About this Service
Our Identity Design process is all about building a brand that feels true to who you are and stands out in all the right ways. We go deep to understand your business, your audience, and your point of view, then translate that into a visual identity system that’s clear, cohesive, and built to grow with you.
Phase 1 – Brand Foundation (1 week) We start by getting to know you and your brand through a guided questionnaire. This helps us uncover your values, voice, audience, and stylistic preferences. From there, we lead a collaborative moodboarding session to explore different creative directions and align on a visual tone.
Phase 2 – Brand Build-Out (2 weeks) We bring the vision to life through a fully custom identity system, including:
Logomark: 2 to 3 unique directions, with 2 rounds of refinement
Wordmark: Custom type-based designs, with 2 directions and 2 rounds of revisions
Color Palette: A full brand color system including primary, secondary, and tertiary palettes
Typography: Defined type pairings for headline, body, and alt use cases
Phase 3 – Brand Guidelines (1 week) Everything comes together in a polished brand guidelines document that outlines how to use your new identity system. This ensures consistency across teams, platforms, and future projects. Delivered as a Figma file and print-ready PDF.
Add-On Services For brands looking to go further, we offer the following as additional services:
Brand Illustrations: Custom suite of branded illustrations
Photography: Image treatments and curated photo libraries
Textures and Patterns: Branded graphic elements for extra depth and consistency
Iconography: A unique set of icons tailored to your brand style
Web Design and Development: Custom design and build in Webflow
Brand Messaging: Strategic positioning, messaging frameworks, and brand narrative development
A strong brand doesn’t just look good, it gives people something to connect with. Through this process, we’ll create an identity that captures the heart of what you do and helps you show up with clarity, consistency, and purpose—wherever your brand lives.
