touchpoints designed to increase audience interactionExperiences that connect entertainment, participation, and commercial valueTools that help sponsors become part of the event, not just visible within it✦ Internal event operationsCustom systems for internal event coordination and managementTools built to support workflows, control, and operational efficiencyTailored solutions based on the needs of each event teamDigital infrastructure that supports both the public experience and the internal oneIdeal ForLive events and competitionsFood festivals and branded public experiencesSports activations and fan engagement platformsMulti sponsor campaigns and entertainment eventsCompanies looking to create a custom digital layer around an eventDesign StylePremium and high energy digital experiencesClear UX built for live participationBold interface design with strong visual hierarchyInteraction driven layouts that support engagementCustom built systems with a polished product feelWhat Sets This ApartExperience designing and building custom event ecosystemsStrong understanding of participation mechanics, brand visibility, and live audience behaviorCustom development tailored to the real logic of the eventAbility to combine public facing design, sponsor interaction, and internal management in one systemDigital products designed not just to look good, but to make the event more engaging, scalable, and commercially valuableDeliverablesHigh fidelity UI design for the event website and digital toolsFully developed responsive websiteCustom interactive features based on the event formatVerified voting system if requiredGamification and sponsor interaction toolsInternal event management system if requiredLaunch ready custom digital experienceReady to build an event experience people actually interact with?We design and develop custom event websites and digital systems that go far beyond static promotion. From public participation and sponsor activations to internal event operations, we build tailored digital experiences that make events more dynamic, memorable, and effective.If you are launching a competition, branded event, festival, or audience driven experience, we can help you create a digital layer that feels premium, interactive, and built around real engagement.→ Now accepting custom event website and platform projects→ Long term creative and development partnerships available

About this ServiceCustom websites designed for brands that want to stand out with a more premium, distinctive, and tailored digital presence. This service is ideal for companies that need a polished website with custom design, clean structure, and subtle interactive details, without requiring advanced custom systems or complex functionality.What This Service Covers✦ Custom website design• Up to 5 custom designed website pages• Clean, premium, and conversion focused layouts• Tailored visual direction aligned with the brand• Responsive design for desktop and mobile✦ Visual style and UX• Distinctive UI with a refined, custom feel• Strong typography, spacing, and visual hierarchy• Clear structure designed to improve readability and flow• Premium presentation built to elevate the brand✦ Basic interactive features• Carousels and sliders• Simple hover effects and transitions• Light scroll based animations• Subtle entrance animations for sections and elementsWhat’s included• Up to 5 custom designed website pages with a clean, premium, and conversion focused layout• Tailored UI design for a more elevated and distinctive online presence• Basic functionality such as carousels, simple animations, and light interactive details• Responsive layouts for desktop and mobile• Final design files ready for handoff or developmentScope• This service is for standard websites with basic functionality• It does not include dashboards, booking systems, portals, user accounts, or advanced custom platform features• More advanced functionality can be scoped separatelyClient materials• The client provides all final texts, images, logos, and brand assets• Content writing, image sourcing, and custom photography are not includedIdeal For• Brands that want a more custom and design led website• Companies looking to differentiate visually from competitors• Businesses that want a premium presence without complex custom developmentWhat Sets This Apart• Custom design tailored to the brand, not template based• Premium visual quality with thoughtful attention to detail• A balanced approach between aesthetics, clarity, and usability• Built for brands that want to look more distinctive and elevated onlineDeliverables• High fidelity website design for up to 5 pages• Responsive layouts• Basic motion and interaction design direction• Organized final files for handoffReady to create a website that feels sharper, more premium, and more distinctive?We design custom websites for brands that want more than a standard layout. With tailored visuals, subtle motion, and a more elevated design approach, this service helps businesses stand out with a stronger digital presence.• Now accepting custom website design projects• Select long term design partnerships available

We create clean, distinctive visual identities for brands that need a polished and professional look without a full strategic branding process. This service is ideal for businesses that already have a clear direction and need a strong visual system to present themselves with more consistency and confidence.The focus is on building a refined identity that feels aligned, memorable, and ready to use across key brand touchpoints.What’s includedMoodboard directionLogo design and iconColor and typography systemUp to 2 mockupsBasic brand guide in PDF formatClient materialsThe client provides business context, preferences, and any existing brand materials relevant to the project.