About this Service
A focused identity package for bootstrapped startups, small businesses, and personal brands that need to launch looking sharp. Everything you need, nothing you don't, supported by a streamlined and thorough process.
What's Included:
Logo Design —A polished logo system built for versatility. Custom logomark, lettermark, and vertical or horizontal lockups.
Color Palette — Up to 5 brand colors with exact color codes
Typography — Font pairing selections for headlines, body copy, eyebrows, and more.
Brand Guidelines — A concise reference document that outlines visual identity from logo, colors, and fonts
Final File Package — Delivered in SVG, PNG, JPG, and PDF formats
Tools We Use:
Adobe Illustrator — logo creation
Figma — brand guidelines document
How It Works:
Discovery Call — 30 minutes to align on your vision, goals, and any references or inspiration
Client Questionnaire — You know your business better than anyone; we'll gather the details that inform every design decision
Initial Concepts — First logo directions alongside color and typography suggestions, delivered within a week
Revisions — We refine based on your feedback (up to 2 rounds)
Final Delivery — All files plus a concise brand guide, ready to apply consistently from day one
We work transparently, move collaboratively, and will always be there for you after handoff.
