About this Service
Create a complete and flexible visual identity system for a business that needs stronger differentiation, greater consistency, and a broader range of branded applications.
This service provides deeper discovery, expanded creative development, and a more comprehensive visual language than the standard identity package. It is intended for established businesses, growing companies, product-based brands, and organizations preparing for a significant launch, repositioning, or brand refresh.
You will receive:
• Detailed discovery questionnaire and kickoff• Business, audience, industry, and competitor research• Strategic creative direction• Two original identity concepts• Primary logo• Secondary logo and alternative lockups• Submark, monogram, or simplified brand mark• Expanded color palette• Complete typography hierarchy• Supporting graphic elements• Pattern, iconographic, or illustrative direction when appropriate• Four to six priority application mockups• Extended PDF brand guidelines• Organized AI, EPS, SVG, PDF, PNG, and JPG files• Three revision rounds on the selected direction
Applications may include packaging, signage, vehicles, workwear, stationery, apparel, merchandise, social profiles, or other agreed brand touchpoints.
Naming, copywriting, website design, packaging production artwork, complex mascot illustration, photography, motion design, and ongoing collateral production are not included unless added through a separate estimate.
Please message me before booking. This service is customized around the applications and requirements that matter most to your business.
