Helena Stretovych

For founders who feel something in their brand is off but can’t name it. A clear outside view before you spend money on design.How it worksYou fill in a short questionnaire about your business, client and goalsI study your brand and three to five competitorsWe meet online for 90 minutesWithin five working days you get a written plan: what isn’t working and why, where the brand should go, and what to fix firstPayment: 100% before we start.If you start a full project with me within 30 days, the €1,500 counts toward it.Not included: design work.

For brands that have an identity but lose it on Instagram. I turn your brand system into a feed, so every post looks like it comes from the same house.Phase 1. Direction (1 week)A review of your current feed and your brand materialsA grid plan: how the feed looks as a wholeImage direction: what to show, how to frame it, what to leave outPhase 2. Templates and rules (2 weeks)Figma templates: 9 posts, 4 stories, one carousel system and highlight coversRules for covers, type and image choiceA short guide, so your team can make new posts on their ownPayment: 50% before Phase 1, 50% before Phase 2.Revisions: two rounds per phase.Not included: posting, captions, running the account.

For founders launching a brand and its website at the same time. You get a full identity system and a website designed inside it, so the brand looks the same on the box and on the screen.Phase 1. Strategy and direction (2 weeks)A kickoff call about your business, your client and your marketA look at three to five brands you compete withA short strategy document: who the brand is for, what it stands for, and what it will never doA visual direction with a moodboard, built from that strategyPhase 2. Identity and guidelines (4-6 weeks)Logo and a small mark for icons, stamps and small sizesColour palette and type systemGraphic elements the brand needs, like patterns or framesRules for photos and art directionBrand guidelines in PDFPhase 3. Website (3-4 weeks)Site structure and page planHomepage and up to 4 key pages, for desktop and mobileArt direction for the key image on each page, plus image rules for the restFigma files ready for your developerPayment: 40% before Phase 1, 30% before Phase 2, 30% before Phase 3.Extra pages: €800 each.Not included: font licences, trademark search, website build.

For brands that already have an identity and need a website that matches it. I design the site and direct the images, so each page carries the same code as the brand.Phase 1. Structure and direction (1 week)A call to go through your brand and your goals for the siteSite map and page structureImage direction for the whole sitePhase 2. Design (3 weeks)Homepage and up to 4 key pages, for desktop and mobileArt direction for the key image on each page, plus image rules for the restPhase 3. Handoff (1 week)Figma files ready for your developerA short web style guide: type, colours, buttons and spacingPayment: 40% before Phase 1, 30% before Phase 2, 30% before Phase 3.Revisions: two rounds per phase.Extra pages: €800 each.Not included: website build, copywriting, new brand identity.

For founders who know their brand should feel premium but can’t yet say why it doesn’t. I start with strategy, then build a visual system your team can use on every surface.Phase 1. Strategy and direction (2 weeks)A kickoff call about your business, your client and your marketA look at three to five brands you compete withA short strategy document: who the brand is for, what it stands for, and what it will never doA visual direction with a moodboard, built from that strategyPhase 2. Core identity (2 weeks)Logo and a small mark for icons, stamps and small sizesColour palette and type systemGraphic elements the brand needs, like patterns or framesThe identity shown on real surfaces: packaging, social and printPhase 3. Guidelines and files (2 weeks)Brand guidelines in PDF: how to use the logo, colours, type and imagesRules for photos and art directionAll final files in AI, EPS, PNG, JPG and PDF, with master files after the final paymentPayment: 40% before Phase 1, 30% before Phase 2, 30% before Phase 3.Revisions: two rounds per phase.Not included: font licences, trademark search, print-ready packaging files.