Brand Strategy & Visual Identity (Mini)

About this Service

The Hexcellent Choice Package is the go-to choice for established businesses looking for a refresh to their brand strategy, visual identity and ultimately refreshing their marketing strategy. However, it is not limited to established brands and is also a great choice for newly established brands that desire direction in their visual identity.

This package offers a miniature strategy guide that harmonizes excellently with a refreshing visual identity while solving any pain points within your brand or industry. Which ultimately leads to long-lasting brand loyalty within your customer base.

This package includes the following deliverables:

  • Brand strategy: mission, vision, core values, competitor analysis, target audience analysis, tone of voice, personality, and messaging examples, and 2 creative direction mood boards.

  • Logo design with two variations. Up to 2 revisions. Delivered in PNG, JPG, & EPS format

  • Custom color palette tailored to your business needs

  • Typography for a legible and cohesive design

  • Graphic Elements: Custom vector icons or artwork to be used for various marketing items such as website icons or social media highlight icons

  • Suggested stock photography that best conveys the company’s identity and visual aesthetic.

  • Custom Pattern design

  • Canva Social Media Templates (editable)

  • Up to 2 print-ready files for various marketing materials

  • Brand Guidelines Booklet: The comprehensive Brand Guidelines booklet includes information on how to use and when to use all the above deliverables

$1,250
Quick Hire
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$375
2
Final Delivery
$875
Concepts and revisions: 1 concept, 2 revisions
Project Duration: 4 weeks