About this Service
Packaging design and development for one complete product, ready to produce.
We create statements. Maybe it's something new, from zero. Maybe the product isn't working and we have to recalibrate.
CREATIVE DIRECTION & PRODUCT CONCEPT
— Product, category and audience read
— Creative direction, visual territory and positioning
— Category codes, conventions and market opportunities
BRAND & PRODUCT DEVELOPMENT
— Two complete concepts for packaging
— Logotype and variants
— Typographic system
— Colour system
— Front and back label, with legal and technical content integrated
— Neck, capsule or closure
— Material, paper and finishing direction
DELIVERABLES
— Print-ready production artwork with correct colour profiles
— Two CGI visualizations
— Brand guide
— Production library for your printer: swatches, dielines, vector assets
— Editable files in AI, EPS, PDF, JPG
CREATIVE DIRECTION & PRODUCT CONCEPT — The category read comes before anything gets drawn. Every shelf has codes, and the decision that matters is which ones you keep — breaking all of them reads as inexperience, not as courage.
BRAND & PRODUCT DEVELOPMENT — The legal panel is designed from the first sketch, not squeezed in at the end. Material and finishing are decided in week one, while they still change the design instead of only the invoice.
DELIVERABLES — The production library is for the next person who opens the file, and that person is your printer. Swatches with correct colour values, dielines and vector assets, ready to open in their system without a phone call.
