About this Service
For founders who know their brand should feel premium but can’t yet say why it doesn’t. I start with strategy, then build a visual system your team can use on every surface.
Phase 1. Strategy and direction (2 weeks)
A kickoff call about your business, your client and your market
A look at three to five brands you compete with
A short strategy document: who the brand is for, what it stands for, and what it will never do
A visual direction with a moodboard, built from that strategy
Phase 2. Core identity (2 weeks)
Logo and a small mark for icons, stamps and small sizes
Colour palette and type system
Graphic elements the brand needs, like patterns or frames
The identity shown on real surfaces: packaging, social and print
Phase 3. Guidelines and files (2 weeks)
Brand guidelines in PDF: how to use the logo, colours, type and images
Rules for photos and art direction
All final files in AI, EPS, PNG, JPG and PDF, with master files after the final payment
Payment: 40% before Phase 1, 30% before Phase 2, 30% before Phase 3.Revisions: two rounds per phase.Not included: font licences, trademark search, print-ready packaging files.
