Brand Strategy & Visual Identity

About this Service

For businesses that need more than a logo. I define your positioning first, then build the visual identity that carries it across every touchpoint.

What’s included

  • Brand strategy deck (PDF), approved before design begins

    1. Brand foundation: mission, vision, and core values

    2. Brand positioning: personality, tone of voice, brand promise, and messaging pillars

  • 2 identity concepts, with 2 revision rounds

  • Logo system, color palette, and typography

  • Supporting graphic elements: up to 2 brand patterns and key visual shapes derived from the logo

  • Stationery set: business card, letterhead and envelope

  • Brand guidelines

  • Final files for print and digital

Process: Discovery → Strategy → Concepts → Refinement → Guidelines

Tell me about your project, and we’ll define the right scope together.

Timelines start at project kickoff, once the brief is confirmed and we've received all materials.

From $2,500
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$1,250
2
Final Delivery
$1,250
Concepts and revisions: 2 concepts, 2 revisions
Project Duration: 6 weeks
Khaled Moawad
Dubai, United Arab Emirates Responds within a day 3 Services available