About this Service
Visual identity designed as a working language, not a single mark.
We create consistency. Maybe the logo exists and everything around it gets improvised. Maybe the company is starting and needs to look settled from the first week.
A mark on its own gets recognised. A language gets repeated, and repetition is what turns a logo into a brand.
CREATIVE DIRECTION & BRAND STRATEGY
— Business, category and audience read
— Positioning and brand platform
— Creative direction, visual territory and market opportunities
— Three working sessions across the project
IDENTITY DEVELOPMENT
— Two complete concepts
— Primary logotype, secondary and compact versions
— Symbol or monogram
— Typographic system, primary and secondary
— Colour system
— Graphic language: patterns, devices, imagery direction
— Layout and composition principles
— Verbal identity: tone of voice and messaging framework
APPLICATIONS
— Stationery and document system
— Presentation templates, PPT / Keynote
— Signage and environmental direction
— Merchandise direction
— Social templates
— Eight key applications, defined with you
DELIVERABLES
— Brand guidelines
— Audiovisual guidelines: motion, video and photography direction
— Brand library, Figma or Canva depending on how your team works
— Editable files in AI, EPS, SVG, PDF, PNG
— Web and social formats, ready to use
CREATIVE DIRECTION & BRAND STRATEGY — The positioning is written down before anything gets drawn. The three working sessions are with whoever makes the final call. If that person isn't in them, the project takes longer and we'll say so before starting.
IDENTITY DEVELOPMENT — The graphic language is the difference with a logo package. Patterns, devices and imagery rules are what let your team produce the next piece without it looking improvised.
APPLICATIONS — Eight, chosen with you: the surfaces your company actually uses every week, designed so they look like one brand.
