About this Service
A strong campaign idea should survive beyond its first visual. I help brands find a distinctive direction and carry it into a coherent set of materials.
I'm a senior art director and visual designer working across concepts, campaigns, content systems and hands-on execution. This package is for teams that need a clear creative direction and a practical starting toolkit.
This package includes:- A kickoff discussion and review of your supplied brand, audience and campaign objective- Two creative territories with rationale and visual references- Refinement of one selected territory into a master key visual- Typography, colour, imagery and layout principles- Photography and short-form video art-direction guidance- Three campaign/content pillars- Six editable static templates in up to three agreed format sizes- Three representative applications showing the direction in context- A compact creative playbook and editable source files
Two consolidated revision rounds are included. This is creative direction and design—not media planning, performance management, daily social management or a full content-production retainer. Photography, filming, finished motion/video, copywriting and complex bespoke illustration are separate.
Relevant work includes Sarava, Festival Na hlavu, AXE campaign visuals and the ORLEN Brand Worlds concept.
Typical duration: two weeks from an agreed kickoff, with supplied brand assets, approved messaging and timely feedback. Further rollout or ongoing creative leadership can be scoped after the initial package.
The $2,500 fee covers the package above. Please message me about the campaign and your priority channels so we can agree a useful, realistic first scope.
