About this Service
I designed the iQibla website to create a simple, trustworthy, and conversion-focused experience for users looking for an easy way to discover and purchase Qibla-related products.
The project focused on turning a functional product offering into a clear digital experience — from communicating the product value and building trust to guiding users toward the right action.
What I worked on:
UX structure and information architecture
Landing page design
Product presentation and content hierarchy
Conversion-focused CTA design
Responsive UI design
Visual direction and design system
Iterative improvements based on user behavior
One of the key improvements came from refining the primary CTA. After testing a more prominent CTA color, the website generated a noticeable increase in orders, demonstrating how small UX and UI decisions can have a measurable impact on conversion.
The final design balances a clean Islamic-inspired visual language with modern e-commerce usability, making the experience approachable while keeping the focus on the product and customer journey.
