Santiago Design Co.

Create a complete and flexible visual identity system for a business that needs stronger differentiation, greater consistency, and a broader range of branded applications.This service provides deeper discovery, expanded creative development, and a more comprehensive visual language than the standard identity package. It is intended for established businesses, growing companies, product-based brands, and organizations preparing for a significant launch, repositioning, or brand refresh.Best for businesses that need one consistent identity across multiple high-visibility touchpoints, from digital and print to packaging, signage, vehicles, apparel, and merchandise.You will receive:Detailed discovery questionnaire and kickoffBusiness, audience, industry, and competitor researchStrategic creative directionTwo original identity conceptsPrimary logoSecondary logo and alternative lockupsSubmark, monogram, or simplified brand markExpanded color paletteComplete typography hierarchySupporting graphic elementsPattern, iconographic, or illustrative direction when appropriateFour to six priority application mockupsExtended PDF brand guidelinesOrganized AI, EPS, SVG, PDF, PNG, and JPG filesThree revision rounds on the selected directionApplications may include packaging, signage, vehicles, workwear, stationery, apparel, merchandise, social profiles, or other agreed brand touchpoints.Naming, copywriting, website design, packaging production artwork, complex mascot illustration, photography, motion design, and ongoing collateral production are not included unless added through a separate estimate.Please message me before booking. This service is customized around the applications and requirements that matter most to your business.

Build a cohesive brand identity that looks distinctive, established, and ready for consistent real-world use.This service is designed for businesses that need more than a standalone logo. It creates a flexible visual system that can adapt across digital platforms, printed materials, signage, packaging, apparel, merchandise, and other essential applications.You will receive:Discovery questionnaire and project kickoffFocused industry and competitor researchTwo original identity conceptsPrimary logoSecondary logo or alternative lockupSubmark, monogram, or simplified brand markCore color paletteTypography recommendationsTwo relevant application mockupsConcise PDF brand guidelinesAI, EPS, SVG, PDF, PNG, and JPG filesTwo revision rounds on the selected directionNaming, copywriting, packaging production, website design, social media templates, complex mascots, and additional collateral are not included, but may be quoted separately.Please message me before booking so I can confirm the project requirements and recommended scope.

Create a distinctive, professionally built logo that gives your business a clear and memorable visual presence.This focused service is designed for businesses that need a custom logo without a complete brand identity system. The process begins with a discovery questionnaire, kickoff, and focused industry and competitor research.You will receive:Two original logo conceptsA clear presentation explaining each directionRefinement of one selected conceptOne final primary logoFull-color, black, white, and reversed versionsHorizontal or stacked variation when requiredAI, EPS, SVG, PDF, PNG, and JPG filesTwo revision rounds on the selected directionSecondary logos, submarks, typography systems, brand guidelines, packaging, social templates, mascots, and additional collateral are not included, but may be quoted separately.Please message me before booking so I can confirm the scope, timeline, and fit.