Minimum Viable Branding
From $6,000
|
3 weeks
You've built the technology. You've validated the market. You've raised the capital.But when enterprise clients, investors, or top-tier hires land on your site – does your brand reflect where you're going, or where you started? Most funded startups look like funded startups. Scrappy, improvised, built for speed — not for the table they're now trying to sit at.I help AI, SaaS and Web3 founders close that gap. Fast.Track RecordFounders continue to tap me for a full range of design needs, and I’m proud to contribute to their growth.— Jasper AI — refreshed brand helped support unicorn status and recognition as the fastest-growing product in 2023 by G2.com— Thoughtful AI — updated identity contributed to raising $20M in funding— Lumian — designed the visual identity at launch; company raised $3M from Flybridge, Bowery Capital, and Fika VenturesWhat's Included:— Kickoff & alignment — questionnaire + async or live review— Moodboard — 1 focused visual direction— Logo design — 2–3 concepts, 1 refined final, all lockups and formats— Color & typography system— Launch assets — profile picture, OG image, cover (up to 5 platforms)— Brand guidelines — 10–15 pages, logo usage, colors, typography, don'ts— Usage mockups — 3–5 realistic applications— Editable Figma brand toolkit— Production-ready, organized filesAt the end of the project, you won't just have a logo — you'll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without a single question.Who this is forThis process is best suited for:— founders or teams with clarity on their product and audience— companies ready to invest in a serious visual foundation— teams who value quality, speed, and direct collaboration