Filip Mensl

I design merch and textile prints as a collection, with a shared visual idea that carries across the pieces.My background is in textile design. Alongside 15+ years in art direction and visual design, I bring an understanding of pattern, scale, colour and how artwork sits on a physical product.This service is for brands, festivals and organisations creating a small merch drop, or fashion and lifestyle teams developing a coordinated print collection.The package includes:A kickoff discussion about your audience, brand, products and printing processTwo collection directions with references and rationaleDevelopment of one selected directionThree original print artworks: placement graphics, seamless repeats, or an agreed combinationUp to two colourways per artworkThree presentation mockups on agreed products, such as T-shirts, hoodies or bagsProduction artwork prepared to one agreed printer specification per artworkEditable source files, print exports and a short guide to scale, placement and colourOne round of technical adjustments to the supplied printer specificationTwo consolidated creative revision rounds are included. You provide the product templates, print dimensions and supplier requirements before final artwork preparation.Garment construction, sewing patterns, grading, full technical packs, manufacturing, physical samples, photography, digitising embroidery files and extra artworks are not included. If embroidery is part of the collection, I can design the graphic; your supplier handles digitisation and sampling. Complex illustration can be scoped separately.Relevant work includes my own fashion brand All Is Mind and the Savo 50th Anniversary Merch Collection.Typical duration is two weeks with complete inputs and timely consolidated feedback. The $2,000 fee covers the package above. Commercial usage rights to final approved bespoke artwork for the agreed brand and products are included; third-party licences are separate. Please message me with your products, number of prints and intended printing process so we can confirm the scope and schedule.

A strong campaign idea should survive beyond its first visual. I help brands find a distinctive direction and carry it into a coherent set of materials.I'm a senior art director and visual designer working across concepts, campaigns, content systems and hands-on execution. This package is for teams that need a clear creative direction and a practical starting toolkit.This package includes:- A kickoff discussion and review of your supplied brand, audience and campaign objective- Two creative territories with rationale and visual references- Refinement of one selected territory into a master key visual- Typography, colour, imagery and layout principles- Photography and short-form video art-direction guidance- Three campaign/content pillars- Six editable static templates in up to three agreed format sizes- Three representative applications showing the direction in context- A compact creative playbook and editable source filesTwo consolidated revision rounds are included. This is creative direction and design—not media planning, performance management, daily social management or a full content-production retainer. Photography, filming, finished motion/video, copywriting and complex bespoke illustration are separate.Relevant work includes Sarava, Festival Na hlavu, AXE campaign visuals and the ORLEN Brand Worlds concept.Typical duration: two weeks from an agreed kickoff, with supplied brand assets, approved messaging and timely feedback. Further rollout or ongoing creative leadership can be scoped after the initial package.The $2,500 fee covers the package above. Please message me about the campaign and your priority channels so we can agree a useful, realistic first scope.

Packaging has to express the brand, make the product easy to understand and still work when the range grows.I design packaging as a system: a clear hierarchy, recognisable visual character and a practical approach to variants. My experience includes consumer product ranges, brand-led packaging concepts and production artwork.This package includes:- Review of your existing brand, product information and supplied packaging format- Two creative packaging directions- Refinement of one selected direction- One packaging format, applied to two product variants/SKUs- A shared layout hierarchy and variant differentiation- Presentation mockups- Print-ready PDF artwork on your printer's supplied dieline- Editable Illustrator source files and a short handoff note- One round of technical adjustments to the supplied printer specificationTwo consolidated creative revision rounds are included. You provide approved brand assets, copy, legal information, barcodes and final dielines. Structural packaging engineering, regulatory review, printer procurement, physical proofs, photography and complex bespoke illustration are separate.Relevant work includes Lipánek, CIF/JIF, AMAZE and From Noise to Ritual.Typical duration: two weeks from agreed kickoff and receipt of complete approved inputs. Additional SKUs and packaging formats can be quoted separately.The $2,500 fee covers the package above. Printing, third-party asset licences and extra product variants are not included. Please message me with the product, format and number of variants so we can confirm the scope and schedule.

A brand needs more than a good logo. It needs a visual language that people recognise—and a system your team can actually use.I'm a Prague-based senior art director and visual designer with 15+ years of experience. I work from the early creative direction through to the details of typography, layouts and final files.This package includes:- A kickoff discussion and review of your supplied positioning, audience and existing assets- Two distinct identity concepts, with a clear explanation of the thinking- Refinement of one selected direction- Primary logo, secondary lockup and standalone mark where appropriate- Colour palette, typography and supporting graphic language- Three representative application mockups agreed at kickoff- A concise PDF brand guide- Editable source files and SVG, PDF and PNG exportsTwo consolidated revision rounds are included, applied to the selected direction. The package is for one brand; naming, extensive brand research, copywriting, website design/build and full production artwork for additional applications are separate.Relevant work includes NAMI-Tech, DALYN, Wealth Academy and the National Institute of Mental Health (NUDZ).Typical duration: two weeks from an agreed kickoff, with timely consolidated feedback and all required inputs supplied. Focused projects can move faster; larger systems can be scoped separately.The $3,500 fee covers the package above. Commercial usage rights to final approved bespoke assets are included; third-party fonts and other licensed assets are purchased separately. Please message me before booking so we can confirm the brief and schedule.