Brand Indentity

About this Service

Logo & Brand Identity Design for Startups and Growing Brands

Build a brand that looks professional, feels distinctive, and makes a memorable first impression.

I’m a Senior UI/UX and Brand Designer with 7+ years of experience creating visual identities and digital products for startups and growing businesses. I help turn early-stage ideas into cohesive, recognizable brands that communicate the right message and create a strong foundation for future growth.

Whether you’re launching a new business, refreshing your visual identity, or building a personal brand, I’ll create a tailored logo and brand kit that reflects your personality, connects with your audience, and works consistently across digital and print touchpoints.

What You’ll Receive

  • Original logo design — a distinctive main logo created specifically for your brand

  • Curated color palette — up to 5 signature colors selected to express your brand’s character

  • Typography recommendations — carefully paired fonts for headlines, body text, and everyday communication

  • Mini brand guide — a PDF with essential logo usage, color, typography, and consistency guidelines

  • Final logo assets — exported files in AI, PNG, JPG, and PDF formats for practical use across platforms

The logo is crafted in Adobe Illustrator, while the brand guidelines are organized in Figma for a clear and easy-to-use handoff.

My Process

1. Discovery & Brand DirectionWe’ll start with a 30-minute call to discuss your business, target audience, goals, competitors, and visual preferences. This helps me understand what makes your brand different and define the right creative direction.

2. Logo Concepts & Visual ExplorationWithin approximately 5 business days, I’ll present initial logo concepts together with proposed typography and color directions. You’ll be able to review the options and choose the direction that best represents your brand.

3. Refinement & Brand KitBased on your feedback, I’ll refine the selected concept and develop the supporting visual elements into a cohesive identity. We’ll make sure the final result feels balanced, recognizable, and practical across different applications.

4. Final DeliveryYou’ll receive the approved logo files, color palette, typography recommendations, and a streamlined brand guide — everything you need to start using your new identity with confidence.

Ready to Create a Brand That Stands Out?

Tell me about your business, your vision, and the impression you want to make. I’ll help you turn those ideas into a distinctive visual identity that feels right for your audience and supports your next stage of growth.

Send me a message to discuss your branding project, timeline, and package. Let’s create something your business can grow with.

From $700
Concepts and revisions: 3 concepts, 3 revisions
Project Duration: 2 weeks
Vladislava Povelitsa
4 projects completed
Kyiv, Ukraine Responds in about 2 hours 12 Services available