About this Service
Art Direction ensures your brand shows up consistently and intentionally across every touchpoint—from websites and product interfaces to photography, illustration, and marketing assets. I help translate your brand identity into a cohesive visual system that works across digital and physical applications.
This service focuses on defining the visual expression of your brand across:
Web and UI Design: Guidance on layout, imagery, motion, and visual hierarchy
Photography: Direction on style, tone, lighting, and composition for brand-aligned imagery
Illustration: Oversight and development of a consistent illustration style that fits your identity
Marketing Collateral: Visual direction for ads, decks, packaging, and other branded materials
Whether you're working with an internal team or outside collaborators, I provide creative leadership and visual standards that ensure every asset feels connected, purposeful, and on-brand. Art Direction can be offered as a one-time engagement or ongoing support, depending on the scope of your needs.
Additional Add-On Services For brands looking to build a richer, more dimensional identity, I offer the following services:
Brand Illustrations: A custom suite of illustrations tailored to your visual style
Custom Iconography: Branded icon sets for UI, product, or marketing use
Isometric Illustrations: Detailed, dimensional visuals for explaining systems or products
Product Icons: Pixel-perfect icon sets built on a grid and styled to match your brand
Custom Apparel Graphics: Minimal, impactful designs for shirts, swag, and merchandise
Textures & Patterns: Branded graphic elements for depth and visual consistency
Photography Direction: Custom photo treatments and curated brand libraries
Web Design & Development: Fully custom websites built in Webflow
Brand Messaging: Strategy-led positioning, narrative, and messaging frameworks
