Khaled Moawad

For startups and small businesses that need a strong logo without a full identity system.What’s included2 logo concepts, with 2 rounds of revisionsLogo system: primary and secondary versions, alternative lockups, and iconColor, black, white, and monochrome versionsPrimary color palette and typeface selectionOne-page brand style sheet: logo usage, colors, and typographyFinal files for print and digitalProcess: Discovery → Concepts → Refinement → Delivery** Full identity, guidelines, and stationery are available separately.Timelines start at project kickoff, once the brief is confirmed and we receive all materials.

For businesses with a clear name and positioning that need a visual system to carry it, consistently, across every touchpoint.What’s included2 logo concepts, with 2 revision roundsLogo system with lockups, icon and color variationsColor palette and typography systemSupporting graphic elements: up to 2 brand patterns and key visual shapes derived from the logoStationery set: business card, letterhead and envelopeBrand guidelinesFinal files for print and digitalProcess: Discovery → Concepts → Refinement → Identity system → GuidelinesBrand strategy and naming are available separately. Tell me about your project, and let’s find the right direction.Timelines start at project kickoff, once the brief is confirmed and we've received all materials.

For businesses that need more than a logo. I define your positioning first, then build the visual identity that carries it across every touchpoint.What’s includedBrand strategy deck (PDF), approved before design beginsBrand foundation: mission, vision, and core valuesBrand positioning: personality, tone of voice, brand promise, and messaging pillars2 identity concepts, with 2 revision roundsLogo system, color palette, and typographySupporting graphic elements: up to 2 brand patterns and key visual shapes derived from the logoStationery set: business card, letterhead and envelopeBrand guidelinesFinal files for print and digitalProcess: Discovery → Strategy → Concepts → Refinement → GuidelinesTell me about your project, and we’ll define the right scope together.Timelines start at project kickoff, once the brief is confirmed and we've received all materials.