Muhammad Hibatur rahman

I designed the iQibla website to create a simple, trustworthy, and conversion-focused experience for users looking for an easy way to discover and purchase Qibla-related products.The project focused on turning a functional product offering into a clear digital experience — from communicating the product value and building trust to guiding users toward the right action.What I worked on:UX structure and information architectureLanding page designProduct presentation and content hierarchyConversion-focused CTA designResponsive UI designVisual direction and design systemIterative improvements based on user behaviorOne of the key improvements came from refining the primary CTA. After testing a more prominent CTA color, the website generated a noticeable increase in orders, demonstrating how small UX and UI decisions can have a measurable impact on conversion.The final design balances a clean Islamic-inspired visual language with modern e-commerce usability, making the experience approachable while keeping the focus on the product and customer journey.