Shot Identity

A mark is a beginning. A system is what allows it to live consistently across every context it will encounter, without supervision.This service extends the mark into a coherent visual language: wordmark, lock-ups, color, type, and the rules that govern their use.Deliverables:3 concept directionsPrimary mark + wordmarkIcon-only version (favicon / app)Color palette: HEX, RGB, CMYKTypeface pairing: primary + secondary3 Key Visuals for Social MediaFull production file kit: .ai / .eps / .svg / .pdf / .png, organised by useWorkflow:Brand questionnaire and optional 30-minute callMoodboard establishing visual direction with precisionConcepts within 7 working daysFull kit delivered within 5 working days of mark approvalEvery element is drawn. No generative tools.

A logo should work at 16px and on a billboard. Most don't.With 10+ years of experience in minimalist, modernist identity design, I craft marks built on geometry, proportion, and restraint — designed to last, not to follow trends.What you get:3 distinct concept directionsPrimary mark in solid black + reversed white2 rounds of revisionsFinal files: .ai / .svg / .pdf / .png / .epsWorkflow:Brand questionnaire — to align on vision before a single line is drawn3 concepts presented within 7 working daysRevisions delivered within 2–3 business days after feedbackZero AI. Every mark is drawn from scratch.