About this Service
About This Service: A Brand System That Scales From Logo To Product
I designed the Aatmnirbhar Bharat national identity mark, adopted for the Government of India's PM SVANidhi scheme, so I know what it takes to build a mark and system that has to work consistently across dozens of contexts, sizes, and audiences. I bring that same rigour to brand identity projects: a small, consistent visual foundation so everything you design after, website, product UI, deck, pulls from one coherent system instead of starting from scratch each time.
What's included:
• Primary logo, plus a simplified mark for small sizes and social icons
• Colour palette, primary and supporting, with usage notes
• Typography system, heading and body, sized and paired
• Basic brand assets: favicon, social avatar, and a one-page brand reference sheet
• Organised Figma file, ready to reuse across your website or product
Process (1 to 2 weeks):
• Brief: brand values, audience, and competitor references
• Logo concepts: 2 to 3 directions to choose from
• Refinement of the chosen direction
• Colour, typography, and final asset delivery
Perfect for: startups and founders launching their first product, national or civic identity projects, and rebrand-ready small businesses.
