About this Service
Create a complete and flexible visual identity system for a business that needs stronger differentiation, greater consistency, and a broader range of branded applications.
This service provides deeper discovery, expanded creative development, and a more comprehensive visual language than the standard identity package. It is intended for established businesses, growing companies, product-based brands, and organizations preparing for a significant launch, repositioning, or brand refresh.
Best for businesses that need one consistent identity across multiple high-visibility touchpoints, from digital and print to packaging, signage, vehicles, apparel, and merchandise.
You will receive:
Detailed discovery questionnaire and kickoff
Business, audience, industry, and competitor research
Strategic creative direction
Two original identity concepts
Primary logo
Secondary logo and alternative lockups
Submark, monogram, or simplified brand mark
Expanded color palette
Complete typography hierarchy
Supporting graphic elements
Pattern, iconographic, or illustrative direction when appropriate
Four to six priority application mockups
Extended PDF brand guidelines
Organized AI, EPS, SVG, PDF, PNG, and JPG files
Three revision rounds on the selected direction
Applications may include packaging, signage, vehicles, workwear, stationery, apparel, merchandise, social profiles, or other agreed brand touchpoints.
Naming, copywriting, website design, packaging production artwork, complex mascot illustration, photography, motion design, and ongoing collateral production are not included unless added through a separate estimate.
Please message me before booking. This service is customized around the applications and requirements that matter most to your business.
