About this Service
Strategy, Identity, Packaging & Web—brought together into a cohesive brand system designed to create consistency, recognition, and impact across every customer touchpoint.
Who It's For
For businesses preparing to launch, relaunch, or scale with intention. This service combines strategy, visual identity, and implementation across key brand touchpoints to create a cohesive brand experience that is ready for the real world.
What's Included
Brand Discovery Questionnaire
Discovery Call
Brand Strategy (positioning, audience insights, competitor analysis & messaging foundations)
Creative Direction & Moodboard
Primary Logo & Supporting Marks
Color Palette
Typography System
Supporting Brand Elements
Brand Guidelines
Packaging Design (up to 3 SKUs)
Website Design (up to 5 pages)
Final Files for Print & Digital Use
Process
01. Discovery & Strategy:
We'll begin with a detailed questionnaire and discovery session to understand your business, audience, goals, and competitive landscape.
02. Strategic Foundation:
Using the insights gathered, I'll develop a strategic framework for your brand, including positioning, audience understanding, brand attributes, and messaging foundations.
03. Creative Direction:
I'll translate the strategy into 2 thoughtfully developed creative directions, each exploring a distinct visual territory aligned with your brand's positioning.
04. Identity Design:
Once a direction is selected, I'll develop a cohesive visual identity system, including logo design, typography, color palette, and supporting brand assets.
05. Brand Applications:
The approved identity is extended across selected touchpoints such as packaging and website design, ensuring a cohesive experience wherever customers encounter your brand.
06. Guidelines & Delivery:
The final brand system is packaged into a comprehensive brand guide, along with all assets and files needed for implementation.
Feedback & Refinements
Once a direction is selected, we'll refine and strengthen the identity through up to two rounds of revisions, ensuring the final system feels aligned, intentional, and ready for implementation.
Throughout the project, you'll have access to a dedicated client portal where updates, assets, and feedback are organized in one place for a smooth and transparent experience.
