About this Service
Complete brand identity system for startups, scale-ups and companies raising capital.
We create clarity. Maybe the product is launching and needs a face by the demo. Maybe it raised, doubled, and the mark from the garage doesn't survive a board deck.
A company that sells a promise before it can show a finished product is judged on the promise. The brand is the evidence.
DIRECTION & BRAND STRATEGY
— Business, category and audience read
— Positioning and brand platform
— Competitive scan and visual territory
— Naming architecture for product lines and features
— Three working sessions across the project
IDENTITY DEVELOPMENT
— Two complete concepts
— Primary logotype and symbol
— Compact and app-icon versions
— Typographic system, sized and tested on screen
— Colour system with dark and light modes
— Graphic language
— Layout and composition principles
— Verbal identity: tone of voice and messaging framework
APPLICATIONS
— UI components: buttons, navigation, states
— Icon set, 12 pieces
— Investor and pitch deck templates, PPT / Keynote
— Website UX/UI direction: structure, key screens and visual system for the site
— Social and profile kit
— Merchandise direction
— Email signature and document header
DELIVERABLES
— Brand guidelines
— Audiovisual guidelines: motion, video and photography direction
— Figma library, componentised with variables
— Editable files in AI, SVG, PNG, WebP
DIRECTION & BRAND STRATEGY — Most venture identity looks alike because most venture identity skips this. The naming architecture matters more than it sounds: it's what stops your third feature from needing its own logo.
IDENTITY DEVELOPMENT — Colour is defined in dark and light from the start rather than adapted later — the interface is where this brand lives.
APPLICATIONS — The surfaces a company uses in its first year, in the order it uses them. The deck is not an afterthought here: it's where the brand gets judged by the people writing cheques.
DELIVERABLES — The Figma library is componentised: variables and swaps, not flat files. Your designers work in it. Your developers read values straight out of it.
