About this Service
I create strategic brand foundations that are designed to perform. Through competitor research and audience insights, I craft logos, color palettes, typography, and patterns that differentiate your brand while speaking directly to your ideal customers. The result is a cohesive, memorable identity that builds trust and recognition for your business.
WHAT'S INCLUDED:
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Brand Style Guide - Your brand’s style guide is a beautifully designed PDF that ensures consistency across every touchpoint. This style guide will showcase the intended use of the brand, examples of the brand in context (mockups), and how each design element should work together. This includes logo usage, color codes, typography, and patterns. I'll provide it as a PDF and as a print-ready file.
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Primary Logo - The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business—designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
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Secondary Logo - A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
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Submark - A simplified, scalable signature—ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
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Typography - Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents—ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality—delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF).
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Color Palette - A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project.
Pattern(s) - Unique design element(s) that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and/or PNG files for flexibility of use.
