Erica Warfield

Your new site will be crafted with care to reflect exactly what makes your business special, while working to attract your ideal clients. With my background in marketing and conversion strategy, I pay attention to what really matters - making sure your beautiful site actually connects with customers and brings results.Think of me as your website partner, not just a designer. From our first conversation to final launch, I'll be there to listen to your vision, answer your questions, and create something that truly feels like you, only smarter, stronger, and ready to help your business shine.WHAT'S INCLUDED: Custom Wix (or other) Website - Fully Designed, Built, and Launched - A fully designed, brand-aligned website built on the Wix platform, including all essential pages (Home, About, Services, Contact). This ensures your business presents a polished, professional image that converts visitors into customers. Mobile & Tablet Optimization - A responsive design that automatically adapts to all screen sizes, guaranteeing a seamless experience for users on phones, tablets, and desktops. This maximizes engagement and prevents lost leads due to poor mobile usability. On-Page SEO Setup - Keyword-optimized page titles, meta descriptions, and image alt-text to improve search engine visibility. This helps your website rank higher on Google, attracting more organic traffic without paid ads. Lead Capture Forms & Integrations - Custom-designed contact forms connected to your email or CRM, making it easy for potential clients to reach you. This streamlines communication and ensures no inquiry slips through the cracks. Blog Setup (Optional) - A structured, SEO-friendly blog with categories and templates, allowing you to publish content that establishes authority and drives traffic. This positions your business as an industry leader and boosts long-term growth. E-Commerce Setup (Optional) - A fully functional online store with product listings, secure checkout, and inventory management. This enables you to start selling products or services directly through your website. Premium Design Enhancements (Optional) - Custom animations, scroll effects, or interactive galleries that elevate your site’s visual appeal. These polished details make your brand memorable and stand out from competitors.

Strategic and thorough branding that makes you unforgettableI craft distinctive, story-driven brand identities that go beyond pretty visuals—I deliver strategic positioning, competitor insights, and cohesive systems tailored to help you stand out and attract your ideal clients and customers.What sets me apart? A blend of market-aware design and intentional storytelling, ensuring your brand not only looks exceptional but also communicates with purpose and clarity.WHAT'S INCLUDED: Deep Competition Research - Did you know I used to be a Digital Marketer too? I don't just design what looks good, I design for effective results. This is a deep dive into your market competitors—analyzing their branding strengths, weaknesses, and opportunities—to ensure your brand stands out strategically and authentically. This ensures you are familiar to your customer and are ahead of the trends. Brand Keywords - A curated set of descriptive words that define your brand’s personality and voice, helping shape consistent messaging across all platforms and communications. This is included within the brand book as a messaging guide. Brand Guidelines Book - Your brand’s rulebook which is a beautifully designed manual that ensures consistency across every touchpoint. This includes logo usage, color codes, typography, imagery, and tone of voice, so your team (or future designers) can keep your brand looking polished and professional. I'll provide it as a PDF and as a print-ready file. Creative Direction - A strategic vision for how your brand shows up in the wild. From website styling to social media aesthetics, this ensures every piece of content feels cohesive and intentional. Within the brand book you will have a comprehensive guide to the brand strategy, application examples, and design mockups for examples of the brand usage. Primary Logo - The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business, designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Secondary Logo - A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Submark - A simplified, scalable signature ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Ready-To-Use Logo Assets - Launching a brand is exciting, and no time is wasted here! I'll provide you with graphics to use for profile pictures, a favicon for your website, and social media banner graphics. You'll be able to start using your brand instantly, with ease! Typography Suite - Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF) and a font pairing guide. Color Palette - A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project. Photography Style - Guidelines for imagery that aligns with your brand’s mood, from lighting and composition to filters and subject matter. Because every photo should feel like it belongs to your world. The photography mood board will be included and if your brand necessitates, a custom Lightroom preset may be included. Pattern & Texture - Unique design elements that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and PNG files for flexibility of use. Custom Illustration or Illustrative Elements - Similar to pattern and texture, these elements help build a world around your brand to highlight the experience of your product/service. These elements could be hand-drawn illustrative icons, custom digital graphics, collage-style photographs, or whatever your brand's narrative calls for. Social Media Templates - You don't need to come up with anything on your own! I'll design a variety of branded social media post templates, allowing you or your team to edit and post with minimal effort. These are delivered through Canva or your preferred design platform. PROCESS:You bring the vision and I'll handle the rest! My process makes branding effortless for you. While I take care of strategy, design, and execution, you get to focus on the fun part: sharing your ideas and watching them come to life. Every step is clear, intentional, and designed with your input at the heart.Here's how it works...1. Discovery & Strategy - We’ll start with a discovery call to dive into your vision, audience, and goals. I can't wait to hear your story! I’ll conduct competitor research and market analysis to position your brand uniquely.2. Concept Development - You’ll receive 3 initial logo/brand concepts to review. We’ll refine your favorite direction through 2 rounds of revisions. If you need more, we can add on! Deliverable: Primary logo drafts and color palette options3. Brand Expansion - Once the core logo is approved, I’ll design supporting assets like submarks, patterns, and textures. We’ll finalize your full brand system (typography, imagery style, etc.).4. Guidelines & Handoff - I’ll compile everything into your polished Brand Guidelines Book. You’ll receive all files in print, digital, and web formats accordingly, organized and ready to use.Optional: Training session to ensure you’re confident applying your new brand. I don't leave you out to dry! I'll help you understand how to use your new brand.

I create strategic brand foundations that are designed to perform. Through competitor research and audience insights, I craft logos, color palettes, typography, and patterns that differentiate your brand while speaking directly to your ideal customers. The result is a cohesive, memorable identity that builds trust and recognition for your business.WHAT'S INCLUDED: Brand Style Guide - Your brand’s style guide is a beautifully designed PDF that ensures consistency across every touchpoint. This style guide will showcase the intended use of the brand, examples of the brand in context (mockups), and how each design element should work together. This includes logo usage, color codes, typography, and patterns. I'll provide it as a PDF and as a print-ready file. Primary Logo - The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business—designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Secondary Logo - A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Submark - A simplified, scalable signature—ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use. Typography - Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents—ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality—delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF). Color Palette - A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project. Pattern(s) - Unique design element(s) that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and/or PNG files for flexibility of use.