About this Service
A brand needs more than a good logo. It needs a visual language that people recognise—and a system your team can actually use.
I'm a Prague-based senior art director and visual designer with 15+ years of experience. I work from the early creative direction through to the details of typography, layouts and final files.
This package includes:- A kickoff discussion and review of your supplied positioning, audience and existing assets- Two distinct identity concepts, with a clear explanation of the thinking- Refinement of one selected direction- Primary logo, secondary lockup and standalone mark where appropriate- Colour palette, typography and supporting graphic language- Three representative application mockups agreed at kickoff- A concise PDF brand guide- Editable source files and SVG, PDF and PNG exports
Two consolidated revision rounds are included, applied to the selected direction. The package is for one brand; naming, extensive brand research, copywriting, website design/build and full production artwork for additional applications are separate.
Relevant work includes NAMI-Tech, DALYN, Wealth Academy and the National Institute of Mental Health (NUDZ).
Typical duration: two weeks from an agreed kickoff, with timely consolidated feedback and all required inputs supplied. Focused projects can move faster; larger systems can be scoped separately.
The $3,500 fee covers the package above. Commercial usage rights to final approved bespoke assets are included; third-party fonts and other licensed assets are purchased separately. Please message me before booking so we can confirm the brief and schedule.
