About this Service
A mark is a beginning. A system is what allows it to live consistently across every context it will encounter, without supervision.
This service extends the mark into a coherent visual language: wordmark, lock-ups, color, type, and the rules that govern their use.
Deliverables:
3 concept directions
Primary mark + wordmark
Icon-only version (favicon / app)
Color palette: HEX, RGB, CMYK
Typeface pairing: primary + secondary
3 Key Visuals for Social Media
Full production file kit: .ai / .eps / .svg / .pdf / .png, organised by use
Workflow:
Brand questionnaire and optional 30-minute call
Moodboard establishing visual direction with precision
Concepts within 7 working days
Full kit delivered within 5 working days of mark approval
Every element is drawn. No generative tools.
