About this Service
Complete brand identity system for companies, institutions and professional firms.
We create order. Maybe the company is being built and the brand has to hold everything from day one. Maybe it grew, the brand didn't, and now it walks into rooms looking smaller than it is.
Most identity is designed for a letterhead and then asked to carry an investor deck, a factory wall and a hundred slides built by someone who never saw the guidelines. We design for the second condition.
CREATIVE DIRECTION & BRAND STRATEGY
— Business, category and audience read
— Positioning and brand platform
— Creative direction, visual territory and market opportunities
— Three working sessions across the project
IDENTITY DEVELOPMENT
— Two complete concepts
— Primary logotype, secondary and compact versions
— Symbol, monogram or badge system
— Typographic system, primary and secondary
— Colour system
— Graphic language: patterns, devices, imagery direction
— Layout and composition principles
— Verbal identity: tone of voice and messaging framework
APPLICATIONS
— Stationery and document system
— Corporate presentation and report templates, PPT / Keynote
— Signage and environmental direction
— Merchandise direction
— Social and digital templates
— Website UX/UI direction: structure, key screens and visual system for the site
— Eight key applications, defined with you
DELIVERABLES
— Brand guidelines
— Audiovisual guidelines: motion, video and photography direction
— Brand library, Figma or Canva depending on how your team works
— Editable files in AI, EPS, SVG, PDF, PNG
CREATIVE DIRECTION & BRAND STRATEGY — The positioning is written down before anything gets drawn. The three working sessions are with whoever makes the final call. If that person isn't in them, the project takes longer and we'll say so before starting.
IDENTITY DEVELOPMENT — The colour system is a hierarchy, not a palette: primary, support and neutral, with a rule for when each is used. Typography is defined by role — what carries a headline, what carries two hundred words — so the system holds when someone types into it at eleven at night.
APPLICATIONS — Eight, chosen with you rather than assumed by us. What matters to an agribusiness and to a law firm have nothing in common. This is where an identity either survives contact with the business or doesn't.
DELIVERABLES — Guidelines your team can use, not a corporate manual nobody opens. And the library puts the decisions inside the tool your people already have open, which is the difference between a system that holds in year three and one that quietly stops.
