About this Service
Packaging design for one product and the landing page that sells it, ready to produce and ready to launch.
We create a world, put it in a hand, and give it somewhere to arrive. Maybe none of it exists yet. Maybe the product is ready and everything around it isn't.
Three studios, three briefs, three timelines is how most launches go wrong.
CREATIVE DIRECTION & PRODUCT CONCEPT
— Product, category and audience read
— Creative direction, visual territory and positioning
— Category codes, conventions and market opportunities
BRAND & PRODUCT DEVELOPMENT
— Two complete concepts for packaging
— Logotype and variants
— Typographic system
— Colour system
— Front and back label, with legal and technical content integrated
— Neck, capsule or closure
— Material, paper and finishing direction
DIGITAL DEVELOPMENT
— Landing page structured around one conversion objective
— Responsive across desktop, tablet and mobile
— WordPress build, yours to own and edit
— CGI and product imagery integrated into the page
— Forms, SEO structure and analytics
DELIVERABLES
— Print-ready production artwork with correct colour profiles
◆ — Two CGI visualizations, usable for the page and for retail
— Brand guide
— Production library for your printer: swatches, dielines, vector assets
— Page live on your hosting and domain
— CMS handover with one training session
— One month of post-launch support
— Editable files in AI, EPS, PDF, JPG
CREATIVE DIRECTION & PRODUCT CONCEPT — The category read comes before anything gets drawn. Every shelf has codes, and the decision that matters is which ones you keep — breaking all of them reads as inexperience, not as courage.
DIGITAL DEVELOPMENT — The CGI does double duty: it's the product imagery on the page and the asset your distributors and retailers ask for. No photoshoot needed to launch.
DELIVERABLES — The production library is for your printer. The training session is so your team changes copy and images on the page without calling us.
