Josh Warren

Art Direction ensures your brand shows up consistently and intentionally across every touchpoint—from websites and product interfaces to photography, illustration, and marketing assets. I help translate your brand identity into a cohesive visual system that works across digital and physical applications.This service focuses on defining the visual expression of your brand across: Web and UI Design: Guidance on layout, imagery, motion, and visual hierarchy Photography: Direction on style, tone, lighting, and composition for brand-aligned imagery Illustration: Oversight and development of a consistent illustration style that fits your identity Marketing Collateral: Visual direction for ads, decks, packaging, and other branded materials Whether you're working with an internal team or outside collaborators, I provide creative leadership and visual standards that ensure every asset feels connected, purposeful, and on-brand. Art Direction can be offered as a one-time engagement or ongoing support, depending on the scope of your needs.Additional Add-On Services For brands looking to build a richer, more dimensional identity, I offer the following services: Brand Illustrations: A custom suite of illustrations tailored to your visual style Custom Iconography: Branded icon sets for UI, product, or marketing use Isometric Illustrations: Detailed, dimensional visuals for explaining systems or products Product Icons: Pixel-perfect icon sets built on a grid and styled to match your brand Custom Apparel Graphics: Minimal, impactful designs for shirts, swag, and merchandise Textures & Patterns: Branded graphic elements for depth and visual consistency Photography Direction: Custom photo treatments and curated brand libraries Web Design & Development: Fully custom websites built in Webflow Brand Messaging: Strategy-led positioning, narrative, and messaging frameworks

I create distinctive, strategic logomarks that serve as the cornerstone of your visual identity. Each mark is designed to be timeless, versatile, and aligned with your brand’s purpose and personality.The process begins with a foundational phase, including a guided brand questionnaire and collaborative moodboarding session. This helps clarify your brand’s tone, audience, and design direction before any concepts are developed.From there, I explore multiple creative directions and refine the selected concept through: Two to three initial logomark concepts Two rounds of revisions toward the final mark Final deliverables in vector (.AI) format, optimized for use across digital and print Looking for more than just a logo? A strong logomark is just one piece of the puzzle. I also offer full Brand Identity Design as an extended service—building a complete visual system that includes your wordmark, color palette, typography, and more. This ensures every element of your brand feels cohesive, intentional, and built to scale across platforms.Additional Add-On Services For brands looking to build a richer, more dimensional identity, I offer the following services: Brand Illustrations: A custom suite of illustrations tailored to your visual style Custom Iconography: Branded icon sets for UI, product, or marketing use Isometric Illustrations: Detailed, dimensional visuals for explaining systems or products Product Icons: Pixel-perfect icon sets built on a grid and styled to match your brand Custom Apparel Graphics: Minimal, impactful designs for shirts, swag, and merchandise Textures & Patterns: Branded graphic elements for depth and visual consistency Photography Direction: Custom photo treatments and curated brand libraries Web Design & Development: Fully custom websites built in Webflow Brand Messaging: Strategy-led positioning, narrative, and messaging frameworks

I design minimal, striking graphics tailored for apparel and branded merchandise. Each design is built to make an impact—whether it's a bold statement tee, subtle brand accent, or limited-run merch drop.Every graphic is developed with your brand’s identity and audience in mind, ensuring it feels intentional and wearable across shirts, tote bags, hats, and more. Two rounds of revisions per design Final deliverables in print-ready vector (.AI) format Ideal for startups, lifestyle brands, events, or anyone looking to create thoughtful, design-forward swag.

I design custom product icon sets built with precision and purpose. Each icon is crafted on a grid system to ensure pixel-perfect alignment across digital platforms, delivering clean, consistent results at any size.These icons are fully custom and styled to reflect your brand’s visual identity—from line weight and corner radius to color and detail. Whether used in dashboards, navigation, or mobile apps, they help create a polished, unified experience. Two rounds of revisions per icon set Final deliverables in optimized vector (.AI) format, ready for digital use Perfect for teams who value clarity, consistency, and a tightly integrated visual system.

Custom illustrated icons offer a unique middle ground between simple UI icons and full spot illustrations—bringing more personality, depth, and storytelling to your visual system without overwhelming the design.These icons are crafted to align with your brand’s style and are ideal for use in interfaces, feature callouts, onboarding flows, and marketing materials. Each set is designed with consistency and clarity in mind, ensuring they enhance communication while staying true to your visual identity. Two rounds of revisions per icon set Final deliverables in fully editable vector (.AI) format This service is ideal for brands looking to elevate their iconography with visuals that feel more expressive, engaging, and ownable.

I create bespoke illustrations tailored to match your brand’s unique visual language. Whether you're looking for something minimal and modern, expressive and hand-drawn, or anything in between, each illustration is crafted to reflect the tone, personality, and aesthetic of your brand.The process begins with a kickoff meeting and collaborative moodboarding session to align on style, tone, and application. From there, illustrations are developed with flexibility and precision, allowing for a wide range of creative directions. Two rounds of revisions per illustration Final deliverables provided in fully editable vector (.AI) format Custom styled illustrations are perfect for brands that need cohesive, on-brand visuals across web, product, packaging, and marketing channels.

I offer custom isometric illustration services designed to elevate digital products, explain complex systems, and add a refined visual layer to your brand. Each illustration is tailored to fit seamlessly within your visual identity and strategic goals.The process begins with a kickoff meeting and collaborative moodboarding session to establish a distinct isometric style that aligns with your brand. From there, each illustration is developed with precision and attention to detail, including: Two rounds of revisions per illustration Final deliverables in fully editable vector (.AI) format These illustrations are ideal for websites, presentations, product interfaces, and marketing materials—adding depth, clarity, and consistency across your visual communications.

Our Identity Design process is all about building a brand that feels true to who you are and stands out in all the right ways. We go deep to understand your business, your audience, and your point of view, then translate that into a visual identity system that’s clear, cohesive, and built to grow with you.Phase 1 – Brand Foundation (1 week) We start by getting to know you and your brand through a guided questionnaire. This helps us uncover your values, voice, audience, and stylistic preferences. From there, we lead a collaborative moodboarding session to explore different creative directions and align on a visual tone.Phase 2 – Brand Build-Out (2 weeks) We bring the vision to life through a fully custom identity system, including: Logomark: 2 to 3 unique directions, with 2 rounds of refinement Wordmark: Custom type-based designs, with 2 directions and 2 rounds of revisions Color Palette: A full brand color system including primary, secondary, and tertiary palettes Typography: Defined type pairings for headline, body, and alt use cases Phase 3 – Brand Guidelines (1 week) Everything comes together in a polished brand guidelines document that outlines how to use your new identity system. This ensures consistency across teams, platforms, and future projects. Delivered as a Figma file and print-ready PDF.Add-On Services For brands looking to go further, we offer the following as additional services: Brand Illustrations: Custom suite of branded illustrations Photography: Image treatments and curated photo libraries Textures and Patterns: Branded graphic elements for extra depth and consistency Iconography: A unique set of icons tailored to your brand style Web Design and Development: Custom design and build in Webflow Brand Messaging: Strategic positioning, messaging frameworks, and brand narrative development A strong brand doesn’t just look good, it gives people something to connect with. Through this process, we’ll create an identity that captures the heart of what you do and helps you show up with clarity, consistency, and purpose—wherever your brand lives.