Urvisha Joshi

Strategy, Identity, Packaging & Web—brought together into a cohesive brand system designed to create consistency, recognition, and impact across every customer touchpoint.Who It's ForFor businesses preparing to launch, relaunch, or scale with intention. This service combines strategy, visual identity, and implementation across key brand touchpoints to create a cohesive brand experience that is ready for the real world.What's IncludedBrand Discovery QuestionnaireDiscovery CallBrand Strategy (positioning, audience insights, competitor analysis & messaging foundations)Creative Direction & MoodboardPrimary Logo & Supporting MarksColor PaletteTypography SystemSupporting Brand ElementsBrand GuidelinesPackaging Design (up to 3 SKUs)Website Design (up to 5 pages)Final Files for Print & Digital UseProcess01. Discovery & Strategy: We'll begin with a detailed questionnaire and discovery session to understand your business, audience, goals, and competitive landscape.02. Strategic Foundation: Using the insights gathered, I'll develop a strategic framework for your brand, including positioning, audience understanding, brand attributes, and messaging foundations.03. Creative Direction: I'll translate the strategy into 2 thoughtfully developed creative directions, each exploring a distinct visual territory aligned with your brand's positioning.04. Identity Design: Once a direction is selected, I'll develop a cohesive visual identity system, including logo design, typography, color palette, and supporting brand assets.05. Brand Applications: The approved identity is extended across selected touchpoints such as packaging and website design, ensuring a cohesive experience wherever customers encounter your brand.06. Guidelines & Delivery: The final brand system is packaged into a comprehensive brand guide, along with all assets and files needed for implementation.Feedback & RefinementsOnce a direction is selected, we'll refine and strengthen the identity through up to two rounds of revisions, ensuring the final system feels aligned, intentional, and ready for implementation.Throughout the project, you'll have access to a dedicated client portal where updates, assets, and feedback are organized in one place for a smooth and transparent experience.

A strategically grounded brand identity designed to bring clarity to your positioning, strengthen recognition, and create a consistent experience across every touchpoint.Who It's ForFor businesses that need more than a visual identity. This service is designed for founders who want clarity around their positioning, audience, and brand direction before translating it into a distinctive and cohesive identity system.What's IncludedBrand Discovery QuestionnaireDiscovery CallBrand Strategy (positioning, audience insights, competitor analysis & messaging foundations)Creative Direction & MoodboardPrimary Logo & Supporting MarksColor PaletteTypography SystemSupporting Brand ElementsBrand GuidelinesFinal Files for Print & Digital UseProcess01. Discovery & Strategy:We'll begin with a detailed questionnaire and discovery session to understand your business, audience, goals, and competitive landscape.02. Strategic Foundation:Using the insights gathered, I'll develop a strategic framework for your brand, including positioning, audience understanding, brand attributes, and messaging foundations.03. Creative Direction:I'll translate the strategy into 2 thoughtfully developed creative directions, each exploring a distinct visual territory aligned with your brand's positioning.04. Identity Design:Once a direction is selected, I'll develop a cohesive visual identity system, including logo design, typography, color palette, and supporting brand assets.05. Guidelines & Delivery:The final identity is packaged into a comprehensive brand guide, along with all assets and files needed to implement your brand consistently.06.Feedback & Refinements: Once a direction is selected, we'll refine and strengthen the identity through up to two rounds of revisions, ensuring the final system feels aligned, intentional, and ready for implementation.Throughout the project, you'll have access to a dedicated client portal where updates, assets, and feedback are organized in one place for a smooth and transparent experience.

A cohesive visual identity designed to help your business build recognition, inspire trust, and show up consistently across every touchpoint.Who It's ForFor businesses ready to establish a professional and distinctive brand presence. This service creates a visual identity that reflects who you are, connects with the right audience, and helps you show up with confidence.What's IncludedBrand Discovery QuestionnaireDiscovery CallBrand Direction & MoodboardLight Brand Strategy FoundationPrimary Logo & Supporting MarksColor Palette• Typography SystemSupporting Brand ElementsBrand GuidelinesFinal Files for Print & Digital UseProcess01. Discovery:You'll complete a brand questionnaire, followed by a discovery call to understand your business, audience, goals, and vision.02. Brand Direction:I'll translate our discussions into a strategic creative direction, presenting 2 thoughtfully developed concepts that explore distinct visual territories for your brand.03. Identity Design:Once a direction is selected, I'll create a cohesive visual identity system including logo design, typography, colors, and supporting brand elements.04. Guidelines & Delivery:Once a direction is selected, I'll develop a cohesive visual identity system, including logo design, typography, color palette, and supporting brand assets.05.Feedback & Refinements:Once a direction is selected, we'll refine and strengthen the identity through up to two rounds of revisions, ensuring the final system feels aligned, intentional, and ready for implementation.Throughout the project, you'll have access to a dedicated client portal where updates, assets, and feedback are organized in one place for a smooth and transparent experience.