About this Service
-
Discovery
Brief
Personal research
-
Mood board (2 options)
Images
Shapes
Colors
Keywords
-
Logo design (3 options)
Main mark (SVG, AI, PNG, JPG, PDF)
Different orientations
Applications (mockups)
Primary color and font
+ $1000 for brand guidelines
PROCESS:
Discovery:
At this stage, I want to learn more about the client, the company/product, and its customers. To do this, I send a questionnaire that helps me understand the client's needs and business goals.
Moodboards:
Using the information from the questionnaire, I move on to moodboards. A visual representation of your brand's voice/tone and look, filtered through 2 boards. This important step will help me establish a direction for visual identification.
Design:
Once stylescapes is approved, design work begins. I share with 3 design directions at all stages that I think best represent the business. Work usually takes about five weeks, but it varies depending on project scope, schedules, etc.
Feedback:
At every design stage, when there is some result, I send the client a PDF presentation for feedback. Based on the feedback received, I am making the necessary updates, which are also emailed for review.
Revisions:
My standard project estimate includes 5 to 10 rounds of revisions at any stage. For any additional feedback I’ll charge a continuation fee for each additional round of revisions. This helps keep feedback clear and concise—and saves everyone time and energy all around.
Delivering:
After the final design concept has been selected and approved, I send the final invoice for the remaining project cost. Then I deliver all editable files and materials that have been included in the scope of the project.
