Minimum Viable Branding

About this Service

You've built the technology. You've validated the market. You've raised the capital.

But when enterprise clients, investors, or top-tier hires land on your site – does your brand reflect where you're going, or where you started? Most funded startups look like funded startups. Scrappy, improvised, built for speed — not for the table they're now trying to sit at.

I help AI, SaaS and Web3 founders close that gap. Fast.Track Record

Founders continue to tap me for a full range of design needs, and I’m proud to contribute to their growth.

— Jasper AI — refreshed brand helped support unicorn status and recognition as the fastest-growing product in 2023 by G2.com

— Thoughtful AI — updated identity contributed to raising $20M in funding

— Lumian — designed the visual identity at launch; company raised $3M from Flybridge, Bowery Capital, and Fika Ventures

What's Included:

— Kickoff & alignment — questionnaire + async or live review

— Moodboard — 1 focused visual direction

Logo design — 2–3 concepts, 1 refined final, all lockups and formats

— Color & typography system

— Launch assets — profile picture, OG image, cover (up to 5 platforms)

— Brand guidelines — 10–15 pages, logo usage, colors, typography, don'ts

— Usage mockups — 3–5 realistic applications

— Editable Figma brand toolkit

— Production-ready, organized files

At the end of the project, you won't just have a logo — you'll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without a single question.Who this is for

This process is best suited for:

— founders or teams with clarity on their product and audience

— companies ready to invest in a serious visual foundation

— teams who value quality, speed, and direct collaboration

From $6,000
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$3,000
2
Final Delivery
$3,000
Concepts and revisions: 3 concepts, 2 revisions
Project Duration: 3 weeks